Priceline is tapping into the power of the second screen with a social media campaign timed to coincide with Super Bowl this Sunday.

In an effort to promote the booking site’s Express Deals, Priceline is creating “express” versions of other brand’s Super Bowl commercials.

Priceline is planning to recreate the ads using puppets. It’s airing the new spots on the six-second video app Vine.

The campaign is meant to align with Priceline’s messaging of saving money and time.

The first video released by Priceline is an express version of Sodastream‘s now …read more

Source: Mashable