Hampton Creek’s packaging makeover may help the vegan products maker distance itself from controversial headlines and a pinch of government scrutiny.
In August, a Bloomberg story suggested the Just Mayo maker hired contractors who bought lots of the product off store shelves, dragging the company into the spotlight. A month later, Bloomberg Businessweek ran an in-depth expose. Those pieces were not the first to raise questions about Hampton Creek or its founder and CEO, Josh Tetrick. The U.S. Securities and Exchange Commission and Justice Department even looked into possible securities violations and criminal fraud, inquiries Tetrick announced in March had been dropped. He’s moving on.
“It’s hard to go through stuff in general without learning something,” Tetrick said when asked about those issues. “Things just worked themselves out.”
Hampton Creek’s packaging makeover may help the vegan products maker distance itself from controversial headlines and a pinch of government scrutiny.
In August, a Bloomberg story suggested the Just Mayo maker hired contractors who bought lots of the product off store shelves, dragging the company into the spotlight. A month later, Bloomberg Businessweek ran an in-depth expose. Those pieces were not the first to raise questions about Hampton Creek or its founder and CEO, Josh Tetrick. The U.S. Securities and Exchange Commission and Justice Department even looked into possible securities violations and criminal fraud, inquiries Tetrick announced in March had been …read more
Source: AdAge