Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital-related news. Also, a friendly reminder: Applications for Ad Age’s Agency A-List are due Wednesday. In other words, tomorrow. Here’s how to enter.
What people are talking about today
The Lakers just retired Kobe Bryant’s No. 8 and No. 24 jerseys. To mark the occasion, Nike revived its beloved campaign starring puppet versions of Bryant and LeBron James. In one of three spots, the puppets are lounging on a beach at sunset, sipping coconut juice, and Bryant taunts James about the honor he just got. “LeBron, I’m saving you an incredible burden,” he says. “You should be grateful that you’re not retiring two jerseys like myself. Imagine the weight of having two jerseys that inspired the nation, Le Bron. No the world.” (Watch it above.)
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital-related news. Also, a friendly reminder: Applications for Ad Age’s Agency A-List are due Wednesday. In other words, tomorrow. Here’s how to enter.
What people are talking about today
The Lakers just retired Kobe Bryant’s No. 8 and No. 24 jerseys. To mark the occasion, Nike revived its beloved campaign starring puppet versions of Bryant and LeBron James. In one of three spots, the puppets are lounging on a beach at sunset, sipping coconut juice, and Bryant taunts James about the honor he just got. “LeBron, I’m …read more
Source: AdAge