Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from 10 million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: Pizza Hut plugs its new Hut Rewards program that lets you earn points toward free pizzas when you order online. Crest introduces a 3D White brand extension: 3D White Whitening Therapy, which offers “our best whitening technology — plus it has a fortifying formula to protect your enamel.” And JC Penney continues to hype its back-to-school sales — this time with the return of Power Penney Days (through Sunday).