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Fiat Chrysler Set to Add FCB, DDB To Roster
Fiat Chrysler Automobiles is set to add Interpublic’s FCB and Omnicom’s DDB to its roster.
According to people familiar with the matter, FCB Chicago is poised to pick up a significant amount of work for both Jeep and Fiat, and it’s believed that DDB Chicago is set to be the lead agency for Alfa Romeo in the U.S. only. The marketer also recently tapped Translation for a Jeep global assignment.
Fiat Chrysler Automobiles, or FCA, brands include Chrysler, Dodge, Jeep, Fiat, Alfa Romeo and Maserati. The company ranks as the 8th-largest U.S. ad spender, shelling out $2.25 billion in 2015, according to the Ad Age Datacenter.
Fiat Chrysler Automobiles is set to add Interpublic’s FCB and Omnicom’s DDB to its roster.
According to people familiar with the matter, FCB Chicago is poised to pick up a significant amount of work for both Jeep and Fiat, and it’s believed that DDB Chicago is set to be the lead agency for Alfa Romeo in the U.S. only. The marketer also recently tapped Translation for a Jeep global assignment.
Fiat Chrysler Automobiles, or FCA, brands include Chrysler, Dodge, Jeep, Fiat, Alfa Romeo and Maserati. The company ranks as the 8th-largest U.S. ad spender, shelling out $2.25 billion in 2015, according to …read more
Source: AdAge
