Norman Vale, the first director general of the International Advertising Association, died June 3 after a long fight with myeloma. He was 84 years old.

Mr. Vale had a long, distinguished career in the field of international advertising. In addition to his role at the IAA, he worked at Grey Advertising for 16 years, where he ascended to the role of managing director-international, and he was a frequent graduate lecturer at universities including Columbia, Wharton and NYU. After leaving the IAA in 2001, he formed Vale International, a global consulting firm with contacts and operatives in 75 countries.

“He was an energetic, tireless worker,” said Michael Lee, the IAA’s managing director. “He helped advance the IAA globally.”