McDonald’s Mighty Wings didn’t meet sales expectations, but how far short did they fall?

About 10 million pounds. For the September launch of the product, the chain bought 50 million pounds of chicken wings for the limited-time item, according to the Wall Street Journal. But 20% of that inventory remains, largely because the item didn’t sell well.

Mighty Wings failed to fly mainly because they were too spicy and too pricey. The wings were sold in packs of three, five or 10 wings starting at $2.99, indicating a discount may be on the horizon to clear out all of that surplus inventory.

McDonald’s Mighty Wings didn’t meet sales expectations, but how far short did they fall?

About 10 million pounds. For the September launch of the product, the chain bought 50 million pounds of chicken wings for the limited-time item, according to the Wall Street Journal. But 20% of that inventory remains, largely because the item didn’t sell well.

Mighty Wings failed to fly mainly because they were too spicy and too pricey. The wings were sold in packs of three, five or 10 wings starting at $2.99, indicating a discount may be on the horizon to clear out all of that surplus inventory.

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Source: AdAge