Dos Equis might be dropping Havas Worldwide for Droga5, but the agency isn’t going out quietly. In a full-page print ad in Ad Age’s June 12 issue, the agency says “Adios” to the brand in big bold lettering above a lengthy list of awards that the Most Interesting Man in the World campaign won since debuting in 2006.
The ad, which is also running in print in Adweek and The New York Times, reads
Adios, mis amigos. The Most Interesting Man in the World campaign has always been about bravery from its groundbreaking inception through years of innovation to the moment we chose to part ways. Thank you to our partner, Heineken, for allowing us to co-create one of the most iconic and awarded campaigns in history one that also drove sales spectacularly.
Dos Equis might be dropping Havas Worldwide for Droga5, but the agency isn’t going out quietly. In a full-page print ad in Ad Age’s June 12 issue, the agency says “Adios” to the brand in big bold lettering above a lengthy list of awards that the Most Interesting Man in the World campaign won since debuting in 2006.
The ad, which is also running in print in Adweek and The New York Times, reads
Adios, mis amigos. The Most Interesting Man in the World campaign has always been about bravery from its groundbreaking inception through years of innovation to the moment …read more
Source: AdAge