If you think the Seattle Seahawks and New England Patriots have a big night, imagine what brands must be going through

Super Bowl XLIX kicks off Sunday, and while it may be the most important night in football, it’s also the biggest in marketing. Brands have continued to top their advertising stunts of Super Bowls past, enlisting celebrities galore — including comedic ladies Mindy Kaling, Chelsea Handler and Aubrey Plaza, to name a few this year — goofy pranksters and adorable puppies