Blog
Wunderman: Webseite der Suva-Sicherheitscharta neu konzipiert
Seite kann mit nur einem Finger bedient werden. …read more
Source: Persoenlich
So fern und doch so nah
Das Taptap-Armband soll Paare aus weiter Entfernung miteinander verbinden. Dazu werden die Berührungen via App über das Internet übertragen. Finanziert wird das Armband von Woodenshark über Kickstarter. …read more
Source: Netzwoche
What Five Schools Are Doing to Get Higher Ed Students in Classrooms
Peru’s University of Engineering and Technology
To showcase the smarts of those educated at Peru’s University of Engineering and Technology, the school tapped its students and MayoPublicidad DraftFCB to create a billboard that produced water out of air, literally, for a community lacking a decent H20 supply. The contraption pulled H20 from the atmospheric humidity to create potable water for the town’s citizens.
Singapore University of Technology
Peru’s University of Engineering and Technology
To showcase the smarts of those educated at Peru’s University of Engineering and Technology, the school tapped its students and MayoPublicidad DraftFCB to create a billboard that produced water out of air, literally, for a community lacking a decent H20 supply. The contraption pulled H20 from the atmospheric humidity to create potable water for the town’s citizens.
Singapore University of Technology
Source: AdAge
Publicis Communications Schweiz AG für Jura mit Roger #Federer http://www.werbew...
Source: Werbewoche FB
Renault Kangoo: 3 Men
The work of 3 men.
Should be done by 3 men.
Advertising Agency: Publicis Conseil, Paris, France
Chief Creative Officer: Olivier Altmann
Creative Directors: Herv Riffault, Martin Darfeuille
Copywriter: Alexandre Hildebrand
Photographer: Jean-Yves Lemoigne
Account managers: Stphane Gaillard, Boris Langlois, Caroline Su, Adeline Blanc, Barbara Borderie
Advertiser Supervisors: Isabelle Fossecave, Olivier Bourquin, Hortense Isnard
Art Director Assistant: Antoine Dezes-Richard
Art Buyers: Jean-Luc Chirio, Flore Silberfeld
Print Production: Prodigious, ToolBoxProd
Source: Ads Of The World
Grobe Sicherheitslücke in D-Link-Routern
Eine Sicherheitslücke in einigen Routern von D-Link macht diese offen wie ein Scheunentor. Aufgedeckt hat sie Craig Heffner vom IT-Sicherheitsanbieter Tactical Network Solutions. …read more
Source: Netzwoche
HTC One Max Is Official: Fingerprint Scanner, 5.9-Inch Screen
HTC has announced the HTC One Max, a 5.9-inch phablet sporting a similar aluminum appearance to the company’s flasghip smartphone, the HTC One
Originally rumored to be launched at IFA Berlin, the One Max comes to us about a month later, and with a couple of surprises
One of them is the fingerprint scanner, located on the back of the phone, and the other is a removable back cover, which lets you expand the memory storage with microSD cards up to 64GB in capacity
Oreo's Digital Shop: Real-Time Marketing Takes a Lot More Than One Tweet
Bryan Weiner
Since the Super Bowl, real-time marketing has endured a celebrity news cycle of sorts, with pundits building it up to hero status and then just as swiftly tearing it down. As Oreo’s digital agency since 2010, we’ve seen our “dunk in the dark” tweet held up as everything from the watershed moment that legitimized real-time marketing to the thing that triggered a deluge that is ruining social media.
Bryan Weiner
Since the Super Bowl, real-time marketing has endured a celebrity news cycle of sorts, with pundits building it up to hero status and then just as swiftly tearing it down. As Oreo’s digital agency since 2010, we’ve seen our “dunk in the dark” tweet held up as everything from the watershed moment that legitimized real-time marketing to the thing that triggered a deluge that is ruining social media.
Source: AdAge
Thomas Gottschalk : Showmaster bekommt weitere Sendung bei RTL
RTL setzt weiter auf Thomas Gottschalk: Ab Februar kommenden Jahres soll der Showmaster laut ”Bild” eine eigene Sendung bei RTL bekommen. Bei ”Gottschalks großes Klassentreffen” sollen dem ”Bild”-Bericht zufolge jeweils zwei Prominente mit ehemaligen Schulkameraden gegeneinander antreten und sich in Schulfächern wie Mathe oder Sport messen.
Source: Horizont
14 Grand Prix beim Golden Drum 2013
McCann Erickson wird als Agenturgruppe des Jahres ausgezeichnet. Außerdem wurden am 11. Oktober in Portorož die Preise in den klassischen Werbedisziplinen vergeben. 14 Kampagnen waren den Grand Prix wert, 30 bekamen Gold.
Source: WUV
Agentur am Flughafen: Das SRF in Erinnerung gerufen
publisuisse fordert mit Directmailing auf, mit ihr Onair zu gehen. …read more
Source: Persoenlich
Thai Health Promotion Foundation (Road Safety): Skateboard
Land safe. Always wear a helmet.
Advertising Agency: Y&R, Bangkok, Thailand
Chief Creative Officer: Trong Tantivejakul
Creative Director: Jirasak Tungkanopas
Art Directors: Ukrit Karnsomwan, Thirayu Taninpong
Copywriter: Thirayu Taninpong
Illustrator: Remix Studio Bangkok
Photographer: Anuchai Secharunputong
Producer: Amornmarn Rattanarakpinyo
Print Producer: Tanabodee Nelabusabanon
Business Director: Preyanant Athikomvoradilok
Director Of Social Marketing Support Unit: Supatnuj Sorndamrih
Published: March 2013
Source: Ads Of The World
franz&rené für die Freiburger Messe http://www.werbewoche.ch/franz-rene-freiburg...
Source: Werbewoche FB
10 Extraordinary Tilt-Shift Photos
Tilt-shift is one of those fantastic photographic effects that makes you look twice, especially when it’s used effectively to create “fake miniature” scenes
We found 10 excellent examples of tilt-shift images from talented photographers around the world. Interestingly, the pics that caught our eye have all used tilt-shift in different ways, whether it’s through the use of a special lens, applying an app or digitally creating the effect in post-processing
See also: 10 Terrific Tilt-Shift iPhone Photos
If you’re feeling inspired by our gallery, then you can easily make your own tilt-shift …read more
Source: Mashable
Leo Burnett Schweiz: Briefkästen der Mediaplaner werden zur Zeitungsbox
Guerilla-Aktion für den Verband Schweizer Gratiszeitungen. …read more
Source: Persoenlich
Xbox One's Data Treasure Trove Could Reshape Marketing
Forty-nine days from an Xbox One rollout that could make or break one of Microsoft’s most successful brands, the key marketing executive behind the launch outlined how it also could reshape marketing in a speech to the Association of National Advertisers Masters of Marketing Conference in Phoenix Oct. 5.
Forty-nine days from an Xbox One rollout that could make or break one of Microsoft’s most successful brands, the key marketing executive behind the launch outlined how it also could reshape marketing in a speech to the Association of National Advertisers Masters of Marketing Conference in Phoenix Oct. 5.
Source: AdAge
Intel: Look Inside - Jack Andraka
Advertising Agency: Venables Bell & Partners, USA
Executive creative directors: Paul Venables, Will McGinness
Creative director: Tom Scharpf
Associate creative director: Eric Boyd
Art director: Ezra Paulekas
Copywriter: Rob Calabro
Director of integrated production: Craig Allen
Agency producer: Emily Moore
Production company: Farm League
Director: Britton Caillouette
Director of photography: Devin Whetstone
Executive producers: Tim Lynch, Tieneke Pavesic
Producer: David Burden<br …read more
Source: Ads Of The World
Nach ”Hump Day”-Erfolg: Geico-Kamel mischt Kino auf
Das Geico-Kamel ist zurück! Und es hat einen neuen Lieblingstag: Den Kino-Tag. In dem neuesten Spot nervt das lautstarke Kamel mit dem Aufmerksamkeitsdefizit diesmal die Zuschauer in einem voll besetzten Kinosaal – und offenbart eine Schwäche für Popcorn. HORIZONT.NET zeigt den Clip.
Source: Horizont
Studenten entwickeln für Samsung
Studenten der Zürcher Hochschule der Künste haben in Zusammenarbeit mit Samsung Schweiz Games für S Pen Devices entwickelt. Die Spiele sind gratis im Samsung App Store erhältlich. …read more
Source: Netzwoche
Armando Testa kreiert für Stefanel globalen Auftritt
Für den Neukunden Stefanel legt die italienische Agentur Armando Testa unter dem Motto “Feel More” eine umfangreiche Kampagne auf.
Source: WUV
Ruf Lanz für Michèle Rotens Mutter-Buch aus dem Echtzeit Verlag; gestaltet von K...
Ruf Lanz für Michèle Rotens Mutter-Buch aus dem Echtzeit Verlag; gestaltet von Kleinkindern. Mehr Sujets hier: …read more
Source: Werbewoche FB
Best Global Brands: Apple rockt das Interbrand-Ranking
Es ist das Ende einer Ära der Best Global Brands: Nach 13 Jahren muss Coca-Cola erstmals im renommierten Markenranking von Interbrand Platz 1 räumen. Wertvollste Marke 2013 ist Apple mit einem Wert von 98,3 Milliarden US-Dollar, vor Google und Coca-Cola. Seit der ersten Erhebnung hat Apple seinen Markenwert somit um knapp das 15fache erhöht. Das hat Horizont.net vorab erfahren.
Source: Horizont
Spreadfilms bringt Handy-Reparaturdienst ins Fernsehen
Die Filmproduktion Spreadfilms hat eine TV-Kampagne für den Handy-Reparaturdienst iPoint Store entwickelt. In dem Spot, der auf bis zu fünf Sendern der RTL- und ProSiebenSat.1-Gruppe laufen wird, setzen die Kreativen auf animierte Figuren. W&V Online zeigt den Spot vorab.
Source: WUV
Vending Machine Uses Cloud Technology to Personalize Your Purchases
The days of struggling to insert a crinkled dollar bill into a vending machine and watching your precious bag of Cheetos get stuck on the way down may be over, thanks to smarter high-tech vending technology developed bySAP Hana.
The new solution allows consumers to scan a smartphone on a vending-machine sensor, which will activate a touchscreen interface with purchase options. If the consumer has the SAP Hana app installed on his or her smartphone, the cloud menu can recognize the user and will eventually build a user profile …read more
Source: Mashable
Tesco Mobile: The call
Do you take situations at face value? Or are you naturally suspicious? Watch what happens to 5 of our competition winners and their friends and then make up your mind.
Advertising Agency: Jam, UK
Executive Creative Director: Wayne Deakin
Creative Director: Chris De Abreu
Creatives: James Fernandes, James Greening, Ben Da Costa
Community Manager: Katie Wilkinson
Head of Planning: Iain Matthews
Planner: Jack Swain
Production company: Andsome Films<br …read more
Source: Ads Of The World
Century 21 Puts Walter White's House on Craigslist
After five gripping seasons, “Breaking Bad”, the award-winning drama from Vince Gilligan, is coming to a close.
At a time when TV events capable of attracting millions of viewers in real-time are few and far between, the AMC show’s finale presents a rare opportunity for advertisers to capture eyeballs. Last weekend’s episode drew 6.6 million watchers, the most in the show’s history, and as Ad Age reported this week, advertisers paid up to $400,000 for a 30-second commercial for the final episode.
But one brand opted to get in on the buzz around the show without a big broadcast media buy. Just hours before the finale’s start on Sunday, real estate marketer Century 21 took to the web with a clever digital stunt: placing a phony ad on Craiglist for the New Mexico home of the main character, Walter White. The three-bedroom ranch style house is listed as an “Albuquerque Palace Waiting for You” at a price tag of $150,000. Die-hard fans of “Breaking Bad” will appreciate the insider references in the post and the fact that the number listed on the ad actually works.
After five gripping seasons, “Breaking Bad”, the award-winning drama from Vince Gilligan, is coming to a close.
At a time when TV events capable of attracting millions of viewers in real-time are few and far between, the AMC show’s finale presents a rare opportunity for advertisers to capture eyeballs. Last weekend’s episode drew 6.6 million watchers, the most in the show’s history, and as Ad Age reported this week, advertisers paid up to $400,000 for a 30-second commercial for the final episode.
But one brand opted to get in on the buzz around the show without a big broadcast media buy. Just …read more
Source: AdAge
Werbeverbot für Kleinkredite: Caritas kritisiert Selbstregulierung der Branche
Überschuldung lasse sich nur mit gesetzlichen Regelungen verhindern. …read more
Source: Persoenlich
Internetbetrüger ködern Migros-Kunden
Seit vergangener Nacht sind Phishing-Emails, die ein vermeintliches Angebot der Migros beinhalten, im Umlauf. Der Absender shopping@migros.ch lockt Kunden mit einem Geldgutschein im Wert von 600 CHF bei einer Bezahlung von 150 CHF. …read more
Source: Netzwoche
Die Werbewoche 16/2013 - morgen in Ihrem Briefkasten.
Die Werbewoche 16/2013 – morgen in Ihrem Briefkasten.
Source: Werbewoche FB
Dmexco 2013: Pilot bildet den Social Buzz der Digitalmesse ab
Mit ihrem ”Social Hub” bildeten die Hamburger Agentur Pilot und das Monitoring-Unternehmen Buzzrank die relevantesten Links und viralsten Tweets sowie die schönsten Instagram-Fotos bzw. -Check-Ins von der Dmexco ab. Nun haben die beiden Unternehmen sozusagen die Quintessenz aus dem Social-Media-Experiment gezogen und eine Infografik mit den interessantesten Insights exklusiv für HORIZONT.NET erstellt.
Source: Horizont
JvM/Limmat: Der Winter als bedrohliche Schneekreatur
Banner, Plakate, TV-Spot und Beilagen für Mercedes-Benz. …read more
Source: Persoenlich
Angst vor dem Apple-Sensor
Datenschützer befürchten Missbrauch mit Apples Fingerabdruck-Sensor im neuen iPhone 5S. Sie raten zur Datensparsamkeit. …read more
Source: Netzwoche
Job Hunting? 260+ Openings at NBCUniversal, About.com and More
Whether you’re unemployed, underemployed or just looking for something a bit more interesting, the Mashable Job Board is full of listings to take your career to the next level.
Since 2005 Mashable has been committed to bringing the top digital, social and tech news and resources to our readers. Over time, we’ve built a readership of 25 million people who are well versed in digital trends, social media and all the hottest technologies
So when the world’s best companies are looking to fill open positions, they post them on the <a target=_blank …read more
Source: Mashable
Mango Time: Close-up
Mango Time by Margaret Berger
Advertising Agency: Feras, Oslo, Norway
Creative Director / Copywriter / Photographer: Joon Brandt
Art Director: Rolf Jensen
Illustrator: Good Evning
Campaign Manager: Beate Hurum Berg
Published: 2013
Source: Ads Of The World
Bundesverwaltungsgericht: Werbung für deutsche Schnaps-Aktionen verboten
Schweizer Alkoholgesetz gilt für Händler auf der anderen Seite der Grenze. …read more
Source: Persoenlich
Lead Awards 2013: ”Vice” und ”Die Zeit” holen sich Kreativpreise
”Vice” und ”Die Zeit” haben bei den Lead Awards, die am Freitagabend zum 21. Mal in Hamburg verliehen wurden, abgeräumt. Während die Wochenzeitung insgesamt neun Mal ausgezeichnet wurde, holte sich das Szeneheft, das seit 2005 in Deutschland erscheint, den Titel Lead Magazin des Jahres und Gold für den Beitrag ”The Syria Issue”.
Source: Horizont
AAF Sounds Alarm About Advertising's Tax Deductibility
The tax man comes in April for most people but some worry he may be returning this fall for the advertising industry.
Clark Rector, exec VP for the American Advertising Federation, is among industry lobbyists who worry the expensing of advertising costs will be targeted in a tax code overhaul underway in Congress — even if that Congress hasn’t proven itself capable of passing much legislation.
In a blast email this week, he urged advertising executives to contact the 39 Republicans and Democrats on the House Ways and Means Committee and tell them to keep their hands off the ability of …read more
Source: AdAge
♥-lichen Dank an Media Focus für diese feine Kalorienbombe... :-)
♥-lichen Dank an Media Focus für diese feine Kalorienbombe… 🙂
Source: Werbewoche FB
Hamburger Jugendschutz nutzt Gewinnermotive der Young Lions
Erfolg für Young Lions: Seit Freitag, 13. September, sind die Gewinnerarbeiten, die in diesem Jahr im Rahmen des nationalen Young Lions Vorwettbewerbs entstanden sind, als offizielle Motive der neuen Hamburger Jugendschutzkampagne zu sehen.
Source: WUV
Nissan Juke: City of Stormtroopers
Advertising Agency: TBWAHAKUHODO, Japan
Executive Creative Director: Miki Matsui
Creative Director: Takahiro Hosoda
Art Director: Gen Ishii
Planner: Yuta Okuyama
Copywriter: Nobuhiro Arai
Agency Producers: Miki Kuretani, Hirotaka Fukatsu
Director: Scott Lyon
Producer: Zeno Campbell
Production: Neandertal, BIRDMAN, Pyramid Film, Pyramid Film Quadra, OUTSIDER
Source: Ads Of The World
Viral Video Recap: Must-Watch Memes of the Week
The Internet once again proved that too much of a good thing can, in fact, be badTwerking seemed like a harmless dance move — until people started catching on fire.
What else is featured in this week’s viral video recap? In anticipation of Apple‘s upcoming iPhone event, a parody of the rumored iPhone 5S made the rounds online. Also included for your enjoyment: an adorable compilation of kittens on slides, and an impostor professor tricking students in the ultimate college prank. Check out the video, above, …read more
Source: Mashable
Founder of Minneapolis-based Olson Dies at Age 56
John Olson, the founder of Minneapolis-based agency Olson, passed away following a yearlong battle with cancer. He was 56.
Mr. Olson opened the doors of his namesake agency in 1992. At the time, he expressed the view that that traditional advertising and marketing agencies were not adequately recognizing, connecting and empowering the communities that buy and promote their clients’ products and brands.
Since that time, the shop — which has its headquarters in the renovated Ford Center, built in 1913 as an assembly plant — has built out its expertise in public relations, loyalty marketing and social media. It’s also grown …read more
Source: AdAge
”Neon”: App, E-Mag und neuer Look zum Zehnjährigen
Zum zehnjährigen Heftjubiläum gönnt Gruner + Jahr seinem Monatsmagazin ”Neon” einen neuen Look sowie eine iPad-App samt E-Magazine. Dieses ist quasi eine digitale ”Neon”-Ausgabe, die das gedruckte Heft um multimediale Inhalte wie Videos, Musik und Bildergalerien ergänzt. Sowohl bei der App als auch beim E-Magazine setzt ”Neon” auf interaktive Elemente.
Source: Horizont
Ruf Lanz bewirbt zwei Bücher von Michèle Roten - mit einem Sujet. http://www.wer...
Ruf Lanz bewirbt zwei Bücher von Michèle Roten – mit einem Sujet. …read more
Source: Werbewoche FB
Ohne Pitch-Einladung: Agentur bewirbt sich um Ergo-Etat
Eine Agentur aus Heidelberg wäre gern zum Ergo-Pitch eingeladen worden. Statt sich über die Nicht-Berücksichtigung zu ärgern, stellt Pro Event ihre Ideen für Ergo nun einfach öffentlich ins Internet.
Source: WUV
Studio für visuelle Kommunikation: Nachhaltig und flexibel
Responsive Website für qiip entwickelt. …read more
Source: Persoenlich
Expansion nagt am Gewinn von Crealogix
Crealogix macht weniger Gewinn als im Vorjahr – unter anderem wegen der Expansion nach Deutschland mit dem neuen Standort München. …read more
Source: Netzwoche
walder, werber: Müller-Steinag überzeugt
Gewinnt Mandat um Neuauftritt. …read more
FundingDream Aims to Reinvigorate Crowdfunding in China
Can a crowdfunding site succeed in China? If a new company can get the attention of a small percent of China’s more than 1.4 billion people, the impact could be huge, and the revenue even bigger.
Still in private beta and launching in early December, FundingDream is an all-or-nothing setup resembling the Kickstarter model. Campaigns are fundedand contributors chargedonly if they meet monetary goals
FundingDream will focus on socially conscious projects, businesses and charities, applying …read more
What Twitter's Trendrr Buy Means for Social TV
The big news in social media this week was Twitter’s purchase of Trendrr. This is great for Twitter, which acquires great technology just in time for TV’s new season. It is also, I would assume, great for Trendrr. (Congrats, guys!) But for the TV networks, producers, brands and agencies that are all still trying to figure out this thing that is “social TV,” it risks becoming a step backward.
Twitter, just for the record, is awesome. It is a wonderful platform for marketing, listening and sharing, especially with text. The immediacy of the 140 characters, the ability to see and search trends through hashtags, and the personal involvement of many celebrities with their own accounts makes Twitter perfect for real-time reactions around TV.
But as great as Twitter is, it is only one of the platforms that comprise social TV.
The big news in social media this week was Twitter’s purchase of Trendrr. This is great for Twitter, which acquires great technology just in time for TV’s new season. It is also, I would assume, great for Trendrr. (Congrats, guys!) But for the TV networks, producers, brands and agencies that are all still trying to figure out this thing that is “social TV,” it risks becoming a step backward.
Twitter, just for the record, is awesome. It is a wonderful platform for marketing, listening and sharing, especially with text. The immediacy of the 140 characters, the ability to see and search …read more
Source: AdAge
Recent Comments