America loves a comebackor at least L’Oral Paris is betting it does in an ad from McCann breaking on Sunday’s Golden Globe Awards on NBC. Winona Ryder, the “Stranger Things” star who’s one of the biggest turnaround stories of recent Hollywood history, has been enlisted to pitch Elvive hair-care products, which are all about helping damaged hair, and a faltering brand, stage a comeback.

The ad breaks Sunday on the Golden Globe Awards on NBC, where Ryder was nominated last year for best actress in a TV series for her role in the Netflix series, 23 years after her last Golden Globe honor: best supporting actress in 1994 for “The Age of Innocence.” Between those points came career and life turbulence that included a 2003 shoplifting arrest at Saks Fifth Avenue in Beverly Hills.

Damaged goods no more, Ryder is shown in the ad with flowing locks preparing for a stage appearance. “Everyone loves a comeback,” the ad notes. “Damaged hair deserves one too.” The ad is directed by Roman Coppola, son of Francis Ford Coppola, whose “Godfather III” film Ryder famously bailed out of during filming in 1992.