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Der «Master of Swiss Web» Best of Swiss Web 2015 geht an Swiss International Ai...
Der «Master of Swiss Web»
Swiss.com ist «Master of Swiss Web 2015» | werbewoche
www.werbewoche.ch
Diesen Titel als bestes Webprojekt des Jahres gewann die neue Website der Swiss, Swiss.com. Die drei Gründer von digitec.ch – Marcel Dobler, Oliver Herren und Florian Teuteberg – erhielten den diesjährigen Ehrenpreis (Werbewoche.ch berichtete). …read more
Source: Werbewoche FB
Starbucks baristas stop writing 'Race Together' on coffee cups
Well, that was fast
Starbucks baristas will no longer write “Race Together” on customers’ cups as of Sunday. Initially a part of the coffee company’s push to get people to discuss diversity frankly, the cups are no longer part of the conversation. According to CEO Howard Schultz, they were always “just the catalyst” for the Race Together initiative.
However, Starbucks will still hold forums and open more locations in minority communities, Schultz said in a …read more
Source: Mashable
Microsoft: Productivity Future Vision
How could emerging technologies transform the way we get things done 5-10 years in the future? Watch Kat, a young independent marine biologist, and Lola, a corporate executive, work together in a highly interconnected and information rich future.
Source: Ads Of The World
Weight Watchers and W&K End Relationship
Weight Watchers, which has struggled to turn around its business, has parted ways with Wieden & Kennedy, Portland.
“We are taking a number of actions to change our marketing execution moving forward. As part of these changes, we will no longer be working with Wieden & Kennedy Portland, who we wish to thank for their efforts during the past year,” Maurice Herrera, senior VP marketing for Weight Watchers, said in a statement to Ad Age. “We are not ready at this time to announce a new agency partner but in the interim we have promising plans in place for the spring that are aimed at driving recruitment.”
Tom Blessington, managing partner for W&K Portland, said in a statement that “we are proud of the work we produced in the short time together. It was a great team and we wish them nothing but the best of luck.”
Weight Watchers, which has struggled to turn around its business, has parted ways with Wieden & Kennedy, Portland.
“We are taking a number of actions to change our marketing execution moving forward. As part of these changes, we will no longer be working with Wieden & Kennedy Portland, who we wish to thank for their efforts during the past year,” Maurice Herrera, senior VP marketing for Weight Watchers, said in a statement to Ad Age. “We are not ready at this time to announce a new agency partner but in the interim we have promising plans in place for the spring …read more
Source: AdAge
Die Etats der Woche
Neugeschäft für: Zenith, Freunde des Hauses, Grey, Aufbruch-Scheven-Kroke, CLY Communications, Markenmut, Stagg & Friends, Stadtgespäch PR, Möller Horcher, C3 Creative Code and Content, East End, Neo@Ogilvy, Malich Rickert, Dederichs Reinecke und Partner, Valtech
Source: WUV
Die Kühlung im Auge behalten
Schneider Electric hat eine Echtzeit-Temperaturregelung für Rechenzentren entwickelt. Mit der Software sollen sich 95 Prozent aller Hotspots erkennen und beheben lassen. …read more
Source: Netzwoche
Es wird geküsst – dank Rod Kommunikation und SBB CFF FFS http://bit.ly/sbb-kuss
Es wird geküsst – dank
…read more
Source: Werbewoche FB
Justin Bieber's 'Comedy Central Roast': The apology was real, the monkey was not
LOS ANGELES — Justin Bieber’s roast, for all its hysterical and wildly inappropriate racial, sexual, bodily and bestial jokes, came with much higher stakes than the 13 others that Comedy Central has hosted before it…combined.
Here was a chance for a young man — just turned 21 — to lance the boil of his toxic public image, to show the world that he could take a joke, and maybe tell a few himself. We expected a merciless probing of Bieber’s blunders via zingers that would never fly outside of the context …read more
Source: Mashable
New-Media Powers Say They'll Be Profitable Soon. Don't Ask About That Facebook Plan
New media titans have shown they can attract investors’ money, raking in millions in venture capital funding, but they have not answered clearly whether they can show a profit.
At South by Southwest, marketing chiefs for three heavily-funded digital publishers said they can do that too, or can soon, anyway.
Asked whether Refinery29 was profitable, its exec VP-marketing and strategy, Patrick Yee, said yes: “On a scale of not at all to very, I would say ‘quite.'”
New media titans have shown they can attract investors’ money, raking in millions in venture capital funding, but they have not answered clearly whether they can show a profit.
At South by Southwest, marketing chiefs for three heavily-funded digital publishers said they can do that too, or can soon, anyway.
Asked whether Refinery29 was profitable, its exec VP-marketing and strategy, Patrick Yee, said yes: “On a scale of not at all to very, I would say ‘quite.'”
Source: AdAge
Cablecom: Streit um Werbespot mit Leal und Berger
Unlautere Werbemethoden: Die Kabelanschlussgebüren würden nur versteckt ausgewiesen, beklagt Sunrise. …read more
Source: Persoenlich
Synology veröffentlicht DSM 5.2 Beta
Synology hat die Beta des Diskstation Manager 5.2 veröffentlicht. Zugang erhalten alle Nutzer die eine Disk oder Rackstation der x10-Serie oder neuer besitzen. Der Hersteller verspricht zahlreiche Neuerungen. …read more
Source: Netzwoche
Ketchum stoppt Russland-PR im Westen
Die zur Omnicom-Holding gehörende Kommunikationsagentur Ketchum stellt ihre PR-Tätigkeit für Russland in den europäischen Ländern und in den USA ein. Hintergrund ist die internationale Isolierung Russlands und die Kritik an Moskau wegen dessen Rolle im Ukraine-Konflikt.
Source: WUV
IT-Leiter von Raiffeisen geht
Nach neun Jahren als IT-Chef verlässt Damir Bogdan die Raiffeisen Gruppe. Nachfolger ad interim ist Christian Lampert. Der Abgang fällt in eine Phase der Umstrukturierung im Unternehmen. …read more
Source: Netzwoche
Secret Service agents investigated after White House car crash
The Homeland Security Department is investigating two senior Secret Service agents accused of crashing a car into a White House security barrier, an agency spokesman says.
Secret Service spokesman Robert Hoback said Wednesday that recently appointed Director Joseph Clancy has been briefed on the March 4 incident. Clancy has asked the Homeland Security Department’s Inspector General’s Office to investigate the incident.
Hoback did not provide additional details.
The agency said the two agents have been reassigned to non-supervisory, non-operational jobs. Read more…
More …read more
Source: Mashable
72andSunny gewinnt den globalen Adidas-Etat
Die Kreativagentur 72andSunny hat sich ohne Pitch den weltweiten Adidas-Etat gesichert. Der Etat soll künftig von den Agentur-Offices Los Angeles und Amsterdam aus betreut werden.
Source: WUV
MINI: Star Wars VII
Advertising Agency: Service Plan, Belgium
Creative Director: Bart Klerckx
Art Director / Copywriter / Illustrator: Bruno Giunta
Source: Ads Of The World
ANA 'Regrets' Implication All U.S. Media Agencies Get Undisclosed Rebates
The Association of National Advertisers issued a statement today walking back implications from a controversial presentation at its Media Leadership Conference last week regarding widespread agency rebates in the U.S.
“While the ANA cannot specifically identify the breadth and scope of such practices, we regret any impression that agencies in general are engaged in questionable activities and apologize to those who were offended,” the group said in a statement. “It was certainly never the intent of the ANA to make any sweeping statements of widespread agency participation in any questionable practices.”
Bill Duggan, ANA group exec VP, said the talk had spurred further discussions with the 4A’s, the main association of ad agencies. And while he said it wasn’t the ANA’s intention to accuse all agencies, the group also isn’t planning to back down from efforts begun in 2013 to shine more light on the rebate issue in the U.S.
The Association of National Advertisers issued a statement today walking back implications from a controversial presentation at its Media Leadership Conference last week regarding widespread agency rebates in the U.S.
“While the ANA cannot specifically identify the breadth and scope of such practices, we regret any impression that agencies in general are engaged in questionable activities and apologize to those who were offended,” the group said in a statement. “It was certainly never the intent of the ANA to make any sweeping statements of widespread agency participation in any questionable practices.”
Bill Duggan, ANA group exec VP, said the talk had spurred …read more
Source: AdAge
FCB Zürich: Crazy Racer-Viral als "Best Digital Campaign" geehrt
Der “Standard” zeichnet die Kampagne für die Zürich Versicherung aus. …read more
Source: Persoenlich
Die "Ei"-Catcher von Valencia Kommunikation für #Coop http://bit.ly/ei-catcher-coop
Die “Ei”-Catcher von
…read more
Source: Werbewoche FB
Iraq begins major operation to retake Saddam Hussein's hometown from ISIS
Backed by allied Shiite and Sunni fighters, Iraqi security forces on Monday began a large-scale military operation to recapture Saddam Hussein’s hometown from the Islamic State extremist group, state TV said, a major step in a campaign to reclaim a large swath of territory in northern Iraq controlled by the militants.
The city of Tikrit, some 130 kilometers (80 miles) north of Baghdad, fell into the hands of the Islamic State group last summer along with the country’s second-largest city …read more
Source: Mashable
Subway setzt auf digitales Storytelling
Die Sandwich-Kette Subway setzt bei ihrer neuen Kampagne erstmals auch auf digitales Storytelling.
Source: WUV
Jose Cuervo: Margaritas in space
Advertising Agency: McCann, New York, USA
Chief Creative Officers: Eric Silver, Tom Murphy, Sean Bryan
Executive Creative Director: Mat Bisher
Creative Directors: Jason Ashlock, Sean Labounty, Scott Cooney
Creative Director: Carlos Wigle
Production Company: …read more
Source: Ads Of The World
Samsung enthüllt Galaxy S6 und S6 Edge
Samsung hat zum Auftakt des Mobile World Congress in Barcelona “The Next Galaxy” vorgestellt. Der koreanische Hersteller zeigte nicht ein, sondern gleich zwei neue Galaxys. Sie sollen die besten Smartphones der Welt sein. …read more
Source: Netzwoche
Samsung Launches Two New Smartphones, Mobile Wallet
As Samsung strains under pressure from Apple, the Korean tech giant is banking its mobile future on a pair of new devices and a mobile payment system, coming this summer, that could have a broader retail reach than that of its rival.
On Sunday, at the Mobile World Congress in Barcelona, Samsung unveiled the Galaxy S6, its latest flagship smartphone, and the Galaxy S6 Edge, a model with a curved edge screen. Both come with installed with Samsung Pay, the company’s anticipated entrance into mobile payments. The company said the touchless payment system works with magnetic card reading technology, …read more
Source: AdAge
USA: TV-Werbebudgets schrumpfen 2015 weiter
Pessimistische Prognose von Magna Global. …read more
Source: Persoenlich
Unsichtbare Mitarbeitende: Ruf Lanz für VBZ Züri-Linie http://bit.ly/ruflanzvbz
Unsichtbare Mitarbeitende: Ruf Lanz für
…read more
Source: Werbewoche FB
Heineken: Happy New Year
Advertising Agency: Rothco, Dublin, Ireland
Art Director: Sam Caren
Copywriter: Martin Corcoran
Account Director: Grace Looney
Source: Ads Of The World
2015's Oscar nominees posing with their younger selves
There’s no greater taboo in Hollywood than growing old. While Botox and Photoshop can erase a wrinkle here and there, these A-listers can’t hide their age forever
Right before the Oscar nominees walk the red carpet Sunday night, we’ve rounded up some throwback photos that show how each has aged.
For some stars, the years have also done wonders to their fashion choices
BONUS: 7 facts you didn’t know about the Academy Awards
More about Oscars, Film, Watercooler, <a target=_blank …read more
Source: Mashable
Energizer Bunny Births Hummingbird, Or Is It the Other Way Around?
The Energizer Bunny has given birth to a hummingbird. The tiny avian will be the logo of a new company to be born from Energizer Holdings later this year.
Technically, it’s the other way around. Energizer Personal Care, which the company today announced is to be dubbed Edgewell (with a hummingbird logo), is the company that for tax and regulatory purposes will remain after Energizer Holdings, home of the bunny, battery brand and other household products, is spun off later this year.
The company unveiled the new Edgewell name, which will house such brands as Schick, Edge, Playtex, Banana Boat and Stayfree, in a presentation at the Consumer Analyst Group of New York annual conference in Boca Raton, Fla., today.
The Energizer Bunny has given birth to a hummingbird. The tiny avian will be the logo of a new company to be born from Energizer Holdings later this year.
Technically, it’s the other way around. Energizer Personal Care, which the company today announced is to be dubbed Edgewell (with a hummingbird logo), is the company that for tax and regulatory purposes will remain after Energizer Holdings, home of the bunny, battery brand and other household products, is spun off later this year.
The company unveiled the new Edgewell name, which will house such brands as Schick, Edge, Playtex, Banana Boat and Stayfree, …read more
Source: AdAge
Ein Vierteljahrhundert Photoshop
Photoshop ist 25 Jahre alt geworden. In dieser Zeit prägte die Software unsere Sicht auf Bilder massgeblich mit. Adobe erfand das Programm aber nicht selbst. …read more
Source: Netzwoche
Die Etats der Woche
Neugeschäft für J. Walter Thompson, Goodmates, Die Krieger des Lichts, Ray Sono, Jens Pelikan & Friends, Dolz & Burghart, Kunst und Kollegen, Reichert + Communications, Convensis Group, Fischerappelt, Ballhaus West, Cly Communication, PKP BBDO, Dr. Haffa & Partner, Serviceplan, McCann Erickson.
Source: WUV
kreisvier: Autoliebe für car4you.ch
Kampagnensujets zeigen die Verbundenheit von Mensch und Modell. …read more
Source: Persoenlich
Hat was, hat was... :-D
Hat was, hat was… 😀
Der neue Image-Spot von LIDL – Der erste Werbespot aus dem Werbespot-Generator
www.schleckysilberstein.com
Ein “Ein Paukenschlag im Apple-Look” feiert das Fachforum Horizont den neuen Image-Spot von LIDL, der das Unternehmen raus aus der Billigheimer-Ecke führen …read more
Source: Werbewoche FB
Airline passenger stung by scorpion, delaying flight
LOS ANGELES — A scorpion stung a woman on the hand just before her flight from Los Angeles to Portland took off.
Alaska Airlines spokesman Cole Cosgrove says Flight 567 was taxing on the runway Saturday night when the passenger was stung. He says the plane returned to the gate and the woman was checked by medics. She refused additional medical treatment but didn’t get back on the plane.
Meanwhile, flight attendants killed the scorpion and checked overhead compartments for any additional unwanted arachnids. The flight then took off at 8:40 p.m., …read more
Source: Mashable
Globo News: Baby prince
News doesn’t have shape. It has content.
Advertising Agency: Globo Comunicação, Rio de Janeiro, Brazil
Creative Director: Mariana Sá
Art Directors: Bruno Di Celio, Rodrigo Judá, Thiago Konno
Copywriter: Natalia Cataldo
Illustrator: Romeu & Julieta
Published: January 2015
Source: Ads Of The World
Vivaki Overhauls Its Trading Desk
Publicis’ programmatic arm Vivaki no longer wants to buy ads.
The organization has completed a major reassignment of its ad traders, sending 120 employees out to individual Publicis agencies, and taking them off its own books. Vivaki CEO Stephan Beringer confirmed the moves.
“If you’re a marketer, do you want your programmatic decisions siloed and balkanized from everything else that you’re doing? No. You want it integrated,” said Laura Desmond CEO of Starcom MediaVest Group, which shares stewardship of Vivaki with ZenithOptimedia, all part of Publicis Groupe.
Publicis’ programmatic arm Vivaki no longer wants to buy ads.
The organization has completed a major reassignment of its ad traders, sending 120 employees out to individual Publicis agencies, and taking them off its own books. Vivaki CEO Stephan Beringer confirmed the moves.
“If you’re a marketer, do you want your programmatic decisions siloed and balkanized from everything else that you’re doing? No. You want it integrated,” said Laura Desmond CEO of Starcom MediaVest Group, which shares stewardship of Vivaki with ZenithOptimedia, all part of Publicis Groupe.
Source: AdAge
Buzzfeed: Obama amüsiert mit Werbevideo
Er posiert mit Gangster-Sonnenbrille und schiesst Selfies. …read more
Source: Persoenlich
Panasonics POS-Pläne
Eine robustes Kassensystem für den POS und eine Ultra-HD-Kamera mit neuer Gesichtserkennungs-Technologie: Panasonic hat die Highlights zur EuroCIS vorgestellt. …read more
Source: Netzwoche
Die Etats der Woche
Neugeschäft für Kleiner und Bold, Ideenhaus, Jung von Matt, Zum goldenen Hirschen, Philipp und Keuntje, DDB Hamburg, Visid, Newskontor, KGK – Kern Gottbrath Kommunikation, Cly Communication, Piabo
Source: WUV
Mars Bar und AMV BBDO flöten den Wochenendspurt ein: http://www.werbewoche.ch/zu...
Source: Werbewoche FB
Retarus ernennt neuen Schweiz-Chef
Retarus hat mit Roger Moser einen Branchenveteranen zum neuen Schweiz-Chef ernannt. Moser soll die Präsenz des Dienstleisters in der Schweiz ausbauen. …read more
Source: Netzwoche
'We are safe nowhere': Multiple civilians killed in Ukraine rocket attack
KRAMATORSK, Ukraine — At least seven civilians were killed and more than a dozen wounded in a rocket attack on the Kiev-controlled eastern Ukrainian city of Kramatorsk on Tuesday, regional authorities reported.
The attack happened midday and as residents here returned to offices from lunch. At a café where Mashable was dining, about one mile away from the scene of the attack, the rumbling of a series of violent explosions shook its very foundation, and sent a dozen patrons screaming out the door and under their tables.
Lay's Taps Mobile App Yo to Promote 'Do Us a Flavor'
As it seeks to build buzz for its next “Do Us A Flavor” contest, Lay’s has struck partnerships with Google, Food Network and SundanceTV. But in addition to those well-known entities, the PepsiCo-owned brand has also tapped an unlikely, and lesser-known, partner: start-up mobile messaging app Yo.
Yo launched last year, primarily allowing users to send their contacts one message: “Yo.” Plenty of media companies have signed on since — including MTV and USA Today — and typically use the service to push out news and content. But Yo has failed to break through in a major way with consumer product brands, and one recent partnership with Motorola did not go so well (see below).
But Lay’s is willing to give Yo a try. “We’re always looking for new and different ways to engage with fans around the ‘Do Us A Flavor’ contest. We’re excited to see how fans respond to our presence on the Yo app,” Tina Mahal, senior director-marketing at Lay’s, said in a statement.
As it seeks to build buzz for its next “Do Us A Flavor” contest, Lay’s has struck partnerships with Google, Food Network and SundanceTV. But in addition to those well-known entities, the PepsiCo-owned brand has also tapped an unlikely, and lesser-known, partner: start-up mobile messaging app Yo.
Yo launched last year, primarily allowing users to send their contacts one message: “Yo.” Plenty of media companies have signed on since — including MTV and USA Today — and typically use the service to push out news and content. But Yo has failed to break through in a major way with consumer product …read more
Source: AdAge
MACH: Mavis Clarisse gehört neu zur Geschäftsleitung
Gründer Louis Dreyer bleibt der Agentur als Senior Berater erhalten. …read more
Source: Persoenlich
Cannes Lions: Weischer Media ist neuer deutscher Repräsentant
Seit 1996 hat der Kinovermarkter Werbeweischer als offizieller Partner der Cannes Lions Deutschland beim größten Werbefestival der Welt repräsentiert. Nun wird diese Aufgabe auf die gesamte Unternehmensgruppe Weischer Media ausgeweitet.
Source: WUV
California Lottery Taxes Paid Scratchers: It's all yours
Advertising Agency: David&Goliath, Los Angeles, USA
Founder & Chairman: David Angelo
Chief Creative Officer: Colin Jeffery
Creative Directors: Greg Buri, Basil Cowieson
Senior Art Director: Jenn Tranbarger
Senior Copywriter: Anne Sanguinetti
Copywriter: Kacey Coburn
Strategy Director: …read more
Source: Ads Of The World
Super Bowl 2015 commercials: Watch them all, here
If you think the Seattle Seahawks and New England Patriots have a big night, imagine what brands must be going through
Super Bowl XLIX kicks off Sunday, and while it may be the most important night in football, it’s also the biggest in marketing. Brands have continued to top their advertising stunts of Super Bowls past, enlisting celebrities galore — including comedic ladies Mindy Kaling, Chelsea Handler and Aubrey Plaza, to name a few this year — goofy pranksters and adorable puppies
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