Blog
"Keep going": So erzählt Always die Kampagne #LikeaGirl weiter
Wer wagt, gewinnt: Die Procter&Gamble-Marke Always startet einen neuen Spot der preisgekrönten #LikeAGirl-Kampagne, der nicht nur Kindern die Angst vor dem Versagen nimmt. …read more
Source: WUV
A drunken American saluted Hitler in Germany and it did not go well for him
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If you see a drunken dumbass saluting the ghost of Hitler in the streets, kindly smack them in the face.
That’s this weekend’s object lesson from Germany, a nation that knows a thing or two about Nazis. When one such drunken dumbass, an American, started throwing out the stiff-armed Nazi salute in downtown Dresden, he got what he deserved: a swift punch.
The attacker wasn’t caught, but that punch had a lingering, positive impact: the American, a …read more
Source: Mashable
Video Rant of the Week: Fire and Fury Edition
OK, so, think of this as a rant of the week about … THE rant of the week.
President Donald J. Trump took a break on Tuesday from swinging his golf clubs at his New Jersey resort to rattle his saber.
Fire AND fury!
OK, so, think of this as a rant of the week about … THE rant of the week.
President Donald J. Trump took a break on Tuesday from swinging his golf clubs at his New Jersey resort to rattle his saber.
Fire AND fury!
Source: AdAge
Wine On: Lover
Woche 32: Wenn Malware plötzlich dicker wird
Forscher infizieren Rechner mit DNA, Hacker verstecken Daten in Bildern und Cybercrime löst maritimen Retrotrend aus. Die Redaktion hat die Neuigkeiten zu Cybercrime und Cybersecurity der Woche zusammengefasst.
Source: Netzwoche
R/GA gewinnt weltweiten Kreativetat für Wella und Clairol
Die Berliner Digitalagentur wird von der neuen Konzernmutter Coty beauftragt, die beiden Haarpflegemarken weltweit neu zu positionieren. …read more
Source: WUV
Adele, confirmed angel, hosted a film screening for Grenfall survivors
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Adele has arguably one of the greatest voices in the world, but she’s proving she also has just as great of a heart.
On Thursday night, the singer reportedly hosted a screening of Despicable Me 3 for the children who survived the horrible June fire that destroyed much of 24-story Grenfell Tower in north London. The blaze resulted in 80 fatalities.
the amazing @Adele taking our grand kids to the cinema. So much love & effort …read more
Source: Mashable
Apparently, the NRA Does Not Want to 'Fist' the NYT, but It's Still 'Coming for' the NYT
Social media proved its, uh, incomparable value to the national discourse on Friday when a minor firestorm broke out on Twitter over yet another inflammatory NRA video.
At 5:07 p.m. ET, journalist Yashar Ali tweeted “WATCH: New NRA ad: ‘We’re going to fist the NYT and find out just what deep rich means to this old gray hag.'” He embedded a video that the NRA released via Twitter on Thursday — a video that is actually an excerpt from an NRA “Commentators” video originally released on YouTube and NRATV.com in April.
The phrase in question comes at the 0:28 mark:
Social media proved its, uh, incomparable value to the national discourse on Friday when a minor firestorm broke out on Twitter over yet another inflammatory NRA video.
At 5:07 p.m. ET, journalist Yashar Ali tweeted “WATCH: New NRA ad: ‘We’re going to fist the NYT and find out just what deep rich means to this old gray hag.'” He embedded a video that the NRA released via Twitter on Thursday — a video that is actually an excerpt from an NRA “Commentators” video originally released on YouTube and NRATV.com in April.
The phrase in question comes at the 0:28 mark:
Source: AdAge
Super Bonder: Saint
Fujitsu erweitert Service Desk
Fujitsu hat die Erweiterung seines Service Desks angekündigt. Das Social Command Center umfasst Funktionen im Bereich künstlicher Intelligenz und Sprachbiometrie.
Source: Netzwoche
Lange Schlange vor Mustafa's Gemüse Kebap in München
Die Geschäftsführer der Agentur Dojo eröffnen mit Mustafa alias Tarik Kara die Münchner Filiale des berühmten Dönerladens aus Berlin. Ihr Motto: O’Kebapt is! …read more
Source: WUV
Nerven vor dem Diesel-Gipfel liegen blank: Diesel wird Wahlkampfthema - Dobrindt-Apell an die "verdammte Verantwortung" der Auto-Bosse
Bundeswirtschaftsministerin Zypries knickt vor dem Diesel-Gipfel ein. Ein Verbot für Verbrennungsmotoren lehnt sie ab. Auch mit einer Elektroautoquote kann sie nur wenig anfangen. Alexander Dobrindt, seines Zeichens Verkehrsminister, versucht vor dem Gipfel jede Nähe zu den Autobossen mit markigen Sprüchen zu übertünchen. Die Reaktion folgt prompt – die Diesel-Krise ist im Wahlkampf angekommen. …read more
Source: MM Konstkompass
Goofy found photos record WWI soldiers posing with fake military props
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c. 1910-1912
“Flight from the sand desert [i.e., military camp] Neuhammer.”
Nuehammer Military Camp, Germany. Unidentified photographer.
Image: Collection of Christopher B. Steiner
While a variety of props – fake airplanes, hot air balloons, automobiles, trains — had been used in studio photography since the late 19th century, their popularity gained traction at the outbreak of World War I in Europe.
Photographs were taken as “official” souvenirs for servicemen at military training camps to send home to friends and families, while more informal photo opportunities were available at arcades and amusement parks for soldiers …read more
Source: Mashable
Watch the Newest Ads on TV From Febreze, Scotch Brite, Dick's and More
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from 10 million smart TVs. The ads here ran on national TV for the first time yesterday.
A few highlights: A couple of old-school dish scrubbers have an existential crisis thanks to the arrival of Scotch Brite Scrub Dots. Dick’s Sporting Goods wants everyone (especially a competitor) to know it stocks Vans Classics. And Febreze serves up another one of its “I love you … but sometimes you stink” ads, this time starring a pooch named Droolius Caesar (ha).
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from 10 million smart TVs. The ads here ran on national TV for the first time yesterday.
A few highlights: A couple of old-school dish scrubbers have an existential crisis thanks to the arrival of Scotch Brite Scrub Dots. Dick’s Sporting Goods wants everyone (especially a competitor) to know it stocks Vans Classics. And Febreze serves up another one of its “I love you … but sometimes you stink” ads, this time starring a …read more
Source: AdAge
Radioacktiva: Amy Winehouse's Shroud
“Domingos de Resurrección” (Literal translation: “Easter Sundays”) is a Colombian radio show broadcasted on Sundays that only plays the music of famous musicians who already passed away. Their name is inspired by the resurrection of Jesus Christ on the original easter Sunday.
We decided to use the Shroud of Turin (the only evidence found in the …read more
Source: Ads Of The World
Amazon lässt um Milliarden-Etat pitchen
Der E-Commerce-Riese Amazon lässt Agenturen zum Pitch um den globalen Mediaplanungs- und -einkaufsetat antreten. …read more
Source: WUV
BärnHäckt – Hackathon für digitale Inspiration und Innovation in Bern
Vom 8. bis 10. September 2017 findet in der Region Bern der erste offene und firmenübergreifende Hackathon an der Berner Fachhochschule im Marzili statt. Hier treffen sich talentierte und motivierte Studenten genauso wie ausgewiesene Experten und bilden während 48 Stunden eine einzigartige Community. Ihr Ziel ist es, unkonventionelle, überraschende und innovative Antworten auf reale Fragestellungen – sogenannte Challenges – von Firmen zu finden und diese im Rahmen von digitalen Lösungskonzepten oder Prototypen zu pitchen.
Source: Netzwoche
'Supernatural' surprises Comic-Con with epic Kansas performance
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Any true Supernatural fan knows that even though the show doesn’t have an official theme song, the CW hit has always had an unofficial anthem in Kansas’ Carry On Wayward Son, which has appeared in every finale for the past 12 seasons.
In Hall H at Comic-Con on Sunday, fans got a live performance from the band, complete with massive wraparound video screens recapping the previous 12 years of the show.
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Source: Mashable
Probleme der Major League Soccer: Die US-Profiliga braucht mehr als Schweinsteiger
Seit Jahren heißt es Fußball wird in Amerika das “nächste große Ding”. Aber trotz Wachstumskurs wartet die Major League Soccer (MLS) weiter auf den Durchbruch. Sie lockt Stars aus Europa mit Millionensummen, kämpft aber auch mit hausgemachten Pro blemen. SPONSORS hat sich in der nordamerikanischen Profiliga umgehört und blickt hinter die Kulissen der Clubs sowie in die Geschäftsbücher der Liga. …read more
Source: MM Konstkompass
Newsmax Wants FCC to Delay Sinclair's Deal for Tribune
Newsmax Media wants federal regulators to slow their review of Sinclair Broadcast Group’s proposed $3.9 billion purchase of Tribune Media, saying the deal raises concerns about media concentration.
“I am calling for delay,” Christopher Ruddy, CEO of Newsmax, a conservative outlet with a 24-hour cable news channel, said in an interview. “I think it needs more vetting.”
Ruddy, a friend of President Donald Trump, adds a conservative voice to liberal critics of the deal who are wary of Sinclair building a network of local stations featuring the company’s pro-Trump commentary.
Newsmax Media wants federal regulators to slow their review of Sinclair Broadcast Group’s proposed $3.9 billion purchase of Tribune Media, saying the deal raises concerns about media concentration.
“I am calling for delay,” Christopher Ruddy, CEO of Newsmax, a conservative outlet with a 24-hour cable news channel, said in an interview. “I think it needs more vetting.”
Ruddy, a friend of President Donald Trump, adds a conservative voice to liberal critics of the deal who are wary of Sinclair building a network of local stations featuring the company’s pro-Trump commentary.
Source: AdAge
Blood-Actvertising-Chefs: "Es war uns ein Bedürfnis, ein Signal zu setzen"
Mit der öffentlichkeitswirksamen Beschwerde über Immobilenscout24 haben Norman Störl und Lars Kempin diese Woche für jede Menge Diskussion gesorgt. So ging es aus. …read more
Source: WUV
Under Armour: Jessie Graff - Unlike Any
Scholz & Friends erweitert Berliner Geschäftsführung
Scholz & Friends hat einen neuen Geschäftsführer Beratung in Berlin. Daniel Ackermann steigt auf. …read more
Source: WUV
Chrissy Teigen and John Legend had the ultimate summer getaway in Bali
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Can you say vacation goals?
Chrissy Teigen, John Legend and little Luna had the ultimate family getaway last week on the island of Bali in Indonesia.
Much of this was documented on the couple’s well-followed Instagram accounts, showing them enjoying the lush scenery:
A post shared by John Legend (@johnlegend) on Jul 15, 2017 at 8:58pm PDT
Eating tropical fruit:
<a target=_blank href="https://www.instagram.com/p/BWmJAzpF2sy/" style="color:#c9c8cd;font-family:Arial,sans-serif;font-size:14px;font-style:normal;font-weight:normal;line-height:17px;text-decoration:none" …read more
Source: Mashable
Maker of Hit Toy Hatchimals Hatches a Plan to Win Christmas
Something is hatching this October. Spin Master, the Toronto-based company behind Hatchimals, the “it” toy of 2016, is preparing for the second iteration of its popular hatching egg toy. But unlike last year, when stores sold out in minutes and desperate parents paid as much as $500, more than eight times the original $60 price, for the privilege of having the must-have item under their Christmas tree, the toymaker will not be caught off-guard.
“It wasn’t that supply wasn’t thereit was an aggressive supply,” explained Tara Tucker, VP of global marketing and communications at 23-year-old Spin Master, which also owns Paw Patrol and Etch A Sketch. “It just caught on so quickly and exceeded anyone’s expectations.” She noted that consumers lined up for Hatchimal product drops as early as 4 a.m. in the months following the brand’s October 7 debut last year. One analyst estimated two million units were sold, generating some $80 million in revenue, according one CNN Money report.
Some retailers are dedicating more space to toys this holiday in an effort to boost sales and encourage in-store visits. JC Penney announced last week it will operate toy shops in all of its 1,000-plus brick-and-mortar stores and has doubled its online assortment as well.
Something is hatching this October. Spin Master, the Toronto-based company behind Hatchimals, the “it” toy of 2016, is preparing for the second iteration of its popular hatching egg toy. But unlike last year, when stores sold out in minutes and desperate parents paid as much as $500, more than eight times the original $60 price, for the privilege of having the must-have item under their Christmas tree, the toymaker will not be caught off-guard.
“It wasn’t that supply wasn’t thereit was an aggressive supply,” explained Tara Tucker, VP of global marketing and communications at 23-year-old Spin Master, which also owns Paw …read more
Source: AdAge
Faber Castell: Green Nature
BenQ bietet Business-Beamer
BenQ hat das Projektoren-Portfolio erweitert. Der neue Beamer sei für das Business konzipiert. Er biete Flexibilität bei der Installation.
Source: Netzwoche
This AR lunar model takes you as close to the moon as you can get (without a spaceship)
The moon may be 238,900miles away from Earth, but with a new lunar model and accompanying AR app, it might as well be in the palm of your hand.
AstroReality, a Bay Area-based startup whose co-founder is an astro-photographer, is creating hand-painted, 3D-printed moon models to bring the moon’s surface down to Earth.
The Lunar Pro is a softball-sized, one-pound orb that recreates the moon and all its craters, edges, and other topography based on NASA’s lunar …read more
Source: Mashable
Autonomen-Anwalt Andreas Beuth: Krawalle ja, aber doch bitte nicht im eigenen Viertel!
Source: MM Konstkompass
Dingo Rawhides: Raw Happiness Films, Tennis
When our dogs are happy, we’re happy. For Dingo Rawhides, this simple premise serves as the foundation for a new brand campaign that launched last week in social media. Filmed in Phoenix in April, the films document the brand’s commitment to bringing pure …read more
Source: Ads Of The World
Deflategate 2.0: Big-Spending Viagra and Cialis Are Pulling Out of the NFL
TV networks are trying to keep a stiff upper lip as the once-lucrative erectile dysfunction sector has begun sagging like a doctored football in Tom Brady’s throwing hand. According to multiple insiders, a certain little blue pill has all but vanished from the airwaves, and its absence will be particularly conspicuous during the upcoming NFL season.
Nearly 20 years after the FDA first approved its use as an ED remedy, Pfizer’s Viagra is losing its patent exclusivity, and that’s a bitter pill to swallow for the TV business. Viagra hasn’t aired a national TV advertisement since May 15, and network ad sales executives said the brand is unlikely to resurface, having sat out the 2017-18 upfront bazaar.
Football fans should notice the dearth of Viagra spots as early as Sept. 7, when NBC is set to broadcast its annual NFL Kickoff Game. When the Chiefs and Patriots square off in Foxborough, their clash will not be interrupted by pitches for what was until recently the NFL’s top-spending pharmaceutical brand; according to iSpot.tv data, Viagra last season invested nearly $31 million in pro football inventory.
TV networks are trying to keep a stiff upper lip as the once-lucrative erectile dysfunction sector has begun sagging like a doctored football in Tom Brady’s throwing hand. According to multiple insiders, a certain little blue pill has all but vanished from the airwaves, and its absence will be particularly conspicuous during the upcoming NFL season.
Nearly 20 years after the FDA first approved its use as an ED remedy, Pfizer’s Viagra is losing its patent exclusivity, and that’s a bitter pill to swallow for the TV business. Viagra hasn’t aired a national TV advertisement since May 15, and network ad …read more
Source: AdAge
Woche 27: Petya-Autoren wollen Notpetya-Opfer helfen
Forscher entwickeln Passwortmanager für Paranoide und/oder Harry-Potter-Fans, Check Point findet neuartige Adware und Ransomware soll nur eine Randerscheinung sein – aber eine mit Wums. Die Redaktion hat die Neuigkeiten zu Cybercrime und Cybersecurity der Woche zusammengefasst.
Source: Netzwoche
C3 holt Adel Gelbert als Agentur-CEO
Lukas Kircher und Rainer Burkhardt geben die operative Führung bei C3 ab. Adel Gelbert, bislang Partner bei Fischer Appelt Advisors in München, wird CEO der Content-Marketing-Agentur. …read more
Source: WUV
Firmengründungen Woche 26
Jede Woche aktuell: Firmengründungen der Schweizer IT-, Telekom- und CE-Branche.
Source: Netzwoche
Starker Euro und Bayer-Schock: Dax startet Erholungsversuch - doch Anleger bleiben nervös
Der Dax startet einen Erholungsversuch. Der starke Euro und die gestiegene Nervosität der Anleger belasten jedoch weiterhin. …read more
Source: MM Konstkompass
Dentsu Aegis wirbt Chief Product Officer der Group M ab
Dentsu-Aegis-Chefin Ulrike Handel bündelt die digitale Produktentwicklung und landet einen spektakulären Personal-Coup. …read more
Source: WUV
Elon Musk says first Model 3 will exit the factory Friday
Tesla’s affordable mid-size electric sedan, the Model 3, is ready for production, and the first car (Musk calls it SN1 which likely means serial number 1) will be completed on Friday.
That’s according to Elon Musk, who shared the news on Twitter, explaining the Model 3 passed “all regulatory requirements for production two weeks ahead of schedule.”
Musk also tweeted that he plans to throw a “handover party” for the first 30 Model 3s to be handed to customers on …read more
Source: Mashable
Johnson & Johnson: Teddy Bear
Feel-Good Hit of the Summer: 12 Seasons in, 'America's Got Talent' Shows No Sign of Letting Up
We’re already one-third of the way through the 18-week summer TV schedule, and while there are still a number of series that have yet to take their bows, it appears unlikely that any will unseat the sweaty season’s longtime ratings champ.
Now in its twelfth season, NBC’s million-dollar competition series “America’s Got Talent” remains summer TV’s gold standard. Through its first five episodes, “AGT” is averaging 12.5 million live-plus-same-day viewers and a dizzying 2.6 rating in NBC’s target demo, which translates to 3.3 million adults 18-49. (Transfer those demo deliveries to the regular season, and “AGT” would rank fourth among all non-NFL broadcast programs, trailing only “The Big Bang Theory,” “Empire” and “This Is Us.”
While “AGT” reaches a somewhat older crowd (the median age of the viewers who tuned in to last Tuesday’s broadcast was 57.4 years), the show’s talent pool of dancing dogs, pre-teen puppeteers and crooning cabbies also helps draw a fair amount of younger enthusiasts as well. In each of the five nights it has aired thus far this summer, “AGT” has put up the highest ratings among the adults 18-34 crowd; currently, the show is drawing around 1.1 million members of the younger demo per broadcast.
We’re already one-third of the way through the 18-week summer TV schedule, and while there are still a number of series that have yet to take their bows, it appears unlikely that any will unseat the sweaty season’s longtime ratings champ.
Now in its twelfth season, NBC’s million-dollar competition series “America’s Got Talent” remains summer TV’s gold standard. Through its first five episodes, “AGT” is averaging 12.5 million live-plus-same-day viewers and a dizzying 2.6 rating in NBC’s target demo, which translates to 3.3 million adults 18-49. (Transfer those demo deliveries to the regular season, and “AGT” would rank fourth among all …read more
Source: AdAge
Cool guy finds so many ways to play Toto's 'Africa' on his keyboard
We’re always stunned by the amazing things people can do with instruments, and this cool keyboard player is no exception.
In less than three minutes, Seth Everman manages to play Toto’s hit song “Africa” in 11 genres, using 11 different beats and sounds in his keyboard. The genres range anywhere from “Latin” to “90s pop” to our personal favorite “I’m scared,” which features a bunch of spooky ghost sounds. You’ll also here the song like you’ve never heard it before — sung by dogs.
Check out this talented musician, but be …read more
Source: Mashable
Roche: Ector the Protector Bear
On the occasion of World No Tobacco Day ‘Ector the Protector Bear’, the first toy that protects children from smoke, was born. Ector coughs every time someone smokes next to him thanks to a smoke detector linked to an audio device inside him. In this …read more
Source: Ads Of The World
"Ich würde gerne mal die aktuellen Cannes-Konten sehen"
Roger Hatchuel hat das Werbefestival in Cannes groß gemacht. Heute wundert sich über die Gigantomanie seiner Nachfolger. Ein Gespräch über unnütze Kategorien, Gier und – Frauen. …read more
Source: WUV
VRSG-Aktionäre signalisieren Zustimmung zur Abraxas-Fusion
Die Aktionäre der Verwaltungsrechenzentrum AG St. Gallen dürften mit dem geplanten Zusammenschluss mit Abraxas einverstanden sein. Das zeigte sich an der Generalversammlung in Arbon.
Source: Netzwoche
The Ethics of Using AI in Advertising
As an industry, advertising has long been obsessed with understanding human behavior. The ability of artificial intelligence (AI) systems to transform vast amounts of complex, ambiguous information into insight is driving personal analysis into market behavior. There are nearly 2 billion Facebook users globally. About 200 billion tweets are shared on Twitter every year. Google processes 40,000+ searches every second. We can now assess the entirety of an individual’s social activity: every word, every picture, every emoji.
Add to that location-based data from mobile phones, transactional data from credit cards and adjacent data sets like news and weather. When machine learning and advanced algorithms are applied to these oceans of digital information, we can intimately understand the motivations of almost every consumer.
These are undeniably powerful tools, and no one can blame the advertising industry for rapidly adopting them.
As an industry, advertising has long been obsessed with understanding human behavior. The ability of artificial intelligence (AI) systems to transform vast amounts of complex, ambiguous information into insight is driving personal analysis into market behavior. There are nearly 2 billion Facebook users globally. About 200 billion tweets are shared on Twitter every year. Google processes 40,000+ searches every second. We can now assess the entirety of an individual’s social activity: every word, every picture, every emoji.
Add to that location-based data from mobile phones, transactional data from credit cards and adjacent data sets like news and weather. When machine learning …read more
Source: AdAge
Recommendation: Take a food-themed road trip this summer
A summer vacation doesn’t need to cost you a month’s salary, but you’d be forgiven for thinking that it should. Between May and August, Instagram becomes a minefield of people you don’t know sitting poolside at The Ace Hotel in Palm Springs or whatever. Suddenly, your Brooklyn staycation seems lacking.
I know that nothing is what it appears on social media. It is possible to know this at your core and, at the same time, wish you were also lounging on an expensive pool float shaped like a hot dog.
In moments …read more
Source: Mashable
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