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BMW: Bastien Girod macht Auto-Werbung
Hilft der grüne Nationalrat BMW beim “Greenwashing” der Marke? …read more
Source: Persoenlich
A&E Expected to Buy 10% Stake in Vice Media
Vice Media confirmed Friday that it is in talks to sell a 10% stake to A&E Networks for $250 million.
The deal, which would value Vice at roughly $2.5 billion, is expected to close soon and comes the same day as reports saying Time Warner ended discussions to buy its own stake in the media company. That deal would have valued Vice at roughly $2 billion.
Nancy Dubuc, president and CEO of A&E Networks, helped orchestrate the agreement, according to a person familiar with the matter. A spokesman for A&E declined to comment.
Vice Media confirmed Friday that it is in talks to sell a 10% stake to A&E Networks for $250 million.
The deal, which would value Vice at roughly $2.5 billion, is expected to close soon and comes the same day as reports saying Time Warner ended discussions to buy its own stake in the media company. That deal would have valued Vice at roughly $2 billion.
Nancy Dubuc, president and CEO of A&E Networks, helped orchestrate the agreement, according to a person familiar with the matter. A spokesman for A&E declined to comment.
Source: AdAge
Swisscom eröffnet ersten Junior Shop
Swisscom wird morgen in Düdingen einen Swisscom Shop mit neuartigem Konzept eröffnen. Im neuen Design werde der erste Junior Shop selbstständig von Lernenden geführt, verspricht der Telko. …read more
Source: Netzwoche
Motor: TV-Spot für JustFab in Deutschland
Die Agentur Motor Kommunikation hat den ersten eigens für Deutschland produzierten TV-Spot von JustFab entwickelt. Die Berliner sicherten sich den Projektetat des Online-Modeversenders ohne Pitch. W&V Online zeigt den Spot vorab!
Source: WUV
Es ist nie zu spät, Vegetarier zu werden - Die neue Hiltl Kampagne von Ruf Lanz...
Es ist nie zu spät, Vegetarier zu werden – Die neue
…read more
Source: Werbewoche FB
Ukraine Shows Off Military Might With Parade in Kiev, as Rebels March POWs in Donetsk
KIEV, Ukraine – Ukraine boasted its new military might on Sunday, parading troops and hardware through the capital to mark the 23rd anniversary of the country’s independence from the Soviet Union.
Meanwhile, Russian-backed rebels in the eastern city of Donetsk held a parade of their own, in which they displayed destroyed Ukrainian artillery, and marched prisoners of war through the center of town at gunpoint.
About 1,500 uniformed soldiers, 120 of whom had recently returned from the frontlines of the …read more
Source: Mashable
United Way Romania: Homeless
Advertising Agency: Saatchi & Saatchi, Bucharest, Romania
Art Director: Alexandru Malaescu
Copywriter: Cristian Scurtu
Creative Group Directors: Dragos Ometita, Calin Ionescu
Creative Directors: Laura Iane, Marius Tianu
Account Manager: Liliana Voinescu
TV Production: Dan Draghicescu, Mihaela …read more
Source: Ads Of The World
Coca-Cola Plans Massive Sampling Support for U.S. Rollout of Low-Cal Life
Consumers will begin spotting Coca-Cola Life, which features a distinctive green label, on U.S. store shelves the week of Aug. 25, Coca-Cola said.
The reduced-calorie cola, sweetened with cane sugar and stevia, has already rolled out in Argentina, Chile and Great Britain. In the United States, it will initially be available in Fresh Market locations across Georgia, North Carolina, South Carolina and parts of Florida. Life will be available nationwide by October, the company said.
Coke plans to do heavy sampling of the new product, with more than 4,000 sampling events planned across the country. Life will also be promoted on Coca-Cola’s digital network of electronic billboards. A Coca-Cola spokeswoman declined to share further details about the brand’s marketing plans or any agency relationships.
Consumers will begin spotting Coca-Cola Life, which features a distinctive green label, on U.S. store shelves the week of Aug. 25, Coca-Cola said.
The reduced-calorie cola, sweetened with cane sugar and stevia, has already rolled out in Argentina, Chile and Great Britain. In the United States, it will initially be available in Fresh Market locations across Georgia, North Carolina, South Carolina and parts of Florida. Life will be available nationwide by October, the company said.
Coke plans to do heavy sampling of the new product, with more than 4,000 sampling events planned across the country. Life will also be promoted on Coca-Cola’s …read more
Source: AdAge
Spot-Premiere: Heimat-Imagekampagne der Swisscom
In der neuen Swisscom-Imagekampagne geht es darum, wie das Telko-Unternehmen seine Schweizer Heimat noch lebenswerter macht. Und wer könnte uns das besser erklären als die Agentur Heimat. Mit poetischen Bildern. Film ab!
Source: WUV
Matter Gretener Lesch: Manchmal sagt ein Name alles
Aus Metropol Partners wird Sound Capital. …read more
Source: Persoenlich
Auffällige Plakatkampagne: Publicis Communications Schweiz AG / Red Lion für Anl...
Auffällige Plakatkampagne:
…read more
Source: Werbewoche FB
EA Games / Madden NFL 15: Madden Season
Advertising Agency: Heat, San Francisco, USA
Executive Creative Director: Steve Stone
Creative Director / Copywriter: Warren Cockrel
Creative Director / Art Director: Anna Rowland
Senior Copywriter: Ryan Hartsfield
Senior Art Director: Jeff Fang
Executive Content Producer: <a target=_blank …read more
Source: Ads Of The World
Publicis/Red Lion: Für Anliker Alarm in Plakatstellen eingebrochen
Passanten erwischten eine dunkle Gestalt in flagranti. …read more
Source: Persoenlich
Rocket Internet: United Internet steigt bei Start-up-Holding von Oliver Samwer ein
Dass United-Internet-Boss Ralph Dommermuth ein sicheres Gespür für digitale Geschäftsmodelle hat, steht angesichts des steten Aufstiegs des Unternehmens aus Montabaur außer Frage. Nicht bekannt ist Dommermuth indes für riskante Investitionen. Die Ankündigung, dass Dommermuth über seine Beteiligungsfirma United Internet Ventures mit 10,7 Prozent bei der Start-up-Holding Rocket Internet von Oliver Samwer einsteigt und dafür satte 435 Millionen Euro locker macht, lässt daher aufhorchen.
Source: Horizont
Taco Bell Takes $1 Cravings Menu National
Taco Bell is trying to hold onto its perception as the destination for the cheap fast food by taking its $1 Cravings Menu national.
The company began testing the dollar menu last year when it was trying to find a way to replace its then-current value menu called “Why Pay More.” That menu included items originally priced at 79 cents, 89 cents and 99 cents, though those prices increased to well north of a dollar over time. (A spokeswoman for the company said a few of those items will appear on the $1 Cravings menu.) There were also $2 meal deals on the “Why Pay More” menu, and last year the company said those meals would likely “evolve.”
The national menu, which launches Aug. 18, will include 11 items, including Beefy Fritos Burrito, Beefy Mini Quesadilla, Spicy Potato Soft Taco and a Caramel Apple Empanada. Marketing for the menu will launch Aug. 21 and will be led by Interpublic’s Deutsch, its lead creative agency.
Taco Bell is trying to hold onto its perception as the destination for the cheap fast food by taking its $1 Cravings Menu national.
The company began testing the dollar menu last year when it was trying to find a way to replace its then-current value menu called “Why Pay More.” That menu included items originally priced at 79 cents, 89 cents and 99 cents, though those prices increased to well north of a dollar over time. (A spokeswoman for the company said a few of those items will appear on the $1 Cravings menu.) There were also $2 meal deals …read more
Source: AdAge
Samsung kauft Smart-Home-Start-up
Samsung hat mit Smartthings einen Spezialisten für die Heimvernetzung übernommen. Das Start-up kostet laut Techcrunch rund 200 Millionen US-Dollar. …read more
Source: Netzwoche
BBDO: Sheba-Katzenspot mit Mad-Men-Star
US-Schauspielerin Christina Hendricks, bekannt als Chefsekretärin Joan Holloway aus der TV-Serie “Mad Men”, spielt nun die Hauptrolle im neuen TV-Commercial der Katzenfuttermarke Sheba. Film ab!
Source: WUV
Chronik-Fotos
Der breit abgestützte Unternehmer und Controlling-Fachmann Thomas Zentsch erzählt, wie ihn die Weiterbildungen zum Marketingfachmann und Verkaufsleiter wesentlich weiter brachten.
Erkenntnisse einer erstaunlichen Karriere.
Das ganze Interview gibt’s in der nächsten Ausgabe der #Werbewoche. http://www.werbewoche.ch/ …read more
Source: Werbewoche FB
Sony India: Project Resound - We All Fall
Project Resound puts purity above all else. This generation of music lovers are restless, free-spirited and fanatical in their choice of music. But they seem to be lacking the ability to distinguish between sound and noise. Sony Headphones gave us the platform to …read more
Source: Ads Of The World
Media Guy Mailbag: On Facebook's T.O.S. and Yahoo's 'Community' Spirit
Welcome to Vol. 5 of the Media Guy Mailbag. This is where I respond to reader feedback and happily answer your questions about media, marketing, pop culture, kittens, kitchen remodeling on a budget — anything! So send me an email with “Media Guy Mailbag” in the subject line. More details below.
Reader James De Francisco writes,
“Do you think Yahoo scooping up ‘Community’ will be a turning point in the expectations of where viewers will look for entertainment? From the broad view it looks like more of the same — a good show having a home on the internet — but to me this will cause a new surge of changes. It’s significant in my eyes since: It was a show on broadcast TV, so those viewers who stick with it will have more practice with the training wheels to look online. It’s a great show that, if made better, could make the medium that gave it up look weaker in the eyes of viewers or creators. And its web home doesn’t require a subscription like Netflix/Amazon.”
Welcome to Vol. 5 of the Media Guy Mailbag. This is where I respond to reader feedback and happily answer your questions about media, marketing, pop culture, kittens, kitchen remodeling on a budget — anything! So send me an email with “Media Guy Mailbag” in the subject line. More details below.
Reader James De Francisco writes,
“Do you think Yahoo scooping up ‘Community’ will be a turning point in the expectations of where viewers will look for entertainment? From the broad view it looks like more of the same — a good show having a home on the internet — but to …read more
Source: AdAge
"Wir bieten den Speicher für das 21. Jahrhundert an"
Das bulgarische Start-up Storpool vertreibt eine Distributed-Storage-Software und möchte mit dieser den Speichermarkt aufmischen. Wir trafen die Firmengründer zum Gespräch. …read more
Source: Netzwoche
"Wohnungen statt Werber": Petition gegen WPP-Gebäude in Hamburg
Gegen die Baupläne der WPP-Agenturgruppe im Hamburger Stadtteil Ottensen regt sich Widerstand. Eine Online-Petition gegen den geplanten Bürokomplex bringt es schon auf über 1360 Unterstützer.
Source: WUV
Marijuana Debate Plays Out in Full-Page New York Times Ads
Two full-page color ads for separate marijuana-related organizations appeared in the front section of The New York Times over the weekend. The ads come one week after the Times editorial board called for the U.S. government to repeal its prohibition of marijuana.
GrassIsNotGreener.com, an affiliate of the nonprofit organization Project SAM, or Smart Approaches to Marijuana, ran an ad in Saturday’s Times calling attention to the dangers of legalizing marijuana.
“The legalization of marijuana means ushering in an entirely new group of corporations whose primary source of revenue is a highly habit-forming product,” according to the ad that drives people to GrassIsNotGreener.com, where the marijuana industry is compared to Big Tobacco.
Two full-page color ads for separate marijuana-related organizations appeared in the front section of The New York Times over the weekend. The ads come one week after the Times editorial board called for the U.S. government to repeal its prohibition of marijuana.
GrassIsNotGreener.com, an affiliate of the nonprofit organization Project SAM, or Smart Approaches to Marijuana, ran an ad in Saturday’s Times calling attention to the dangers of legalizing marijuana.
“The legalization of marijuana means ushering in an entirely new group of corporations whose primary source of revenue is a highly habit-forming product,” according to the ad that drives people to GrassIsNotGreener.com, …read more
Source: AdAge
Verfassungsbeschwerde gegen Leistungsschutzrecht: Yahoo schlägt zurück
Der Streit ums Leistungschutzrecht eskaliert. Nachdem die VG Media nach der Klage gegen Google kürzlich auch Yahoo und 1&1 vor den Kadi gezerrt hat, schlägt mit Yahoo nun ein Suchmaschinenbetreiber zurück. Das Unternehmen hat Verfassungsbeschwerde beim Bundesverfassungsgericht eingereicht.
Source: Horizont
Hebrew National: Tailgate
Production Company: Backyard Films
Director: Kevin S. Smith
Editorial: The Colonie
Editor: Bob Ackerman
Assistant Editor: Graham Chapman
Finish: The Colonie
Flame Artist: Tom Dernulc
Colorist: Oscar Oboza
Mix: Audio Producer’s Group
Audio: Peter Erazmus
Source: Ads Of The World
Iris Worldwide übernimmt Pepper München
Das internationale Agentur-Network Iris Worldwide kommt nach Deutschland: Das Unternehmen mit Sitz in London übernimmt zu diesem Zweck die Agentur Pepper aus München.
Source: WUV
iPhone 6 doch erst im Oktober?
Das iPhone 6 kommt entgegen anderslautender Gerüchte wohl doch erst Mitte Oktober. Laut internen Dokumenten von Apple soll der 14. Oktober “unglaublich betriebsam” werden. …read more
Source: Netzwoche
10 Iced Coffee Cocktails for the Ultimate Buzz
There should only be two types of beverages in this world: coffee and alcohol.
Marrying these two beverage types into one boozy, caffeinated, thirst-quenching cocktail is nothing new, but we’ve come a long way from dropping a bit of whiskey into your morning joe
See also: 10 Signs You’re Addicted to Iced Coffee
The coffee and cocktail scenes are both serious business, so it’s no surprise that aficionados from both fields are crafting some seriously delicious drinks that’ll wake you up in more than one way. Read more…
More about <a target=_blank …read more
Source: Mashable
Seattle Cancer Care Alliance: Do One Thing
Advertising Agency: Frank Unlimited, Seattle, USA
Creative Director / Art Director: Zach Hitner
Creative Director / Copywriter: Forrest Healy
Agency Producer: Nick Hunt
Animation: Kalakala Co.
Artist: Drew Christie
Sound: Pure Audio
Engineer: Scott Weiss
Music: Matt Hutchinson
Published: …read more
Source: Ads Of The World
The Creativity Top 5: The Best Brand Ideas of the Week
Stay on top of the best new work by subscribing to the Creativity Top 5 podcast on iTunes here, and for more of the best ideas in brand creativity, tune in each day to Creativity-online.com.
Stay on top of the best new work by subscribing to the Creativity Top 5 podcast on iTunes here, and for more of the best ideas in brand creativity, tune in each day to Creativity-online.com.
Source: AdAge
Tablet-Markt-Wachstum hat Zenit erreicht
Apple und Samsung sind nach wie vor die wichtigsten Player im Tablet-Markt. Insgesamt nahm der Absatz im letzten Quartal aber weltweit nur noch langsam zu. Der Zenit scheint langsam erreicht zu sein. …read more
Source: Netzwoche
Pitch: Rheinfaktor holt Gamescom-Etat
Im Pitch um den Marken-Etat der weltweit größten Spielemesse Gamescom hat sich die Kölner Agentur Rheinfaktor durchgesetzt.
Source: WUV
Serviceplan Gruppe: Viertelmilliardengrenze geknackt
Schliesst erfolgreichstes Geschäftsjahr der Agenturgeschichte ab. …read more
Source: Persoenlich
Immigration Protesters Clash at U.N., Fear Risks of Border Surge
NEW YORK — More than 40 people, many representing conservative or anti-illegal immigration groups, protested Saturday at the United Nations Plaza against the surge of immigrants to the United States’ southern border. The demonstrators cited alleged economic and medical harm undocumented immigrants would do to the U.S.
The protest was one in a series of more than 300 that began Friday in an effort led by three national conservative groups: Americans for Legal Immigration Political Action Committee, Overpasses for America, and Make Them Listen. This particular demonstration was led by …read more
Source: Mashable
Mobilfunk: Seco kritisiert Swisscom und Orange
Werbung für unlimitierte Abonnemente sei problematisch. …read more
Source: Persoenlich
Office Depot Holds Cross-Agency Review Less Than a Year After OfficeMax Merger
Office Depot, the product of the Office Depot and OfficeMax merger last November, is conducting a cross-agency review, according to people familiar with the matter.
Pile and Company is supporting the search, which will evaluate agency relationships across disciplines such as creative and media.
“Office Depot routinely evaluates relationships with service vendors and we do not disclose the specifics of those evaluations,” said an Office Depot spokeswoman in an e-mail. Pile referred calls to the client.
Office Depot, the product of the Office Depot and OfficeMax merger last November, is conducting a cross-agency review, according to people familiar with the matter.
Pile and Company is supporting the search, which will evaluate agency relationships across disciplines such as creative and media.
“Office Depot routinely evaluates relationships with service vendors and we do not disclose the specifics of those evaluations,” said an Office Depot spokeswoman in an e-mail. Pile referred calls to the client.
Source: AdAge
Facebook entwickelt App nur für Promis
Die neue iOS-App von Facebook “Mentions” ist nur für Personen von öffentlichem Interesse gedacht. Diese können damit die Fan-Postings rund um ihre werte Person verfolgen. …read more
Source: Netzwoche
Edgar Awards: Anti-Alkohol-Anzeige und Toyota-Spot vorn
Die Leser und Internet-Nutzer von “TV Spielfilm” und “TV Today” haben wieder über die besten Anzeigen und Werbespots des vergangenen Jahres abgestimmt. Und das ist das Ergebnis.
Source: WUV
Ruf Lanz für Sanitas Troesch AG http://www.werbewoche.ch/ruf-lanz-die-schweiz-b...
Ruf Lanz für
…read more
Source: Werbewoche FB
The Video Game Tournament Turning Winners Into Millionaires
Five professional gamers are about to become the richest players in electronic sports history after earning a large chunk of tournament prize pool that’s more than $10.5 million.
While making a living off playing video games isn’t unheard of, becoming a millionaire in the span of one video game tournament is certainly rare for the growing gaming and eSports industries.
You might expect that some of the money fueling the growth of these two industries in recent years comes from …read more
Source: Mashable
Amir Kassaei: "Magie entsteht an der Kreuzung zwischen Humanität, Kreativität und Technologie"
Er ist bekannt für grosse Töne. Aber er kann sie sich leisten: Der 46-jährige Amir Kassaei ist einer der meistausgezeichneten Werber der Welt. Dieses Jahr stand der internationale Kreativchef des DDB-Netzwerks der Filmjury der Cannes Lions vor. Um über die WM und die deutsche Mannschaft zu twittern, reichte die Zeit aber trotzdem noch. …read more
Source: Persoenlich
With Brazil Out, Marketers Shift Message to Praise Host
Brazilian marketers who were planning celebratory ads for a sixth World Cup victory had to switch quickly to plan B after Brazil’s humiliating 7-1 defeat this week in a devastating semi-final game against Germany. Now, the message for some is shifting to what a good job Brazil did hosting the World Cup.
Banco Itau, a major World Cup sponsor, waited a day for the shock and agony to subside a bit, and tweeted “The pain is huge, but the pride in being Brazilian is bigger. We’re united, Brazil.” The tweet includes a photo of a man draped in the Brazilian flag, looking toward a cityscape as the sun sets.
With Brazil about to play one more game, for third place, on Saturday, Sao Paulo agency Africa is breaking on Friday night an Itau spot it’s been working on this week in which Itau praises Brazilians for putting on a terrific World Cup.
Brazilian marketers who were planning celebratory ads for a sixth World Cup victory had to switch quickly to plan B after Brazil’s humiliating 7-1 defeat this week in a devastating semi-final game against Germany. Now, the message for some is shifting to what a good job Brazil did hosting the World Cup.
Banco Itau, a major World Cup sponsor, waited a day for the shock and agony to subside a bit, and tweeted “The pain is huge, but the pride in being Brazilian is bigger. We’re united, Brazil.” The tweet includes a photo of a man draped in the Brazilian flag, …read more
Source: AdAge
Akzio: Frankfurter Sponsoringagentur stellt sich neu auf
Bei der Frankfurter Sponsoringagentur Akzio geht im kommenden Jahr eine Ära zu Ende: Holger Zindt, Geschäftsführender Gesellschafter der Agentur seit 2001, wechselt zur Deutschen Vermögensberatung (DVAG) und übernimmt dort die Leitung des Marketing-Bereichs. Einen Nachfolger gibt es bereits – und er ist für Akzio kein Unbekannter.
Source: Horizont
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