Given the lift “This Is Us” last season saw in the currency data, advertisers such as T.J. Maxx, Universal Pictures and Chevrolet that have been big backers of the show are likely to get even more bang for their marketing buck. Assuming that a week of time-shifted viewing will add another seven-tenths of a ratings point to the “This Is Us” live-same average, the show is currently averaging north of 5 million members of the target demo in the C7 currency. That brings the average cost of reaching 1,000 people in the 18-to-49 set to $78.46, down from the $95.62 CPM that would be the price of admission to reach the live-same-day viewers.

As “This Is Us” continues to be the talk of both Madison Avenue and the office water cooler, it is by no means the only drama to draw a crowd thus far in the young season. ABC appears to have solved one of its trickier time slot dilemmas with “The Good Doctor,” which is currently drawing a demo that is two-and-a-half times the size of that which tuned in for last season’s Monday 10 p.m. occupant “Conviction.” Through its first four episodes, “The Good Doctor” is averaging a 2.1 in the demo, or around 2.71 million adults 18 to 49. By comparison, the first four hours of “Conviction” eked out a meager 0.8 rating, good for around 1 million members of the sub-50 crowd.

With an average unit cost of $125,678 per 30-second spot, “The Good Doctor” is also a hell of a bargain, as that translates to a $46.42 CPM. (Naturally, the rates buyers are paying in the scatter market are considerably higher than the prices negotiated during the summer upfront bazaar.)