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Jetzt ganz offiziell: Ulrich Klenke wird neuer Ogilvy-CEO
Ulrich Klenke, Leiter Konzernmarketing bei der Deutschen Bahn, wird im April 2015 seinen CEO-Posten bei der Ogilvy-Gruppe in Deutschland antreten. Das hat die Agentur jetzt offiziell bestätigt.
Source: WUV
Media Guy Bids Farewell to Beloved 'Stephen Colbert'
I can’t quite imagine living without “Stephen Colbert.”
Yes, we’ll still have Stephen Colbert — the actual human being who has been playing a blowhard pundit on Comedy Central’s “The Colbert Report” for 10 seasons (and before that on “The Daily Show With Jon Stewart”) — when he takes over for David Letterman on CBS’s “Late Show” sometime in 2015 (date TBD). But with the series finale of “The Colbert Report” on Dec. 18, we’re losing Stephen Colbert’s trademark “Stephen Colbert” character.
This makes my heart and my head hurt.
I can’t quite imagine living without “Stephen Colbert.”
Yes, we’ll still have Stephen Colbert — the actual human being who has been playing a blowhard pundit on Comedy Central’s “The Colbert Report” for 10 seasons (and before that on “The Daily Show With Jon Stewart”) — when he takes over for David Letterman on CBS’s “Late Show” sometime in 2015 (date TBD). But with the series finale of “The Colbert Report” on Dec. 18, we’re losing Stephen Colbert’s trademark “Stephen Colbert” character.
This makes my heart and my head hurt.
Source: AdAge
Jung von Matt/Limmat: Entspannter Weihnachtsgeschenke kaufen
Megaposter für ricardoshops.ch an der Zürcher Bahnhofstrasse. …read more
Source: Persoenlich
Fundación Adoptar: Cage, 2
In Argentina more dogs are adopted than 6 years old children .
Advertising School: Brother Ad School, Buenos Aires, Argentina
Art Directors / Copywriters: Carla Navascues Sebastian Damore, Fernando Siri
Photographer: Celeste Martearena Godoy
Additional credits: Murilo Viviurka Marcondes
Published: December 2014
Source: Ads Of The World
Stunning photos of 18-year-old Brigitte Bardot dancing on a roof
Brigitte Bardot was 18 years old when these pictures were taken in 1952. She had excelled in dance as a child and won a place at the Conservatoire de Paris, where she was trained in classical French ballet. Her classmates christened her “Bichette,” or “Little Doe.”
Her modeling career began in 1947. By 1952 she had already graced the cover of ELLE magazine. That year was pivotal for Bardot. It saw her cinema acting debut as well as her wedding to director Roger Vadim, whom she met while babysitting. She would …read more
Source: Mashable
Ausbildung: Werbung und PR machen gemeinsame Sache
Lehrgänge Kommunikationsleiter/in und PR- Berater/in im neuen Kleid. …read more
Source: Persoenlich
Colombo Shirt Store: Flying collection for Black Friday
Advertising Agency: Publicis Salles Chemistri, Sao Paulo, Brazil
Creative Directors: Luis Felipe Figueiredo, Antonio Correa
Art Directors: Germano Webber, Marcelo Ferreira
Copywriter: Cadu Vigilia
Production Company: Miolos Fritos
Graphic Company: Wender Assis
Published: November 2014
Source: Ads Of The World
Bund will Misserfolge von grossen ICT-Projekten künftig verhindern
Das Institut für Wirtschaftsinformatik der Universität St. Gallen hat in einer Analyse ICT-Grossprojekte der Bundesverwaltung analysiert. In einem Bericht schlägt das Institut 14 Verbesserungsmassnahmen vor. …read more
Source: Netzwoche
Carriers Use Black Friday Weekend to Up the Retail Ante
Walk into one of the new Verizon Wireless stores, in Chicago or Houston, and you may find it hard to spot the phones. They’re buried in the back. At the front, the store stocks rows of accessories and digital gizmos: smartphone cases, headphones, fitness-trackers, smart-watches and connected devices for the home. It even sells drones.
The nation’s largest wireless carrier has opened two central city “destination stores” — and a third, smaller outlet in Seattle — this month as it prepares for an assertive holiday sales push. Verizon, like its rivals, is promoting deals on smartphones.
But a big focus …read more
Source: AdAge
"Umparken im Kopf": Scholz & Friends holt Neptun-Award
Mit ihrer Opel-Kampagne “Umparken im Kopf” war die Agentur Scholz & Friends beim Hamburger Neptun-Award gleich doppelt erfolgreich.
Source: WUV
Spinas Civil Voices für das Schweizerische Arbeiterhilfswerk SAH http://bit.ly/1...
Spinas Civil Voices für das Schweizerische Arbeiterhilfswerk SAH
…read more
Source: Werbewoche FB
15 delightful photos of the Supreme Cat Show on Instagram
For one blissful day a year, serious cat lovers across Europe gather at the Supreme Cat Show to pay tribute to the most beautiful cats on the continent
The competition, which took place Saturday in Birmingham, England, is produced by the Governing Council of the Cat Fancy
For more than 30 years, thousands of beautiful cats have competed for top titles in categories organized by breed, and for the coveted top prize of “Supreme Exhibit.” This …read more
Source: Mashable
Wirz: Gemeinsam feiern, gemeinsam spenden
Es ist eine der grössten Weihnachtskampagne der letzten Jahre: In Kooperation mit vier Schweizer Hilfswerken lancierte der Grossverteiler am Wochenende eine Spendenaktion für bedürftige Menschen in der Schweiz. Das Ziel: Denen helfen, denen es an Weihnachten nicht so gut geht. Dafür hat die Migros in Zusammenarbeit mit der Werbeagentur Wirz statt klassischer Werbespots einen Charity-Song mit 23 Schweizer Künstlern realisiert. …read more
Source: Persoenlich
Watch Mike Nichols' Vintage Beer Ads
Hollywood icon Mike Nichols died this week at the age of 83. A prodigious director and performer, Mr. Nichols directed roughly two dozen movies, including “The Graduate,” “Catch-22” and “The Birdcage.” Along the way, he won an Oscar, four Emmys, nine Tonys and a Grammy award.
What’s lesser known is that early in his career when Mr. Nichols was part of a comedy duo with Elaine May, they appeared in a series of animated TV commercials for the now-defunct Jax beer.
“It was the most fun doing commercials, I think, for us both,” Ms. May told Vanity Fair.
Hollywood icon Mike Nichols died this week at the age of 83. A prodigious director and performer, Mr. Nichols directed roughly two dozen movies, including “The Graduate,” “Catch-22” and “The Birdcage.” Along the way, he won an Oscar, four Emmys, nine Tonys and a Grammy award.
What’s lesser known is that early in his career when Mr. Nichols was part of a comedy duo with Elaine May, they appeared in a series of animated TV commercials for the now-defunct Jax beer.
“It was the most fun doing commercials, I think, for us both,” Ms. May told Vanity Fair.
Source: AdAge
Alter Gorilla in neuem Kleid
Gorilla-Glas soll Displays vor Beschädigungen bewahren, wenn diese runter fallen. Die vierte Generation soll dem Display laut Hersteller eine Überlebenschance von 80 Prozent geben. …read more
Source: Netzwoche
Cannes: Heineken ist "Creative Marketer of the Year"
Der niederländische Brauereikonzern Heineken ist von den Organisatoren des Cannes-Werbefestivals zum “Creative Marketer of the Year” gekürt worden.
Source: WUV
Nochmals sechs Epica Awards für Schweizer Agenturen am letzten Tag.
Nochmals sechs
Epica: Sechs weitere Awards für die Schweiz | werbewoche
www.werbewoche.ch
FCB Zürich sichert sich gleich drei bronzene Auszeichnungen und bringt nun insgesamt vier Epica-Awards aus… …read more
Source: Werbewoche FB
Kartell: 15 years of transparency
Advertising Agency: abstr^ct:groove, Milan, Italy
Creative Director: Luigi Pane
Directors: Claudio Capellini, Fabrizio Fichera, Alice Gatti
Director of photography: Diego Indraccolo
Executive producer: Giada Risso
Production manager: Mauro Mastronicola
Production coordinator: Alessandro Salerno
Art department …read more
Source: Ads Of The World
Nigerian army says it has regained Chibok, where schoolgirls were kidnapped
MAIDUGURI, Nigeria — The Nigerian army has regained control of Chibok, the northeastern town where more than 200 schoolgirls were kidnapped by Islamic extremists more than six months ago, army officials said
The army wrested back control of Chibok from the Islamic militants of Boko Haram on Saturday, Nigerian army spokesman Brigadier General Olajide Olaleye told the Associated Press.
“Chibok is firmly in the hands of the Nigerian army.” Olaleye said. “Chibok is free. Secured.”
He encouraged Chibok residents to return to their …read more
Source: Mashable
2015 D&AD Awards: Wish you were here?
Design / Animation: Lobo, Brazil
Creative Directors: Mateus de Paula Santos, Loic François Marie Dubois
Executive Producer: Loic François Marie Dubois
Producers: Aron Aguiar, Eve Weigel, Amanda Queiroz Telles
Press Release: Roger Marmo
Motion Design: Fabiano Broki, Felipe Frazão, …read more
Source: Ads Of The World
Heimat: Den Weihnachtsmann als Verkäufer engagiert
TV-Spots zeigen aussergewöhnliche Beratungssituation im Swisscom-Shop. …read more
Source: Persoenlich
Facebook Cuts Brands' Reach Once Again
Facebook is becoming even more pay-to-play for brands.
Facebook announced Friday afternoon that it would begin curtailing the reach of brands’ unpaid, or organic, posts that the social network’s algorithms consider “overly promotional.”
The change will not apply to all of a brands’ posts, just the less creative ones that fit certain criteria, like pushing people to buy a product, install an app or enter a contest or sweepstakes. Also under fire: posts that are just repurposed ads.
Facebook is becoming even more pay-to-play for brands.
Facebook announced Friday afternoon that it would begin curtailing the reach of brands’ unpaid, or organic, posts that the social network’s algorithms consider “overly promotional.”
The change will not apply to all of a brands’ posts, just the less creative ones that fit certain criteria, like pushing people to buy a product, install an app or enter a contest or sweepstakes. Also under fire: posts that are just repurposed ads.
Source: AdAge
Personalisierte Landing Pages für KMU
Kleinere und mittlere Unternehmen können mit einer neuen Lösung ihre eigene Landing Page nach dem “Do-it-yourself”-Prinzip erstellen. Diese eignet sich beispielsweise für kleinere oder grössere Online-Shops. …read more
Source: Netzwoche
Bühne frei für die Lölis... http://www.werbewoche.ch/hier-kommen-die-loelis Medi...
Bühne frei für die Lölis…
…read more
Source: Werbewoche FB
Sächsische Bekenner: Promis werben für die "Freie Presse"
Die “Freie Presse” aus Chemnitz wirbt mit Prominenten um die Gunst der Leser. Das Erkennungszeichen: Druckerschwärze.
Source: WUV
Wertvolle Skulptur: Hedgefonds-Milliardär kauft Giacometti für 101 Millionen Dollar
Die Skulptur “Le Chariot” des Schweizers Alberto Giacometti erzielte vergangene Woche in New York einen beinahe Rekordpreis von 101 Millionen Dollar. Jetzt wurde enthüllt, wer die Plastik gekauft hat. …read more
Source: MM Konstkompass
Mexico protests turn violent over apparent student massacre
A group of protesters tried to break into Mexico City’s National Palace on Saturday, and set fire to the door, during nationwide protests that condemned the apparent massacre of 43 missing college students
Carrying torches, the group was part of what was a largely peaceful demonstration, but later broke away, according to Reuters. Police doused the flames, and put up fencing to prevent protesters from storming the palace, which is mostly used by Mexican President Enrique …read more
Source: Mashable
Heimat-Hammer holt Grand Prix beim ADC of Europe
Deutschland räumt in Europa ab. Zehn mal Gold – eine starke Bilanz. Heimat erhält den Grand Prix 2014. Hier sind die Gewinner des ADC of Europe 2014.
Source: WUV
Here Comes 'Hunger Games' -- the Play
The producer of “Hunger Games” is serving up a new way to experience the hit saga about teens fighting to the death in a totalitarian world: It’s coming to the London stage.
Lions Gate Entertainment and Dutch media company Imagine Nation are teaming up for the production and will raise the curtain on the live action drama in 2016, the companies said today. They’re using what they call immersive staging techniques in a purpose-built theater next to Wembley Stadium.
The first two films, which star Jennifer Lawrence, have taken in more than $1.5 billion in ticket sales worldwide for Lions Gate. Based on a series of novels by Suzanne Collins, the story follows Katniss Everdeen, a girl from an impoverished region who volunteers to take her younger sister’s place in the deadly game.
The producer of “Hunger Games” is serving up a new way to experience the hit saga about teens fighting to the death in a totalitarian world: It’s coming to the London stage.
Lions Gate Entertainment and Dutch media company Imagine Nation are teaming up for the production and will raise the curtain on the live action drama in 2016, the companies said today. They’re using what they call immersive staging techniques in a purpose-built theater next to Wembley Stadium.
The first two films, which star Jennifer Lawrence, have taken in more than $1.5 billion in ticket sales worldwide for Lions Gate. Based …read more
Source: AdAge
Lehrpersonen, die ETH und der "Homo informaticus"
Der nächste Schweizer Tag für den Informatikunterricht wird am 23. Januar 2015 an der ETH Zürich stattfinden. Das Motto der der Veranstaltung lautet “Homo informaticus”. …read more
Source: Netzwoche
KSP: So schnell kann es gehen und das Eis ist weg
Erfrischendes Give-Away gegen die Klimaerwärmung verteilt. …read more
Source: Persoenlich
:-)
🙂
IKEA campaign
credits: http://adsoftheworld.com/media/outdoor/ikea_portugal_early_christmas_sale_1
'Early Christmas sale' …read more
Source: Werbewoche FB
Goodbye weekend plans: Internet Archive now lets you play 900 classic arcade games
Cancel whatever plans you had for the rest of today.
The Internet Archive, a non-profit best known for backing up web pages, has added a collection of 900 video games from the 1970s to 1990s that can be played in your web browser — no coins required.
Called the Internet Arcade, the collection includes familiar games such as Astro Invader and Pac Man, as well as more obscure titles from that era. Most include detailed background …read more
Source: Mashable
Sony Xperia: Underwater selfie, 4
Advertising Agency: Fitzco, Atlanta, USA
Creative Directors: Ryan Boblett, Brad Harvy
Art Director: Ryan Boblett
Copywriter: Matt Shoemake
Photographer: Bil Zelman
Published: October 2014
Source: Ads Of The World
USA: Behörde verklagt Nestlés Babynahrungs-Marke wegen Werbung
Gerber habe nicht genügend Beweise, dass Milchpulver Allergie-Risiko reduziere. …read more
Source: Persoenlich
The Next Logical Step in Real-Time Marketing: Reactvertising
It all started with an Oreo tweet in the Super Bowl — and it hasn’t moved much beyond that. But real-time marketing is still all the rage. Or at least it’s something advertising people like to run around saying, along with “paradigms,” “concepting” and “big data” (along with the all-too common misuse of “mediums” as a plural for medium).
But one agency has said enough with boring, old and slow real-time marketing. It’s time to evolve — or perhaps evolute — real-time into the next big thing. So Toronto-based shop John St., the agency that brought us Catvertising, is introducing Reactvertising.
“It’s not about being funny or smart. It’s about being fast,” says one of the agency’s 2,800 new speedwriters in this promotional video. “So now we just write whatever pops into our heads.”
It all started with an Oreo tweet in the Super Bowl — and it hasn’t moved much beyond that. But real-time marketing is still all the rage. Or at least it’s something advertising people like to run around saying, along with “paradigms,” “concepting” and “big data” (along with the all-too common misuse of “mediums” as a plural for medium).
But one agency has said enough with boring, old and slow real-time marketing. It’s time to evolve — or perhaps evolute — real-time into the next big thing. So Toronto-based shop John St., the agency that brought us Catvertising, is introducing Reactvertising.
“It’s …read more
Source: AdAge
Was erwarten Digital Natives von Banken?
Die Plattform für private Finanzverwaltung Qontis hat gemeinsam mit den Universitäten St. Gallen und Leipzig 757 Schweizer Studenten von 5 Universitäten zum Thema Bankennutzung befragt. Die Redaktion präsentiert die wichtigsten Ergebnisse in einer Bildergalerie. …read more
Source: Netzwoche
Epischer Spot für "Assassin's Creed" integriert Fans
Der neue Spot von Sid Lee Paris für das Game “Assassin’s Creed Unity” zeigt wieder beeindruckende Animationen und mitreißende Musik. Und 1400 Figuren, die von Fans entwickelt wurden.
Source: WUV
35 Kampagnen gegen SMS am Steuer.
35 Kampagnen gegen SMS am Steuer.
Zu guter Letzt: SMS am Steuer, ungeheuer | werbewoche
www.werbewoche.ch
Zu besagtem Ergebnis kommt eine Studie der Universität von Arizona, die am Dienstag beim Jahreskongress der US-amerikanischen chirurgischen Fachgesellschaft «American College of Surgeons» vorgestellt wurde. Forscher zählten erst eine Woche lang, wie viele Angestellte den Parkplatz abgelenkt verliess… …read more
Source: Werbewoche FB
Ebola Quarantine May Stop Health Care Workers From Volunteering in West Africa: Fauci
WASHINGTON — Mandatory 21-day quarantines on health care workers returning from Ebola-ravaged West Africa, like those put in place by three states, can have the unintended consequence of discouraging them from volunteering, a top federal health official said Sunday.
Dr. Anthony Fauci, director of the National Institute of Allergy and Infectious Diseases, said that as a physician and scientist, he would have recommended against a quarantine.
See also: New Jersey Health Care Worker Tests Negative for Ebola in Initial Test, Criticizes Treatment
“The best way to protect us is to stop the …read more
Source: Mashable
Shanghai: Die ersten TV-Spots für Direct Line
“Manfred, die Nervenzelle”: Die Agentur Shanghai präsentiert ihre erste Arbeit für den Neukunden Direct Line. Der KFZ-Direktversicherer bekommt einen komplett neuen Auftritt. Film ab!
Source: WUV
How Brands Should React to Gamergate: Don't
Here is the most crucial thing a marketer needs to know about so-called Gamergate.
“You cannot win. This is a lose-lose situation.”
That’s according to one advertiser who has been caught up in an ongoing fiasco that’s pitted various factions of gamers against one another, and against publishers and advertisers.
Here is the most crucial thing a marketer needs to know about so-called Gamergate.
“You cannot win. This is a lose-lose situation.”
That’s according to one advertiser who has been caught up in an ongoing fiasco that’s pitted various factions of gamers against one another, and against publishers and advertisers.
Source: AdAge
Israel Cancer Association: Mother & daughter, 2
What else do your genes have in store for you?
Do you have a family history of breast or ovarian cancer? You can reduce the risk and increase your life chances.
Advertising Agency: Gitam, Israel
Executive Creative Director: Shani Gershi
Creative Director: Sagi Blumberg
Art Director: Tamar Dvir
Copywriter: Ran Allon
Photographer: Itay Reiss
Account Managers: Reut Doron, Tal Nir
Planner: Hila Tamir
Studio manager: Meirav Peled<br …read more
Source: Ads Of The World
RSD geht Partnerschaft mit Active Navigation ein
Das Genfer Unternehmen RSD ist eine Partnerschaft mit Active Navigation eingegangen. Die Firmen wollen eine Lifecycle-Management-Lösung für den Umgang mit Daten entwickeln. …read more
Source: Netzwoche
Publicis: Mit einem Trailer durch die Schweiz
Swiss bringt wieder Menschen zusammen. …read more
Source: Persoenlich
Verlängerung Einsendeschluss YCA 2014Aufgrund der Komplikationen (Fehlerfunktion PDF) verlängern wir den Einsendeschluss für das Hochladen eurer Arbeiten bis Sonntag, 26. Oktober 2014, 24.00 Uhr. Bitte lasst uns die physischen Anhänge bis Montag, 27. Oktober 2014 zukommen. Nachdem ihr eure Arbeit(en) auf der Webseite fertig erfasst habt, bezahlt ihr die Einreichungsgebühr Online, bequem und einfach per Kreditkarte, bevor eure Einreichung definitiv bestätigt wird.Wir freuen uns auf eure Einreichungen und wünschen euch viel Erfolg beim Schlussspurt. …read more
Source: Werbewoche FB
Recruiters Are From Mars, Job Seekers Are From Venus
In the midst of the job search, it feels like you’ve been waiting forever to get a call back from your recruiter. After you finally get the nerve to call, you hear, “We’ll keep your resume on file.” Does that mean the recruiter will call you as soon as a position opens up? Or is he just being nice?
There’s a communication problem between job seekers and recruiters that often leaves both parties confused and frustrated. Optimistic job seekers are up for trying anything, but recruiters don’t want to be rude …read more
Source: Mashable
TD Ameritrade: You got this - Headband
Advertising Agency: Havas Worldwide, New York, USA
Source: Ads Of The World
Snapchat's First Advertiser: Messaging Service Is Like TV
Snapchat’s first ad was creepy after all, but not in the way you might expect.
The first ad to run on the ephemeral messaging service debuted on Saturday and promoted Universal Pictures’ upcoming horror film “Ouija,” which is based on the spooky board game. Snapchat had announced Friday that the service’s first ad would appear in users’ feeds over the weekend.
The ad — which can be viewed below as an animated GIF — appeared under the “Recent Updates” tab in Snapchat users’ friends list and carried a “sponsored” label. To watch the ad, people needed to click the entry and hold their finger on their phones’ screen for the duration, as with viewing any other content on Snapchat.
Snapchat’s first ad was creepy after all, but not in the way you might expect.
The first ad to run on the ephemeral messaging service debuted on Saturday and promoted Universal Pictures’ upcoming horror film “Ouija,” which is based on the spooky board game. Snapchat had announced Friday that the service’s first ad would appear in users’ feeds over the weekend.
The ad — which can be viewed below as an animated GIF — appeared under the “Recent Updates” tab in Snapchat users’ friends list and carried a “sponsored” label. To watch the ad, people needed to click the entry and hold …read more
Source: AdAge
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