axeleckstein.com

Established 1998 / Updated 2022



Upgrade für Mondopad von Infocus

Category : General · No Comments Jun 29th, 2015

Infocus bietet eine neue Version seiner Collaboration-Lösung an. Mit dem Mondopad 2.0 können mehr Personen zusammenarbeiten und sich austauschen als mit der Vorgängerversion. Dazu kommen viele kleinere Erweiterungen. …read more

Source: Netzwoche

29 people in fancy dress that capture the wonderful wackiness of Glastonbury

Category : General · No Comments Jun 29th, 2015
Glastonbury_fancy_dress
Feed-fb

LONDON — Glastonbury is over for another year, but the memories – the Dalai Lama making an appearance; Kanye getting ‘Kanye-d’ on stage by a comedian; the BBC subtitling team having a stressful night with Kanye’s lyrics; basically anything involving Kanye – will live on.

See also: Glastonbury’s quiet side: The little rainbow village of industrious hippies

And then there were the outfits. Glastonbury wouldn’t be Glastonbury without people dressing up in strange and wonderful ways. We collected a few gems that show the impressive lengths some festival …read more

Source: Mashable

Skjlls startet fähigkeitsbasierten Gehaltsvergleich

Category : General · No Comments Jun 29th, 2015

Eine mehrmonatige Testphase mit über 1000 Nutzern ist erfolgreich abgeschlossen: An diesem Dienstag geht Skjlls mit seinem fähigkeitsbasierten Gehaltsvergleichsportal für die Design-, Marketing- und IT-Branche online.

…read more

Source: WUV

Notch Interactive: Kampagne für die search.ch-App

Category : General · No Comments Jun 29th, 2015

“Live Search” hilft, sich in einer fremden Stadt zu orientieren. …read more

Source: Persoenlich

Amnesty International: Candle, 3

Category : General · No Comments Jun 28th, 2015

Let’s bring injustice to light.

Advertising Agency: Ogilvy&Mather, Frankfurt, Germany
Chief Creative Officer: Stephan Vogel
Creative Directors: Helmut Meyer, Lars Huvart, Peter Strauss
Art Director: Christian Kuzman
Copywriter: David Simons
Management Supervisor: Michael Fucks
Photographer: Joachim Bacherl

…read more

Source: Ads Of The World

New Orleans police arrest suspect in killing of officer

Category : General · No Comments Jun 21st, 2015
Aptopix-officer-kill_gilm
Feed-fb

After an intense 24-hour manhunt, New Orleans police Sunday arrested a man believed to have shot and killed a police officer while wearing handcuffs as he was being transported to jail.

But questions remain about where the gun he used to kill Officer Daryle Holloway, 45, came from and how he hid from a law enforcement search that included canine, SWAT and helicopter teams.

See also: New York Mayor: 2 NYPD officers assassinated ‘execution style’

Travis Boys, 33, was still wearing his broken handcuffs when a rookie officer and his trainer spotted …read more

Source: Mashable

Publicis: UBS beschleunigt Kreditanträge für KMU

Category : General · No Comments Jun 21st, 2015

Zürcher Agentur setzt dazugehörige Werbemassnahmen um. …read more

Source: Persoenlich

Did Health Lions Inspire Better Healthcare Marketing?

Category : General · No Comments Jun 21st, 2015

At last year’s first Health Lions awards, there was no Grand Prix for the pharma category, and U.S. agencies trailed their international counterparts in wins. FCB Health CCO Rich Levy blamed it on the regulatory hurdles faced by health advertising.

But the jury for the Health Lions, which preceded the world’s largest and most prestigious advertising awards show, the Cannes Lions International Festival of Creativity, wasn’t moved by the blame game or some of the work, regardless of which region it came from. A clear message was sent to every agency exec hoping to win big: Be more creative.

Just like that, an award show would inspire more than self-congratulation and networking at the bar. It would potentially inspire the conservative healthcare industry to be better.

At last year’s first Health Lions awards, there was no Grand Prix for the pharma category, and U.S. agencies trailed their international counterparts in wins. FCB Health CCO Rich Levy blamed it on the regulatory hurdles faced by health advertising.

But the jury for the Health Lions, which preceded the world’s largest and most prestigious advertising awards show, the Cannes Lions International Festival of Creativity, wasn’t moved by the blame game or some of the work, regardless of which region it came from. A clear message was sent to every agency exec hoping to win big: Be more creative.

Just like that, …read more

Source: AdAge

Lions Health 2015: Zwei Medaillen für Deutschland

Category : General · No Comments Jun 21st, 2015

Im Vorjahr fanden die Health Lions zum ersten Mal als separates Festival statt – damals gingen die deutschen Werber noch leer aus. Nun haben mit der Designagentur Mutabor und Serviceplan zwei Agenturen vorgelegt. Sie freuen sich über Silber und Bronze.

…read more

Source: WUV

Vier Awards für Schweizer Agenturen beim «Lions Health 2015» – hoffentlich der A...

Category : General · No Comments Jun 21st, 2015

Vier Awards für Schweizer Agenturen beim «Lions Health 2015» – hoffentlich der Auftakt zum grossen Schweizer Löwen-Regen nächste Woche!
Lions Health: Vier Löwen für Schweizer Agenturen | werbewoche
www.werbewoche.ch
Insgesamt 1’862 Einreichungen verzeichnete der Wettbewerb, 24 davon aus der Schweiz (Werbewoche.ch berichtete). Am Freitag wurden die Gewinner verkündet. Zwei Schweizer Agenturen finden sich auf der Liste der Prämierten wieder. …read more

Source: Werbewoche FB

Edward Snell & Company: Reflector protector

Category : General · No Comments Jun 20th, 2015

Advertising Agency: Y&R, South Africa
Chief Creative Officer: Graham Lang
Creative Director: Nkanyezi Masango
Copywriter: Graham Krige
Art Directors: Wade Barnes, Rowan Foxcroft, Gareth Owen, Mpumi Guliwe
Production Manager: Rory Bonnes
Art buyer: Ashleigh Hamilton<br …read more

Source: Ads Of The World

Das Handy-Netz am Router

Category : General · No Comments Jun 19th, 2015

Swisscom will das Mobilfunk-Netz ins Büro bringen. Mit der Lösung Business Femto wird das Geschäfts-LAN zum Mobilfunknetzwerk. …read more

Source: Netzwoche

Windy City Stanley Cup Win Puts Up Big Numbers for NBC

Category : General · No Comments Jun 17th, 2015

As the Chicago Blackhawks secured their claim to a dynasty, the 2015 Stanley Cup Final champions helped NBC Sports deliver some of the biggest ratings in NHL history.

Chicago on Monday night beat Tampa 2-0, securing its third title in six years. In so doing, the Hawks capped the tenth most-watched Stanley Cup game since Nielsen began keeping track back in 1966, as NBC’s broadcast averaged 8.01 million total viewers.

Monday night’s finale tucked in under NBC’s presentation of Game 6 of the Chicago-Bruins grudge match, which drew 8.16 million viewers in June 2013. The all-time most-watched NHL game was Game 7 of the epic 1971 Montreal-Chicago series, which scared up 12.4 million viewers on CBS.

As the Chicago Blackhawks secured their claim to a dynasty, the 2015 Stanley Cup Final champions helped NBC Sports deliver some of the biggest ratings in NHL history.

Chicago on Monday night beat Tampa 2-0, securing its third title in six years. In so doing, the Hawks capped the tenth most-watched Stanley Cup game since Nielsen began keeping track back in 1966, as NBC’s broadcast averaged 8.01 million total viewers.

Monday night’s finale tucked in under NBC’s presentation of Game 6 of the Chicago-Bruins grudge match, which drew 8.16 million viewers in June 2013. The all-time most-watched NHL game was Game 7 …read more

Source: AdAge

LinkedIn redesigns Pulse to give your news a human touch

Category : General · No Comments Jun 17th, 2015
Linkedin
Feed-fb

LinkedIn’s news app, Pulse, is getting a major face lift.

The company launched a redesigned version of Pulse’s iOS and Android app on Wednesday, taking a more curated approach to surfacing news stories — a major departure from the app’s previous approach to news delivery.

The previous version of Pulse had a more RSS-like model, with a nearly endless stream of stories from all the publishers you followed. The new Pulse features a cleaner design, which is …read more

Source: Mashable

Jo Marie Farwick verlässt Heimat Hamburg

Category : General · No Comments Jun 17th, 2015

Im Hamburger Heimat-Office gibt es personelle Veränderungen: Jo Marie Farwick, Geschäftsführerin Kreation, möchte die Agentur verlassen und sich beruflich neu orientieren. Verstärkung kommt bald von DDB Berlin.

…read more

Source: WUV

Cannes Lions: Grischa Rubinick juriert seit Dienstag in Cannes

Category : General · No Comments Jun 17th, 2015

Ein Interview über französische Hotels, Rosé und die Film-Favoriten. …read more

Source: Persoenlich

Der «Lions Report» von Juror Grischa Rubinick / The House Agency vom Cannes Lion...

Category : General · No Comments Jun 17th, 2015

Der «Lions Report» von Juror Grischa Rubinick /
Lions Report, Tag 1: Meet & Greet am Buffet | werbewoche
www.werbewoche.ch
Der Job als Jurymitglied ist streng. Ohne Zweifel. Und darum gibt es neben Award-Cases auch was fürs körperliche Wohlbefinden. Am reichhaltigen Buffet wird bei Small Talk geschlemmt. Die Stärkung für lange Jurytage. …read more

Source: Werbewoche FB

SAP erweitert seine Produkte

Category : General · No Comments Jun 17th, 2015

SAP hat Hana um das Service Pack 10 erweitert. Das Unternehmen stellte zudem neue Funktionen für seine Predictive-Analytics-Lösung vor. …read more

Source: Netzwoche

Google My Business: City Gym

Category : General · No Comments Jun 17th, 2015

Advertising Agency: Venables Bell & Partners, USA
Chairman: Paul Venables
Executive creative director: Will McGinness
Creative director: Lee Einhorn
Art director: Avery Oldfield
Copywriter: Adam Wolinsky
Director of integrated production: Craig Allen
Agency producer: Amy Gatzert
Production …read more

Source: Ads Of The World

Der Mann, der mit Fischen druckt: Die Gesichter des Meeres

Category : General · No Comments Jun 12th, 2015

…read more

Source: MM Konstkompass

Japan’s bottle panties keep your soda bottles decent

Category : General · No Comments Jun 8th, 2015
Bottle-panties
Feed-fb

You’re not walking around naked, so why would your water bottle be exposed to everyone’s prying eyes? That *seems* to be the logic behind these bottle panties, launched in Japan in late May by novelty goods producer Kitan Club

Sold via vending machines, bottle panties, or bottle underpants (depending on your translator), cost a meager 200 yen ($1.6) and come in a variety of designs, including strawberry, polka dot and leopard print, as well as a secret design.

panties

Image: Kitan Club

A typically Japanese product, …read more

Source: Mashable

Marco Dörper wird Managing Director bei Optimedia

Category : General · No Comments Jun 8th, 2015

Die Mediaagentur Optimedia holt Marco Dörper als Managing Director. Gemeinsam mit Michael Marzahn wird er den Düsseldorfer Standort leiten.

…read more

Source: WUV

LP&M: Ticket books

Category : General · No Comments Jun 7th, 2015

Advertising Agency: Africa, Brazil
Chief Creative Officer: Sergio Gordilho
Executive Creative Director: Alvaro Rodrigues
Creative Director: Diogo Mello
Creatives: Ana Novis, Otto Pajunk, Ricardo Matos
Project Creative Director: Evandro Soares
Project Manager: Monique Lima
Web …read more

Source: Ads Of The World

upc cablecom: Rüge und Anzeige wegen Leal-Kampagne

Category : General · No Comments Jun 7th, 2015

Die Gebühren für den Kabelanschluss werden nicht korrekt ausgewiesen. …read more

Source: Persoenlich

Jessica Alba Returns for Zico As Vita Coco Ditches Celebs

Category : General · No Comments Jun 6th, 2015

Jessica Alba is coming back for year two of Zico’s “Crack Life Open” campaign. At the same time, competing coconut water brand Vita Coco is ditching celebrity ambassadors in favor of simplicity in its first global campaign, “Stupidly Simple.”

The new summer ads come as the coconut water category continues to expand beyond the confines of shelves at Whole Foods and into the mainstream. Both Vita Coco and Zico saw gains in sales in recent years, according to Euromonitor International. Vita Coco sales grew from $320 million in 2013 to $421 million in 2014. Zico sales increased from $86 million in 2013 to $115 million in 2014.

Each brand will boost ad support behind the new ads, according to company representatives. Zico spent a little more than $8 million on measured media in 2014, while Vita Coco spent more than $1 million in 2014, according to Kantar Media.

Jessica Alba is coming back for year two of Zico’s “Crack Life Open” campaign. At the same time, competing coconut water brand Vita Coco is ditching celebrity ambassadors in favor of simplicity in its first global campaign, “Stupidly Simple.”

The new summer ads come as the coconut water category continues to expand beyond the confines of shelves at Whole Foods and into the mainstream. Both Vita Coco and Zico saw gains in sales in recent years, according to Euromonitor International. Vita Coco sales grew from $320 million in 2013 to $421 million in 2014. Zico sales increased from $86 million in …read more

Source: AdAge

Tisa – Verhandlungen gegen Open Source

Category : General · No Comments Jun 5th, 2015

Auch die Schweiz verhandelt aktiv am Freihandelabkommen Tisa mit. Wikileaks hat geheime Tisa-Dokumente veröffentlicht. Diese schüren den Verdacht, dass dadurch die kommerzielle Nutzung von Open Source Software eingeschränkt werden könnte. …read more

Source: Netzwoche

Heute im Briefkasten: Werbewoche 10/15 :-) Themen unter anderem: - Die neue an...

Category : General · No Comments Jun 5th, 2015

Heute im Briefkasten: Werbewoche 10/15 🙂 Themen unter anderem:

– Die neue
…read more

Source: Werbewoche FB

30 perfect songs for a rainy day

Category : General · No Comments Jun 2nd, 2015
Rain
Feed-fb

Rain can be a nuisance — but with the right mix of rainy day songs, it can provide the perfect backdrop for a cozy day.

So on this dreary Monday, we compiled a Music Monday playlist full of mellow tunes that pair perfectly with the sound of raindrops on the window.

Don’t see your favorite workout song on the playlist? Share it with us in the comments, below, or on Spotify, and we’ll add it in.

How …read more

Source: Mashable

The Five Best-Selling Vanity Fair Covers of All Time: Will Caitlyn Jenner Top Them?

Category : General · No Comments Jun 1st, 2015

Vanity Fair set the internet ablaze on Monday, when it released its July cover featuring Bruce Jenner in his new identity as Caitlyn. The magazine isn’t due on newsstands until June 9.

Vanity Fair issues averaged about 193,000 single-copy sales over the last six months of 2014, according to the Alliance for Audited Media. (Vanity Fair’s overall circulation tops 1.2 million.) The Caitlyn Jenner cover should easily beat the magazine’s average, and is likely to vault into the upper echelons of its best sellers. But will it beat the magazine’s all-time top five?

Here are those five magazine covers and the number of newsstand copies they sold, according to Vanity Fair:

Vanity Fair set the internet ablaze on Monday, when it released its July cover featuring Bruce Jenner in his new identity as Caitlyn. The magazine isn’t due on newsstands until June 9.

Vanity Fair issues averaged about 193,000 single-copy sales over the last six months of 2014, according to the Alliance for Audited Media. (Vanity Fair’s overall circulation tops 1.2 million.) The Caitlyn Jenner cover should easily beat the magazine’s average, and is likely to vault into the upper echelons of its best sellers. But will it beat the magazine’s all-time top five?

Here are those five magazine covers and the number …read more

Source: AdAge

Continental: Grip - Rain

Category : General · No Comments Jun 1st, 2015

Advertising Agency: Havas Vale, México
Creative Directors: Álvaro Zunini, Daniel Castro
Art Directors: Alberto Zárate, Luis Matias
Photographer: Roberto Toris
Published: March 2015

…read more

Source: Ads Of The World

Ruf Lanz: Hiltl zeigt wieder Zähne

Category : General · No Comments Jun 1st, 2015

Das vegetarische Restaurant erneuert seine Hasenzahn-Kampagne. …read more

Source: Persoenlich

2010 lanciert – jetzt kehrt die Hasenzahn-Kampagne von Ruf Lanz für Hiltl zurück...

Category : General · No Comments Jun 1st, 2015

2010 lanciert – jetzt kehrt die Hasenzahn-Kampagne von Ruf Lanz für
…read more

Source: Werbewoche FB

2019 werden jährlich 2 Zettabyte übertragen

Category : General · No Comments Jun 1st, 2015

Das Internet wächst und wächst. Bis 2019 sollen laut einer Studie von Cisco jährlich so viele Daten übertragen werden, wie in den ersten dreissig Jahren des Internets zusammen. Der grösste Teil der übertragenen Daten sind Videos. …read more

Source: Netzwoche

Kolle Rebbe wird Leadagentur von Rauch Fruchtsäfte

Category : General · No Comments Jun 1st, 2015

Kolle Rebbe aus Hamburg ist ab sofort die internationale Leadagentur des österreichischen Fruchtsaftproduzenten und Red-Bull-Abfüllers Rauch Fruchtsäfte aus Rankweil.

…read more

Source: WUV

This is what building NYC's new subway stations looks like

Category : General · No Comments May 24th, 2015
Second-ave-thumbnail
Feed-fb

Manhattan’s east side is a notorious subway desert

But come December 2016, eastsiders will rejoice because phase one of the Second Avenue Subway is slated to finally be complete

“The $4.45 billion project is 82% complete,” Dr. Michael Horodniceanu, president of Capital Construction at Metropolitan Transportation Authority, said, as he walked photographer Bhushan Mondkar along the newly installed train tracks

“The remaining 18% is the toughest –- testing a multitude of new systems, such as signals, communication, electrical, fire safety …read more

Source: Mashable

Surfrider Foundation: Raft of the Medusa

Category : General · No Comments May 23rd, 2015

The sea is becoming uninhabitable.

Advertising Agency: Y&R, Paris, France
Creative Director: Pierrette Diaz
Art Directors: Laurent Allory, Akim Zerouali
Copywriter: David Laloum
Illustrator: Jean Marie Vives / Watchout
Print Production: The Shop
Published: May 2015

…read more

Source: Ads Of The World

Sprint Names Canadian Broadcast Exec Kevin Crull CMO

Category : General · No Comments May 22nd, 2015

Sprint has named Kevin Crull its new chief marketing officer.

Mr. Crull, a Canadian media and broadcast executive, will be responsible for all products and services, advertising, customer acquisition and retention, and all digital and social efforts, according to a statement. He’ll report to President-CEO Marcelo Claure and will relocate to Kansas City, Mo., where Sprint’s headquarters are.

Mr. Crull’s most recent position as president-CEO of Bell Media, Canada’s largest media and broadcasting company, ended in April 2015, when he stepped down after admitting he tried to influence coverage by one of Bell’s subsidiaries, CTV.

Sprint has named Kevin Crull its new chief marketing officer.

Mr. Crull, a Canadian media and broadcast executive, will be responsible for all products and services, advertising, customer acquisition and retention, and all digital and social efforts, according to a statement. He’ll report to President-CEO Marcelo Claure and will relocate to Kansas City, Mo., where Sprint’s headquarters are.

Mr. Crull’s most recent position as president-CEO of Bell Media, Canada’s largest media and broadcasting company, ended in April 2015, when he stepped down after admitting he tried to influence coverage by one of Bell’s subsidiaries, CTV.

Continue reading at AdAge.com

…read more

Source: AdAge

Zyxel reagiert auf Net-USB-Schwachstelle

Category : General · No Comments May 22nd, 2015

Für die Sicherheitslücke in Zyxels Router hat der Hersteller ein schnelles Update angekündigt. Patches sollen die Lücke vorläufig schliessen, bis Mitte Juni eine neue Firmware erscheint. …read more

Source: Netzwoche

Etats der Woche: Rossmann, Lufthansa, Müller, Media-Saturn

Category : General · No Comments May 22nd, 2015

Jeden Freitag fasst W&V Online an dieser Stelle die Etatgewinne der Woche zusammen. Neugeschäft gab’s in dieser Woche für Gramm, People Interactive, Plan.net, Scholz & Friends, Straight, Kingsday, Pahnke Markenmacherei, Batten & Company, 3ltr Werbung & Film sowie Damm & Bierbaum.

…read more

Source: WUV

Matter Gretener Lesch: Für das dichteste Tankstellennetz der Schweiz

Category : General · No Comments May 22nd, 2015

Neue Imagekampagne für Avia. …read more

Source: Persoenlich

Category : General · No Comments May 20th, 2015

…read more

Source: Werbewoche FB

Multiple people dead after argument between rival biker gangs ends in shootout

Category : General · No Comments May 17th, 2015
Ap685084209753
Feed-fb

WACO, Texas (AP) — Police say multiple people have been injured after gunfire erupted between rival biker gangs at a Central Texas restaurant.

Waco police Sgt. W. Patrick Swanton told KWTX-TV there were “multiple victims” in the shooting shortly after noon Sunday adjacent to Interstate 35.

The severity of the injuries was not immediately clear and it’s unknown if bystanders at Twin Peaks restaurant were among the injured.

Swanton said authorities are concerned that gang members are moving to other …read more

Source: Mashable

La Canasta Basketball School: Flyerball

Category : General · No Comments May 17th, 2015

Advertising Agency: J. Walter Thompson, Lima, Peru
Creative: Javier Graña
Director: Eduardo Meza
Copywriter: Alejandro Gutiérrez
Art Director: Iván Mallqui
Production Director: Karina Fernandini
Audio: Zumba – Rodrigo Malnati
Animation: Daisy Salas / Zeppekin
Director: Alvaro …read more

Source: Ads Of The World

APG|SGA: Flughafen Genf vergibt Konzession neu

Category : General · No Comments May 17th, 2015

Die Genfer Filiale muss geschlossen werden. …read more

Source: Persoenlich

Street-Art-Projekt in Djerba: Ein Dorf als Leinwand

Category : General · No Comments May 17th, 2015

…read more

Source: MM Konstkompass

Creativity Top 5: Best Brand Ideas of the Week

Category : General · No Comments May 16th, 2015

In this week’s episode, Lionsgate and Google partner on an addictive Mad Men tribute, Domino’s announces an amazing new service, a b-to-b company rethinks the symbol for women and more.

Stay on top of the best creative brand ideas by subscribing to the Creativity Top 5 Podcast. Follow all the great new work daily on Creativity-online.com and at @creativitymag on Twitter.

In this week’s episode, Lionsgate and Google partner on an addictive Mad Men tribute, Domino’s announces an amazing new service, a b-to-b company rethinks the symbol for women and more.

Stay on top of the best creative brand ideas by subscribing to the Creativity Top 5 Podcast. Follow all the great new work daily on Creativity-online.com and at @creativitymag on Twitter.

Continue reading at AdAge.com

…read more

Source: AdAge

LCD-TVs bringen Sharp ins Minus

Category : General · No Comments May 15th, 2015

Das vergangene Geschäftsjahr hat Sharp wenig Grund zur Freude gebracht. Um dem hohen Verlust entgegenzuwirken, plant das Unternehmen 3500 Stellen abzubauen und den Sitz in Osaka zu verkaufen. …read more

Source: Netzwoche

Heye: Großer Auftritt für die Münchner Philharmoniker

Category : General · No Comments May 15th, 2015

Heye, München, hat für die Münchner Philharmoniker ein neues Erscheinungsbild entworfen, das seit dem Pitchsieg im März wie ein Staatsgeheimnis gehütet wurde.

…read more

Source: WUV

Wahre Worte.

Category : General · No Comments May 14th, 2015

Wahre Worte.

Chronik-Fotos
Oh ja, bitte. Ich hätte noch mehr Phrasen für den Index: “das Tanzbein schwingen”, “er ließ es sich nicht nehmen” und der Texteinstieg “Wer kennt das nicht…” – Dank an André Zivic. …read more

Source: Werbewoche FB

Joe Hockey's easel: The star of Australia's Budget 2015 is born

Category : General · No Comments May 11th, 2015
Joe-hockey
Feed-fb

Australia’s Treasurer, Joe Hockey, may have launched some significant budget initiatives for his government at a press conference in Canberra on Monday. Netflix tax, off shore accounts, something, something.

It is hard to say — the Internet has been too distracted by his large easel.

The Treasurer with Budget artwork on an easel pic.twitter.com/6bO6WOnXn3

— andrew meares (@mearesy) May 11, 2015

It did not take long for office workers with Photoshop across Australia to get on board.

Alright twitter, do your thing#auspol @Rob_Stott #Budget2015 pic.twitter.com/RmEOE9w5FW

— Mikey Nicholson (@Mikey_Nicholson) <a target=_blank …read more

Source: Mashable