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Established 1998 / Updated 2022



Which houseplants make the best gifts?

Category : General · No Comments Dec 10th, 2017
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A houseplant is the gift that keeps on giving. It purifies the air and will spruce up virtually any residence. But which houseplants make the best gifts?

Whether you’re looking for a living room focal point or a cute little Instagram plant, you have a couple nice options. One thing to remember: unless you recipient is a Plant Master, you’ll want to pick a plant that’s fairly easy to take care of, lest you unwittingly give them the gift of murdering something beautiful.

SEE ALSO: Snag a floating planter and pretend …read more

Source: Mashable

Die neuen "Dress Watches" - erstaunlich klassisch: Das sind die perfekten Uhren für's Büro

Category : General · No Comments Dec 10th, 2017

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Source: MM Konstkompass

So cool hält About You seinen Kunden den Spiegel vor

Category : General · No Comments Dec 10th, 2017

Die Agentur Wynken Blynken & Nod präsentiert ihre erste Arbeit für das Online-Modehaus, das sie seit Kurzem betreut. Der Spot inszeniert das Markenversprechen perfekt – ganz ohne Weihnachtskitsch. …read more

Source: WUV

Q&A With The Girl Behind That Big Hair Bow

Category : General · No Comments Dec 10th, 2017

Illustration by Ad Age

If you have a tween girl, you’re probably familiar with their latest craze: colorful, over-size hair bows. And with the holidays approaching, you likely also know that these two gifts are hard to find: a hair-bow maker and a singing doll wearing the hair accessory.

Well, thank JoJo Siwa.

Illustration by Ad Age

If you have a tween girl, you’re probably familiar with their latest craze: colorful, over-size hair bows. And with the holidays approaching, you likely also know that these two gifts are hard to find: a hair-bow maker and a singing doll wearing the hair accessory.

Well, thank JoJo Siwa.

Continue reading at AdAge.com

…read more

Source: AdAge

Paris Aéroport: Angry Bags, 3

Category : General · No Comments Dec 10th, 2017
Paris Aéroport Outdoor Ad - Angry Bags, 3

Tragedy strikes the American Girl Store on 'SNL,' but everyone is fixated on this one dude

Category : General · No Comments Dec 3rd, 2017
Facebook

Saturday Night Live checked in with shoppers after an underground gas main exploded at a Phoenix American Girl Store, and boy were they shaken up.

Reporter Ben Hartley (Kenan Thompson) spoke with customers Debbie Pritchard,a mother shopping with her daughter (played by Lady Bird’s Saoirse Ronan,) and Thomas Dean(Mikey Day) a grown-ass man who was just, you know, shopping for a doll. Alone.

They recounted the horrific experience of the explosion, explaining what brought each of them to the store to begin with.

Though Dean claimed he was “buying a gift” his weird …read more

Source: Mashable

Konjunktur und Arbeitsmarkt in Deutschland: Warum die Löhne kräftig steigen sollten

Category : General · No Comments Dec 3rd, 2017

In Deutschland gehört Lohnzurückhaltung zum festen Repertoire der Wirtschaftspolitik. Geht diese Ära nun zu Ende? Möglich, dass 2018 eine Wende markiert. Aber dazu bedarf es noch einiger Kraftakte. …read more

Source: MM Konstkompass

Philipp Bierbaum: Ein Lob auf Heimat

Category : General · No Comments Dec 3rd, 2017

Souveräne Agenturchefs loben auch mal die Arbeit ihrer Wettbewerber. Zum Beispiel im Wertschätzungskalender von GWA und W&V. Heute: Philipp Bierbaum über eine Hornbach-Kampagne von Heimat. …read more

Source: WUV

Cadillac Marketing Chief Uwe Ellinghaus Resigns

Category : General · No Comments Dec 2nd, 2017

Uwe Ellinghaus is leaving Cadillac after four years as the brand’s global chief marketing officer, effective Jan. 31, Automotive News reports today.

Cadillac President Johan de Nysschen announced the “organizational change” in an internal memo on Friday that was obtained by Automotive News. He commended Ellinghaus for being a “steward in driving Cadillac’s brand transformation” and making “tremendous strides” in its global marketing and advertising.

Cadillac spokesman Andrew Lipman said Ellinghaus is leaving for “personal reasons.”

Uwe Ellinghaus is leaving Cadillac after four years as the brand’s global chief marketing officer, effective Jan. 31, Automotive News reports today.

Cadillac President Johan de Nysschen announced the “organizational change” in an internal memo on Friday that was obtained by Automotive News. He commended Ellinghaus for being a “steward in driving Cadillac’s brand transformation” and making “tremendous strides” in its global marketing and advertising.

Cadillac spokesman Andrew Lipman said Ellinghaus is leaving for “personal reasons.”

Continue reading at AdAge.com

…read more

Source: AdAge

Cancer Cell Abstracts, 2

Category : General · No Comments Dec 1st, 2017
Cancer Cell Abstracts, 2

Challenge: According to the World Health Organization, the Middle East is witness to a staggering rate of 12 people diagnosed with breast cancer every day, with nearly 4,500 cases being publicly reported every year. This alarming increase was part ignorance and mostly fear of even discussing this issue. This has a knock-on effect for NGOs …read more

Source: Ads Of The World

Sage Schweiz lanciert neue Angebote für Treuhänder

Category : General · No Comments Dec 1st, 2017

Sage Schweiz hat drei Lösungen für Treuhänder angekündigt. Neu gibt es zudem eine Treuhand-Mitgliedschaft mit Vorzugskonditionen und Support.

…read more

Source: Netzwoche

Bitcoin reaches new record high, breaks $9,000

Category : General · No Comments Nov 26th, 2017
Facebook

Bitcoin is getting closer and closer to $10,000.

The cryptocurrency hit a record high of $9,033 per bitcoin early Sunday morning. The price rose steadily over the weekend and surpassed $9,000 at around 6:40 a.m. UTC (1:40 a.m. ET), according to CoinDesk’s Bitcoin Price Index. It now has a market cap of more than $150 billion.

Another digital currency ethereum also hit an all-time high of $485.18 on Saturday but has since dropped to $461.79 on Sunday, according to …read more

Source: Mashable

Schlemmen im Baskenland: Kulinarische Kunstwerke am Tresen

Category : General · No Comments Nov 26th, 2017

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Source: MM Konstkompass

EasyJet: MOTELX Security Control

Category : General · No Comments Nov 25th, 2017

During MOTLEX Film Festival, Lisbon becomes the international capital of horror. So, as main sponsor, easyJet developed a weird security control to keep everyone safe.

This TV Ad Shows Nothing But a Washing Machine Working -- For More Than Three Minutes

Category : General · No Comments Nov 24th, 2017

Samsung is treating U.K. viewers to an ad showing nothing but clothes in a washing machine going around and around for three minutes and 20 seconds.

The South Korean electronics giant claims it is the longest single-shot ad ever screened on U.K. television, and it’s showing on Britain’s second biggest commercial station, Channel 4, during Friday night prime time.

Samsung is treating U.K. viewers to an ad showing nothing but clothes in a washing machine going around and around for three minutes and 20 seconds.

The South Korean electronics giant claims it is the longest single-shot ad ever screened on U.K. television, and it’s showing on Britain’s second biggest commercial station, Channel 4, during Friday night prime time.

Continue reading at AdAge.com

…read more

Source: AdAge

Woche 47: Der Zorn des obersten Pinguins

Category : General · No Comments Nov 24th, 2017

Höflicher Hacker entschuldigt sich für Hack, Botnetz tauscht Locky gegen Scarab und Unbekannte schnüffeln nach Kryptowährungen. Die Redaktion hat die Neuigkeiten zu Cybercrime und Cybersecurity der Woche zusammengefasst.

…read more

Source: Netzwoche

Hirschen stehen angeblich vor Obi-Etatgewinn

Category : General · No Comments Nov 24th, 2017

Etathalter Jung von Matt hat auf eine Teilnahme an der Obi-Ausschreibung verzichtet. Jetzt soll die Entscheidung im Pitch gefallen sein, zugunsten der Hirschen. Nicht unheikel. …read more

Source: WUV

Someone on Twitter made a Lena Dunham apology bot

Category : General · No Comments Nov 21st, 2017
Facebook

Lena Dunham just issued a somewhat hollow apology for defending a Girls writer accused of rape.

It’s not the first time Dunham has apologised for a controversial statement after backlash, as many on Twitter have pointed out.

So, recognising a theme, two Australians have made a Twitter bot that can generate satiristic Dunham apologies.

Hailing from Melbourne, Jess Wheeler (creator of popular bot “Aus Gov Just Googled”) and Liv Croagh, have created a Twitter …read more

Source: Mashable

Royal Life Saving: Keep Watch

Category : General · No Comments Nov 20th, 2017

Fox Ex-Worker Says She Was Told Not to Probe Trump-Russia Tie

Category : General · No Comments Nov 20th, 2017

A former Fox News employee said the network blocked her from going to Moscow to investigate President Donald Trump’s links with Russia, one of several claims of news bias at 21st Century Fox Inc. made by former and current workers opposing its takeover of Sky Plc.

“You can’t do in-depth reporting if you’re not there,” said Jessica Golloher, a former Fox Radio correspondent who is suing the division for gender discrimination, at a gathering with U.K. lawmakers and citizens in Parliament on Monday. “Fox didn’t let me go to Moscow to dig into Trump’s Russian connections, even when I offered to pay my own way.”

“Fox is just buying what the White House is selling,” she said.

A former Fox News employee said the network blocked her from going to Moscow to investigate President Donald Trump’s links with Russia, one of several claims of news bias at 21st Century Fox Inc. made by former and current workers opposing its takeover of Sky Plc.

“You can’t do in-depth reporting if you’re not there,” said Jessica Golloher, a former Fox Radio correspondent who is suing the division for gender discrimination, at a gathering with U.K. lawmakers and citizens in Parliament on Monday. “Fox didn’t let me go to Moscow to dig into Trump’s Russian connections, even when I offered to …read more

Source: AdAge

Job-Kahlschlag in Ostdeutschland: Siemens versteht die Energiewelt nicht mehr

Category : General · No Comments Nov 20th, 2017

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Source: MM Konstkompass

BPA vergibt Etats an Jost von Brandis und Add2

Category : General · No Comments Nov 20th, 2017

Media-Pitch: Das Presse- und Informationsamt der Bundesregierung hat die letzten noch ausstehenden Teil-Etats für Außenwerbung und digitale Planung vergeben. …read more

Source: WUV

Nestlé beruft neuen CIO

Category : General · No Comments Nov 20th, 2017

Filippo Catalano übernimmt bei Nestlé das Amt des CIO. Er tritt im Januar 2018 an und folgt auf Terence Stacey, der in den Ruhestand geht.

…read more

Source: Netzwoche

Fiona the hippo's best moments of 2017

Category : General · No Comments Nov 12th, 2017
Facebook

Fiona the hippo, queen of the Cincinnati Zoo and our national daughter, has had a banner year.

She swam. She ate snacks. Friends, she lived her life. And she did it against all odds! It’s true: Fiona, whose ears wiggle when she pops out of the water, is the only being on earth who had a pleasant 2017. And she deserved every second.

Please join us as we celebrate some of her finest moments of 2017.

January 24: Fiona is born six weeks before …read more

Source: Mashable

Endzeitstimmung bei Faraday Future: Warum zwei deutsche Top-Manager ein gehyptes chinesisches Autostartup verlassen

Category : General · No Comments Nov 12th, 2017

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Source: MM Konstkompass

Alibaba's Singles Day Shopping Event Sees Record Sales of Over $25 Billion

Category : General · No Comments Nov 11th, 2017

Alibaba Group’s Singles Day shopping event generated a record $25.3 billion in sales, as the Chinese company’s effort to link traditional retailers with the internet paid off.

Sales were up 39 percent from last year, defying concerns of an economic slowdown in China. Nike, electronics giant Xiaomi and Uniqlo emerged as some of the biggest winners in the event, which is also called Double 11.

To pump sales, the Chinese company also hosted a star-studded gala with film star Nicole Kidman and singer Pharrell Williams. Chief executive officer Daniel Zhang said the company wants to make the event more global, and …read more

Source: AdAge

Doctor Macel Macedo: Army Doctor

Category : General · No Comments Nov 11th, 2017
Doctor Macel Macedo Print Ad - Army Doctor

Among the cancers, the third one that most kills men is the prostate’s cancer. To warn about the importance of its prevention was created the campaign “One detail can save lifes”, which shows the touch as an allied hero in the fight against this evil.

Nutanix bei den Galliern

Category : General · No Comments Nov 10th, 2017

Nutanix will Hyperconverged hinter sich lassen. Stattdessen möchte der Hersteller mit Enterprise Cloud Software auftrumpfen. In Nizza erhielten Kunden und Partner Einblick in die Roadmap. Object Storage, ein Marktplatz für Apps und Edge Computing zählen zu den Highlights, die Nutanix in Aussicht stellte.

…read more

Source: Netzwoche

Warum Kreativagenturen mehr Wert auf Measurement legen sollten

Category : General · No Comments Nov 10th, 2017

Agenturen wissen oft nicht, wie Effizienzmessung richtig funktioniert. Dabei sollten sie viel mehr Wert darauf legen, findet Facebook-Manager und Effie-Juror Will Rolls. …read more

Source: WUV

Coke's new ad celebrates women being able to drive in Saudi Arabia, but not everyone is happy

Category : General · No Comments Nov 6th, 2017
Facebook

A new Coca-Cola ad is making waves across social media.

The ad, which shows a young female driver being taught how to drive by her father, is meant to be a celebration of Saudi Arabia’s recent decision to allow women to drive for the first time.

According to Coca-Cola, the one-minute long ad titled “Change has a taste,” is meant to enable the “economic empowerment of women.”

Some took to social media in celebration …read more

Source: Mashable

Jan Möllendorf: "Die Dmexco ist für uns nicht mehr gesetzt"

Category : General · No Comments Nov 6th, 2017

Dmexco-Kunde Jan Möllendorf zeigt sich über den Rauswurf von Christian Muche und Frank Schneider empört. Er droht mit Rückzug, sollten BVDW und Kölnmesse nicht bald Klarheit über die Zukunft der Messe schaffen. …read more

Source: WUV

Zühlke wechselt nach 15 Jahren CEO aus

Category : General · No Comments Nov 6th, 2017

Zühlke hat einen neuen CEO: Nicolas Durville löst Philipp Sutter ab. Durville arbeitet bereits seit über zehn Jahren für den Schweizer IT-Dienstleister.

…read more

Source: Netzwoche

Reichster Mann der Welt macht Kasse: Bezos verkauft eine Million Aktien - Rätseln über den Zweck

Category : General · No Comments Nov 6th, 2017

…read more

Source: MM Konstkompass

Mr. Facebook Goes to Washington

Category : General · No Comments Nov 6th, 2017

Marketers watching the postmortem of Facebook’s role in last year’s election mess are getting a new appreciation for the social networkand some new worries.

Facebook hasn’t suffered financially since it said Russian front groups used it to sow discord and misinformation around the presidential election. Last week, it both sent its general counsel to testify before critical members of Congress and reported record ad revenue: more than $10 billion in just the third quarter. But advertisers are starting to wonder whether they’re creating a monster.

“What we’re seeing is a rare peek behind the curtain,” says one executive at an agency holding company, speaking on condition of anonymity. “Whether you’re pro-Trump or

Marketers watching the postmortem of Facebook’s role in last year’s election mess are getting a new appreciation for the social networkand some new worries.

Facebook hasn’t suffered financially since it said Russian front groups used it to sow discord and misinformation around the presidential election. Last week, it both sent its general counsel to testify before critical members of Congress and reported record ad revenue: more than $10 billion in just the third quarter. But advertisers are starting to wonder whether they’re creating a monster.

“What we’re seeing is a rare peek behind the curtain,” says one executive at an agency holding …read more

Source: AdAge

Civilization: The Game

Category : General · No Comments Nov 4th, 2017

Most of the Houston Texans took a knee during Sunday's national anthem

Category : General · No Comments Oct 29th, 2017
Facebook

At an NFL owners meeting last week, Houston Texans owner Robert McNair reportedly said of the ongoing national anthem protests by NFL players, “We can’t have the inmates running the prison.” On Sunday, McNair’s team responded.

More than 30 members of the Houston Texans organization knelt or remained seated during the pre-game national anthem. There had been rumblings of a major protest in the run-up to Sunday’s game against the Seattle Seahawks, and — unsurprisingly — it involved taking a knee.

Corona Marketer to Enter the Pot Business

Category : General · No Comments Oct 29th, 2017

Find your buds? The U.S. marketer of Corona, the Mexican beer known for its “Find Your Beach” tagline, is dipping its toe into the marijuana business. Constellation Brands, which also markets wine and spirits brands, has taken a 9.9% stake in a Canadian marijuana company called Canopy Growth Corp., the Wall Street Journal reported Sunday.

A Constellation spokesman confirmed the deal, which is expected to be formally announced on Monday. According to the Journal, Constellation will work with Canopy to create and market cannabis-infused beverages. Constellation will not sell any such pot products in the U.S. unless marijuana is legalized nationally, but it is eyeing the Canadian market, the Journal reported.

Canada is expected to legalize recreational pot next year. In the U.S., recreational marijuana use is legal in eight states and Washington, D.C. A Gallup poll released last week showed 64% of Americans supporting pot legalization, the broadest support Gallup has found in nearly a half-century of polling. For the first time, a majority of Republicans, 51%, back legalization, according to Gallup. Republican Attorney General Jeff Sessions is considered to be hostile to legalization, but he “could find himself out of step with his own party if the current trends continue,” Gallup noted.

Find your buds? The U.S. marketer of Corona, the Mexican beer known for its “Find Your Beach” tagline, is dipping its toe into the marijuana business. Constellation Brands, which also markets wine and spirits brands, has taken a 9.9% stake in a Canadian marijuana company called Canopy Growth Corp., the Wall Street Journal reported Sunday.

A Constellation spokesman confirmed the deal, which is expected to be formally announced on Monday. According to the Journal, Constellation will work with Canopy to create and market cannabis-infused beverages. Constellation will not sell any such pot products in the U.S. unless marijuana is legalized nationally, …read more

Source: AdAge

Deutschland auf Jamaika-Kurs: Die "Schwarze Null" - ein dummes deutsches Glaubensbekenntnis

Category : General · No Comments Oct 29th, 2017

Auf kaum etwas konnten sich die “Jamaika”-Möchtegern-Koalitionäre bislang einigen – außer auf einen ausgeglichenen Staatshaushalt. Das ist absurd. Und gefährlich. …read more

Source: MM Konstkompass

Hotels Combined: Travel is always a good idea, 4

Category : General · No Comments Oct 27th, 2017
Hotels Combined Print Ad - Travel is always a good idea, 4

Woche 43: Ein Sturm zieht auf im Internet der Dinge

Category : General · No Comments Oct 27th, 2017

Bankomaten selbst hacken für nur 5000 US-Dollar, auch Android-Malware kann hybrid sein, und ein böses Kaninchen treibt sein Unwesen. Die Redaktion hat die Neuigkeiten zu Cybercrime und Cybersecurity der Woche zusammengefasst.

…read more

Source: Netzwoche

Ralf Kober: Mein perfektes Wochenende in Wien

Category : General · No Comments Oct 27th, 2017

Im Lebensqualitäts-Ranking von Mercer ist Wien der Dauersieger. Ralf Kober von Springer & Jacoby Österreich wundert das nicht. Hier beschreibt er sein perfektes Wochenende in der Stadt. …read more

Source: WUV

Air-Berlin-Bevollmächtigter verteidigt Winkelmann-Gehalt: "Diese Diskussion ist an Heuchelei nicht zu überbieten"

Category : General · No Comments Oct 22nd, 2017

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Source: MM Konstkompass

Trump congratulated himself for something he hadn't done, so the White House had to make it true

Category : General · No Comments Oct 22nd, 2017
Facebook

Several Americans received something unexpected from the White House this week: a rush-delivered condolence letter from President Donald Trump written to the loved ones of people who died in military service.

After a week of controversy that pivoted around whether Trump — as he claimed — actually did personally contact every bereaved family, The Atlantic confirmed that some received expedited condolence letters in the days after the president’s remarks.

While Timothy Eckels Sr. had heard from …read more

Source: Mashable

Broadcast TV Report Card: NFL, 'This Is Us,' 'The Good Doctor' Are Out-Kicking the Coverage

Category : General · No Comments Oct 20th, 2017

Given the lift “This Is Us” last season saw in the currency data, advertisers such as T.J. Maxx, Universal Pictures and Chevrolet that have been big backers of the show are likely to get even more bang for their marketing buck. Assuming that a week of time-shifted viewing will add another seven-tenths of a ratings point to the “This Is Us” live-same average, the show is currently averaging north of 5 million members of the target demo in the C7 currency. That brings the average cost of reaching 1,000 people in the 18-to-49 set to $78.46, down from the $95.62 CPM that would be the price of admission to reach the live-same-day viewers.

As “This Is Us” continues to be the talk of both Madison Avenue and the office water cooler, it is by no means the only drama to draw a crowd thus far in the young season. ABC appears to have solved one of its trickier time slot dilemmas with “The Good Doctor,” which is currently drawing a demo that is two-and-a-half times the size of that which tuned in for last season’s Monday 10 p.m. occupant “Conviction.” Through its first four episodes, “The Good Doctor” is averaging a 2.1 in the demo, or around 2.71 million adults 18 to 49. By comparison, the first four hours of “Conviction” eked out a meager 0.8 rating, good for around 1 million members of the sub-50 crowd.

With an average unit cost of $125,678 per 30-second spot, “The Good Doctor” is also a hell of a bargain, as that translates to a $46.42 CPM. (Naturally, the rates buyers are paying in the scatter market are considerably higher than the prices negotiated during the summer upfront bazaar.)

Given the lift “This Is Us” last season saw in the currency data, advertisers such as T.J. Maxx, Universal Pictures and Chevrolet that have been big backers of the show are likely to get even more bang for their marketing buck. Assuming that a week of time-shifted viewing will add another seven-tenths of a ratings point to the “This Is Us” live-same average, the show is currently averaging north of 5 million members of the target demo in the C7 currency. That brings the average cost of reaching 1,000 people in the 18-to-49 set to $78.46, down from the $95.62 …read more

Source: AdAge

Tinka Lottery: Sausage Sandwich

Category : General · No Comments Oct 20th, 2017

To communicate Tinka’s jackpot of the week, we decided to show to the people their possibly millionaire lifestyle.

Streit im Cryptovalley um das Start-up Tezos

Category : General · No Comments Oct 20th, 2017

Ein Streit in der Firmenleitung überschattet das Krypto-Start-up Tezos. Gründerpaar und Stiftungspräsident werfen sich gegenseitig Fehlverhalten vor. Was mit dem Startkapital von 232 Millionen US-Dollar passiert, ist ungewiss.

…read more

Source: Netzwoche

Sexismus-Affäre: Wie WPP einen Skandal-CEO versorgt

Category : General · No Comments Oct 20th, 2017

Nach schweren Sexismus-Vorwürfen musste Gustavo Martinez als JWT-CEO zurücktreten. Während der Prozess in New York noch läuft, bezahlt WPP den Manager weiter. Nur die Boni sind weggefallen. …read more

Source: WUV

Sophie Turner and Joe Jonas are officially engaged

Category : General · No Comments Oct 15th, 2017
Facebook

Games of Thrones star Sophie Turner and musician Joe Jonas are officially engaged.

“I said yes,” the 21-year-old actor posted on Instagram on Sunday, along with an image of the two holding hands with a GIANT rock on her finger. (It’s unclear if Jonas’ hand was being held down by the weight of the stone or with love.)

I said yes.

A post shared by Sophie Turner (@sophiet) on Oct 15, 2017 at 10:39am PDT

The DNCE …read more

Source: Mashable

Landtagswahl - Weil sieht "klaren Regierungsauftrag": SPD triumphiert in Niedersachsen

Category : General · No Comments Oct 15th, 2017

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Source: MM Konstkompass

Inside TV's Power Play to Target Audiences

Category : General · No Comments Oct 15th, 2017

Rival TV titans including A&E, CBS and Turner are considering banding together for a project, dramatically code-named Thor, to prove to marketers their commercials worked no matter where they ran on air. One goal is to break a stalemate that’s delaying TV’s crucial move into precision marketing.

It’s been about four years since TV networks set their sights on revamping commercials to compete better against digital by letting brands target audiences with more specific criteria than the traditional age and gender. This spring, several networks made some bold statements and took some big swings in the name of advancing audience buying on TV. But a power stuggle is holding back progress: TV networks are eager to sell targeted audiences, which allow them to raise prices on inventory, while buyers don’t want to pay more or risk their place at the table.

“We are the agents of our clients, not the networks, and we have to make sure we are not giving clients’ info away to them,” says Catherine Sullivan, president of U.S. investment at Omnicom Media Group.

Rival TV titans including A&E, CBS and Turner are considering banding together for a project, dramatically code-named Thor, to prove to marketers their commercials worked no matter where they ran on air. One goal is to break a stalemate that’s delaying TV’s crucial move into precision marketing.

It’s been about four years since TV networks set their sights on revamping commercials to compete better against digital by letting brands target audiences with more specific criteria than the traditional age and gender. This spring, several networks made some bold statements and took some big swings in the name of advancing audience buying …read more

Source: AdAge