Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Best Buy and JC Penney continue their holiday sales, while TiVo promotes a new DVR model that lets the user skip commercials at the touch of a button (and brings peace to the family at the same time).

Giorgio Armani turns to the tried-and-true “shirtless male model in black and white photography” technique to promote the “Acqua Di Gio Profumo” fragrance. And Smirnoff hasT.J. Miller and Thomas Middleditch, of HBO’s “Silicon Valley,” carpool from Los Angeles to New York with two unknown young women.