Sprint has named Kevin Crull its new chief marketing officer.

Mr. Crull, a Canadian media and broadcast executive, will be responsible for all products and services, advertising, customer acquisition and retention, and all digital and social efforts, according to a statement. He’ll report to President-CEO Marcelo Claure and will relocate to Kansas City, Mo., where Sprint’s headquarters are.

Mr. Crull’s most recent position as president-CEO of Bell Media, Canada’s largest media and broadcasting company, ended in April 2015, when he stepped down after admitting he tried to influence coverage by one of Bell’s subsidiaries, CTV.

Sprint has named Kevin Crull its new chief marketing officer.

Mr. Crull, a Canadian media and broadcast executive, will be responsible for all products and services, advertising, customer acquisition and retention, and all digital and social efforts, according to a statement. He’ll report to President-CEO Marcelo Claure and will relocate to Kansas City, Mo., where Sprint’s headquarters are.

Mr. Crull’s most recent position as president-CEO of Bell Media, Canada’s largest media and broadcasting company, ended in April 2015, when he stepped down after admitting he tried to influence coverage by one of Bell’s subsidiaries, CTV.

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Source: AdAge