Blog
Chilean Red Cross: Earthquake
Advertising Agency: JWT Chile, Santiago, Chile
Creative Directors: Leo Farfán, Felipe Porte, Pablo Herrera
Copywriters: Felipe Porte, Pablo Herrera
Additional credits: Productora Musical Clio
Source: Ads Of The World
TBWAZürich: Erstes Blitzplakat der Welt
Die Botschaft kommt erst durch Abfotografieren mit Blitz zum Vorschein. …read more
Source: Persoenlich
Alibaba-Beteiligung rettet Yahoos Bilanz
Yahoo tritt auf der Stelle. Das Kerngeschäft stagnierte und der operative Gewinn ging deutlich zurück. Mit seinen Beteiligungen an Alibaba verdiente der Konzern aber prächtig. …read more
Source: Netzwoche
Grey steigt bei Agentur Dorland aus
Nach fast 25 Jahren enger Partnerschaft gehen die Networkagentur Grey und die traditionsreiche, inhabergeführte Agentur Dorland ab sofort getrennte Wege. Grey gibt seine Minderheitsbeteiligung an der Berliner Agentur ab.
Source: WUV
Facebook, Tinder, Instagram suffer widespread issues
UPDATED: Tuesday, Jan. 27 / 2:14 a.m. EST — Facebook, Tinder and Twitter appear to be back to normal after a 40 minute outage and mass freak out.
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Hold your duck faces, sexy messages and food photos. The world is in the middle of an extreme outage.
Facebook, Tinder and Instagram users worldwide are experiencing issues on Tuesday.
Mobile apps and website versions of the sites have gone down for some users, while others have been experiencing intermittent issues since 12:10 a.m. EST, according to downdetector.com, which monitors disruptions to Facebook’s services
It …read more
Source: Mashable
Agentur-Hack: Kreative Praktikumssuche
Ein holländischer Student hätte gern ein Praktikum bei einer renommierten Agentur. Und empfiehlt sich mit einem Hack und geklauten Hashtags seinen potenziellen Arbeitgebern.
Source: WUV
See Kim Kardashian Mock Herself in T-Mobile Super Bowl Ad
Last year, T-Mobile stormed into its first Super Bowl with Tim Tebow, letting the former NFL quarterback mock his own storied stardom. Now the cocksure wireless “Uncarrier” is back in the game with another self-deprecating celebrity.
Kim Kardashian West will star in a spot, during the first quarter, promoting T-Mobile’s new “data stash” offering. It’s one of two ads T-Mobile bought during the game. The carrier is also running another in the NBC live-stream, and of course making an accompanying push on the web and Twitter revolving around its newest endorser.
“Who better than Kim Kardashian?” CMO Mike Sievert said. “She’s a social media powerhouse. This isn’t just a TV commercial. This isn’t just a 30-second spot. This is a social media event.”
Last year, T-Mobile stormed into its first Super Bowl with Tim Tebow, letting the former NFL quarterback mock his own storied stardom. Now the cocksure wireless “Uncarrier” is back in the game with another self-deprecating celebrity.
Kim Kardashian West will star in a spot, during the first quarter, promoting T-Mobile’s new “data stash” offering. It’s one of two ads T-Mobile bought during the game. The carrier is also running another in the NBC live-stream, and of course making an accompanying push on the web and Twitter revolving around its newest endorser.
“Who better than Kim Kardashian?” CMO Mike Sievert said. “She’s a …read more
Source: AdAge
BMW i3: Newfangled Idea
Advertising Agency: Kirshenbaum Bond Senecal + Partners< USA
Source: Ads Of The World
ViznerBorel: Die volle Ladung Porsche
Für den Neukunden das Thema E-Mobility in Szene gesetzt. …read more
Source: Persoenlich
Sieben Jahre Multitouch
Stilus hat ein neues Ctouch-Display ins Sortiment aufgenommen, bei dem der Hersteller erstmals eine Garantielaufzeit von sieben Jahren gewährt. Natives 4K und Multitouch sind ebenfalls dabei. …read more
Source: Netzwoche
Eine App lässt Blinde sehen – wunderbare Idee aus Dänemark http://www.werbewoche...
Eine App lässt Blinde sehen – wunderbare Idee aus Dänemark
…read more
Source: Werbewoche FB
14 killed, thousands displaced by Madagascar tropical storm
At least 14 people were killed over the weekend when the island nation of Madagascar was battered by a tropical storm, officials said Monday.
Tropical storm Chedza has displaced more than 36,000 Madagascans, said the National Office of Risk and Catastrophe Management. Most of the deaths were a result of landslides caused by heavy rain and building collapses as strong winds tore roofs from houses.
Flooding was especially severe in the capital Antananarivo, where more than 30,000 people have …read more
Source: Mashable
Werbung: Trotz Aufschwung: Markt stagniert
Seit 2011 gibt es im Schweizer Werbemarkt kaum Bewegungen. …read more
Source: Persoenlich
Hogenkamp lanciert News-App für Professionals
Die heute lancierte App “Niuws” aggregiert Nachrichen für Professionals zu verschiedenen Themen. Damit der Überblick nicht verloren geht, treffen Experten eine Vorauswahl. …read more
Source: Netzwoche
Agenturen kritisieren das "Brand eins"-Ranking
Ein aktuelles “Brand eins”-Sonderheft präsentiert die 275 besten Agenturen Deutschlands. Doch es hagelt Kritik an dem Ranking. Selbst Häuser, die das “Beste Agentur”-Siegel erhalten haben, beklagen falsche Zuordnungen und das Geschäftsmodell, welches hinter dem Ranking steckt.
Source: WUV
CLIO Creative Bowl: This Guy
The CLIO Creative Bowl. Where the experts decide the big game’s best ad.
Advertising Agency: McCann, New York, USA
Executive Creative Directors: Bill Wright, James Dawson-Hollis
Art Director: Coleman Davis
Copywriter: Lex Singer
Designer: Shelby Hipol
Photography: Getty Images
Senior Integrated Producer: Deb Archambault
Senior Project Manager: Debbie Fried
Project Manager: Alex Goldklang
Account Director: Eric Monnet
Print Producer: April Gallo
Graphic Artist: <a target=_blank …read more
Source: Ads Of The World
Ad-Tech Company Shuts Down 'Zombie' Cookie
Verizon’s foray into the digital ad business isn’t going all that smoothly.
Turn, a partner in the carrier’s mobile-tracking offering for advertisers, was cited in a series of critical media reports for using Verizon’s technology tracking on consumers even after they’d cleared their cookies. After defending the practice, Turn abruptly reversed its position and suspended the practice which had been nicknamed the “zombie” cookie.
“Over the past 48 hours, there has been significant interest in a method Turn uses to deliver tailored advertising to mobile browsers,” wrote Turn chief privacy officer Max Ochoa in a blog post. “We have heard the concerns and are actively re-evaluating this method.”
Verizon’s foray into the digital ad business isn’t going all that smoothly.
Turn, a partner in the carrier’s mobile-tracking offering for advertisers, was cited in a series of critical media reports for using Verizon’s technology tracking on consumers even after they’d cleared their cookies. After defending the practice, Turn abruptly reversed its position and suspended the practice which had been nicknamed the “zombie” cookie.
“Over the past 48 hours, there has been significant interest in a method Turn uses to deliver tailored advertising to mobile browsers,” wrote Turn chief privacy officer Max Ochoa in a blog post. “We have heard the concerns …read more
Source: AdAge
Video appears to show Paris attack suspect swear allegiance to ISIS
A video apparently showing the Paris kosher market gunman pledging allegiance to the Islamic State and defending the attack on the satirical newspaper Charlie Hebdo surfaced on Sunday.
The video was posted online on Sunday by an “ISIS-linked Twitter account,” according to the SITE Intelligence Group, a terrorism monitoring organization, which was among the first to spot the video.
The IS released a video of Paris gunman Amedy Coulibaly pledging to Abu Bakr al-Baghdadi and displaying …read more
Source: Mashable
SportsCenter Ad by Nike Agency Features Under Armour Star
Under Armour’s Stephen Curry shoe launch is getting a subtle boost from an unlikely source: Nike’s ad agency.
Wieden & Kennedy, which has long worked for Nike, also works for ESPN. And the agency’s latest ad for SportsCenter features Mr. Curry and comes as Under Armour is seeking to build buzz behind its new “Curry One” shoe.
Mr. Curry, who plays for the Golden State Warriors, will debut the shoe during Friday night’s game against the Cleveland Cavaliers that will be on ESPN. The SportsCenter ad does not plug Mr. Curry’s shoes.
Under Armour’s Stephen Curry shoe launch is getting a subtle boost from an unlikely source: Nike’s ad agency.
Wieden & Kennedy, which has long worked for Nike, also works for ESPN. And the agency’s latest ad for SportsCenter features Mr. Curry and comes as Under Armour is seeking to build buzz behind its new “Curry One” shoe.
Mr. Curry, who plays for the Golden State Warriors, will debut the shoe during Friday night’s game against the Cleveland Cavaliers that will be on ESPN. The SportsCenter ad does not plug Mr. Curry’s shoes.
Source: AdAge
NSPCC: I saw your willy
Advertising Agency: Leo Burnett Change, UK
Copywriter: Alison Steven
Art director: Liam Bushby
Creative Director: Beri Cheetham
Executive Creative Director: Justin Tindall
Planner: Kit Altin
Agency Producers: Abby Jenkins, Bruce Macrae
Media agency: OMD
Planner: Alexandra Gill
Production company: …read more
Source: Ads Of The World
CES: 4K in der Hand
Die International CES 2015 neigt sich mit einem Besucherrekord dem Ende zu. Ausser diversen 4K-Gadgets präsentierten die Aussteller auch einen kompressorlosen Weinschrank, der Rotwein optimal lagern soll. …read more
Source: Netzwoche
5 wichtige Agenturchefinnen 2015
Diese Liste ist in einigen Jahren hoffentlich überflüssig – oder aber viel länger als heute. Noch sind weibliche Agenturchefs in der Minderheit. Wer von ihnen 2015 besonders wichtig wird, zeigt eine Auswahl aus der 100-Köpfe-Liste und dem Top-5-Club der W&V.
Source: WUV
Exxtra: Hält für Audi Gefahren auf Abstand
Plakat- und Inseratsujets bewerben “adaptive cruise control”. …read more
Source: Persoenlich
13 Fragen an Johannes Raggio (Leo Burnett Schweiz)
13 Fragen an Johannes Raggio (Leo Burnett Schweiz)
«Dem letzten Hackbraten fehlte irgendetwas» | werbewoche
www.werbewoche.ch …read more
Source: Werbewoche FB
Google Glass will be MIA at CES, but smart glasses will step up
As I prepared to cover this year’s International CES in Las Vegas, I packed a healthily stocked gear bag, complete with two laptops, a DSLR camera, four smartphones, a Wi-Fi hotspot, a smartwatch, cables galore and multiple spare batteries.
One thing I didn’t pack — although I strongly considered it — was Google Glass. I’ve been a Glass Explorer since the connected headset came out in spring 2013, although I haven’t worn it much lately. I still occasionally find it useful to capture fleeting moments with my family, …read more
Source: Mashable
McDonald's Describes New Brand Vision, Reaffirms Commitment to 'I'm Lovin' It'
McDonald’s on Friday described an updated approach to marketing its brand, but the long-running “I’m lovin’ it” tagline isn’t going anywhere.
The chain is instead “reigniting” the “I’m lovin’ it” theme “by introducing a new platform that puts more focus on lovin’,” said the company in a statement. The messaging will focus more on positivity “with more uplifting content and conversations in the lovin’ spirit.
Ad Age first reported the brand campaign after Publicis Groupe’s Leo Burnett won a pitch for ideas to refresh the brand. “I’m lovin’ it” was not expected to be jettisoned, but rather to be evolved.
McDonald’s on Friday described an updated approach to marketing its brand, but the long-running “I’m lovin’ it” tagline isn’t going anywhere.
The chain is instead “reigniting” the “I’m lovin’ it” theme “by introducing a new platform that puts more focus on lovin’,” said the company in a statement. The messaging will focus more on positivity “with more uplifting content and conversations in the lovin’ spirit.
Ad Age first reported the brand campaign after Publicis Groupe’s Leo Burnett won a pitch for ideas to refresh the brand. “I’m lovin’ it” was not expected to be jettisoned, but rather to be evolved.
Source: AdAge
Content Cube für L’Oréal nimmt die Arbeit auf
Die WPP-Tochter Content Cube ist nun offiziell gestartet. Die Düsseldorfer Agentur wurde für L’Oréal maßgeschneidert und betreut aktuell die drei Marken Maybelline New York, L’Oréal Men Expert und Vichy.
Source: WUV
Grammy Awards: The Grammy Effect - Taylor Swift
Advertising Agency: TBWAChiatDay, USA
Source: Ads Of The World
Fearing protests, Russia step up verdict in case against top opposition leader
In a surprise move, a Russian court has bumped up the date of its ruling in the high-profile trial of opposition leader Alexei Navalny, seemingly to avoid protests in his support.
Along with his brother Oleg, Alexei Navalny is charged with defrauding a French cosmetics company, though the cosmetics company says that no crime has been committed by the two men. Prosecutors are asking that the brothers be sentenced to between eight and ten years in prison for …read more
Source: Mashable
Despite Google's Many China Woes, Its Ad Revenue There Is Growing
In most respects, 2014 has been a rough year for Google in China.
Products from Google’s search engine to its translator have been largely inaccessible on the mainland since early June, around the 25th anniversary of the Tiananmen Square massacre possibly because authorities wanted to clamp down on discussion of a taboo topic. In the last few days, Gmail just got even harder to use, as data from Google showed that access had dried up.
People used to be able to read their Gmail via a third-party service like Microsoft Outlook; now users complain they can only get in …read more
Source: AdAge
Binsfeld: Binsfeld Wishes
Everyone knows our agency by our distinct yellow color.
Advertising Agency: Binsfeld, Luxembourg
Art Director: Julien Renault
Production: Operation Panda
Published: December 2014
Source: Ads Of The World
Für Weight Watchers holt Heimat echte Teilnehmerinnen vor die Kamera
Zum Jahreswechsel legt Heimat mit vier neuen Spots für den Diätanbieter Weight Watchers nach. Perfektes Timing. Denn einer der beliebtesten Vorsätze fürs neue Jahr heißt: Der Speck muss weg.
Source: WUV
Krawatten: Stilvoll um Kopf und Kragen
Eine Krawatte ist immer ein Statement – sogar dann, wenn man sie bewusst nicht trägt. Ganz ignorieren kann man sie im Geschäftsleben kaum. Eine Ausstellung in Zürich widmet sich der Geschichte des Accessoires und zeigt auch die herrlich schrillen Bilder Walter Pfeiffers zum Thema. …read more
Source: MM Konstkompass
Kristen Wiig crashes Amy Adams' 'SNL' monologue
Kristen Wiig knows how to crash a monologue in style
During Amy Adams’ Saturday Night Live opening, Wiig made a grand entrance, carried in by her crew of Christmas hunks. The former SNL cast member stopped by to coach Adams on how to excite audience members with a Christmas-themed musical number
How does Wiig jazz it up? By dancing with her Christmas hunks, throwing in some maracas and awkwardly doing the splits — twice. Watch it all go down, …read more
Source: Mashable
KessTech: The Biker Chick
Advertising Agency: Saatchi & Saatchi, Dusseldorf, Germany
Executive Creative Director: Alexander Reiss
Copywriter: Thomas Schneider
Art Director: Thomas Goebel
Production Company: e+p Filmproduktion
Director: Jan Bonny
Producers: Fintan Gsänger, Oliver Anlauf, Markus Hölting
Source: Ads Of The World
Logitech-Mitgründer zieht sich zurück
Daniel Borel, einer der Mitgründer von Logitech, will sich kommendes Jahr nicht mehr der Wahl zum Mitglied des Verwaltungsrats stellen. Unter Borel war Logitech einst an die Börse gegangen. …read more
Source: Netzwoche
Alle Jahre wieder – und alle Jahre wieder spannend: Das Kreativranking in der he...
Alle Jahre wieder – und alle Jahre wieder spannend: Das Kreativranking in der heutigen Werbewoche. Diesmal grüsst
…read more
Source: Werbewoche FB
Wie Amazon das Weihnachts-Idyll zur Strecke bringt
“Nächstenliebe in Ketten”: Lang ist es her, dass Weihnachten ein stilles, romantisches Fest war, in dessen Vorfeld sich die Menschen mit Hingabe um das passende Geschenk für ihre Liebsten gekümmert haben.
Source: WUV
Wirz: Giovanni Bucca wird Partner
Er ist seit 2011 als Produktionsleiter in der Medienrealisation tätig. …read more
Source: Persoenlich
Explodierende Auktionsergebnisse: Die überraschendsten Künstler des Jahres
2014 war ein Rekordjahr am Kunstmarkt. Einige Künstler jedoch überraschten die Fachwelt besonders stark: Ihre Werke erzielten Preise, die weit über den Expertenschätzungen lagen. Ein Überblick für Sammler mit Interesse an Wertsteigerungen. …read more
Source: MM Konstkompass
18 quirky menorahs to brighten your Festival of Lights
A traditional holiday doesn’t mean you have to have traditional decorations.
Your menorah should not only be the centerpiece of your Hannukah celebrations, but also reflect your personality. While traditional styles are fine for some, there are so many options out there for a more interesting, non-traditional design — even if they’re not 100% kosher.
Between cooking, shopping and dealing with your in-laws for eight straight days, you deserve to make your menorah the one thing you can really look …read more
Source: Mashable
'Serial' Tweeters: Brands Joke About NPR's Podcast, With Poor Results
If there was any doubt remaining about the cultural pull of NPR’s “Serial” podcast, marketers have started trying to jump in on the conversation.
Best Buy was the latest brand to post a tweet about the weekly podcast, in which journalist Sarah Koenig investigates the conviction of Adnan Syed in the 1998 murder of his ex-girlfriend.
The electronics retailer actually plays a prominent role in the story. Prosecutors said in court that Mr. Syed used a a pay phone in the parking lot of a Maryland Best Buy to call for a ride on the day of his ex-girlfriend’s disappearance. But Ms. Koenig was unable to corroborate that there was any pay phone in that lot.
If there was any doubt remaining about the cultural pull of NPR’s “Serial” podcast, marketers have started trying to jump in on the conversation.
Best Buy was the latest brand to post a tweet about the weekly podcast, in which journalist Sarah Koenig investigates the conviction of Adnan Syed in the 1998 murder of his ex-girlfriend.
The electronics retailer actually plays a prominent role in the story. Prosecutors said in court that Mr. Syed used a a pay phone in the parking lot of a Maryland Best Buy to call for a ride on the day of his ex-girlfriend’s disappearance. But Ms. …read more
Source: AdAge
Grösser und teurer
Displays mit grösseren Bildschirmdiagonalen erfreuen sich einer gestiegenen Nachfrage. Mit den höheren Marktanteilen wuchs im dritten Quartal jedoch auch der durchschnittliche Verkaufspreis auf dem weltweiten Monitor-Markt. …read more
Source: Netzwoche
Viralkampagne von STREUPLAN für SOS-Kinderdorf Schweiz
Viralkampagne von
Streuplan holt die dritte Welt nach Zürich | werbewoche
www.werbewoche.ch
«Das isch doch wohl än Scherz, oder?» fragen geschockte Interessenten einer Wohnungsbesichtigung in Zürich. Leider kein Scherz, sondern bittere Realität. In einem aktuellen Viral-Spot zeigen SOS-Kinderdorf und die BTL-Agentur Streuplan die Realität von Millionen Kindern auf der Welt. …read more
Source: Werbewoche FB
Studio Roth&Maerchy: Geld – Jenseits von Gut und Böse
Das Studio bewirbt die Ausstellung in Lenzburg. …read more
Source: Persoenlich
Die Etats der Woche
Thjnk, BBDO, Heimat, Zum Goldenen Hirschen, Rapp Germany, Saatchi & Saatchi Pro, Leagas Delaney, Gerlachhartog, Serviceplan, Havas, Kochta International, Klenk & Hoursch, Make Relations, Defacto Kreativ, Lässing Müller, Akom360, Strichpunkt, Kochta International.
Source: WUV
Uber launches first national giving campaign, wants to be 'good corporate citizens'
Uber is rolling out its largest charitable effort yet in the United States this week — and perhaps bringing in some much-needed goodwill as a result
The ride-hailing company announced the launch of its first-ever “national giving campaign” on Tuesday to raise money for No Kid Hungry, a group working to end hunger among children in the U.S
Those riding Uber cars in more than 100 cities will have the option to make a $5 in-app donation, …read more
Source: Mashable
Starmind verstärkt seine Geschäftsleitung
Starmind hat sein Führungsteam ausgebaut. Damit sollen Kräfte für die US-Expansion frei werden. Das Unternehmen entschied sich für interne Mitarbeiter. …read more
Source: Netzwoche
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