Europas ICT-Markt schafft Trendwende

Die europäische ICT-Branche hat nach zwei Jahren des Rückgangs wieder Grund zur Hoffnung. Der Branchenverband Bitkom rechnet mit leichtem Wachstum. Das gilt aber nur für den IT-Bereich. …read more

Source: Netzwoche

Explosion in Bangkok rocks popular tourist area

Thai officials say a bomb went off in a major intersection in central Bangkok on Monday evening.

The explosion took place around 7 p.m. local time at the Erawan Shrine in the Ratchaprasong neighborhood of Bangkok, which is a popular area for tourists and home to luxury hotels and high-end shopping

Police officials confirmed that 12 people were killed and at least 70 injured when a bomb, placed outside the Erawan Shrine, was detonated

The bomb was placed inside the …read more

Source: Mashable

Share/Comment

Aktuelle Jobs in Agenturen

Mediaagenturen, Werbeagenturen, Kreativagenturen und viele mehr suchen neue Teammitglieder. Wir haben die spannensten Jobausschreibungen zusammengefasst.

…read more

Source: WUV

Fritz+Fränzi: Tobias Winterberg leitet neu den Werbeverkauf

Das Schweizer Elternmagazin baut Stellen aus. …read more

Source: Persoenlich

Brinox: Wrong cut, 3

…read more

Source: Ads Of The World

'Jackass' star Steve-O arrested for climbing crane during SeaWorld protest

LOS ANGELES (AP) — Jackass star Steve-O was arrested for climbing a crane in Hollywood in a protest against SeaWorld.

Stephen Glover, 41, drew dozens of emergency responders Sunday night to a construction site on Sunset Boulevard where he climbed a crane at least 100 feet high, Los Angeles police Lt. Michael Ling said.

When Glover reached the top, he inflated a large killer whale balloon with the words “Seaworld Sucks” on it and lit fireworks.

He later climbed down and was taken into custody.

Because the first responders were unsure whether Glover needed …read more

Source: Mashable

Three Keys to Unlock a Powerful Creative Brief

Many product and service categories feel like this year’s crop of Republican candidates — too many brand choices with only a few standing out either from past reputation, the ability to shout louder or making a noticeable faux pas. It is increasingly hard for brand marketers to break through in a motivating way, even with what should be a winning brand proposition.

In analyzing thousands of ad campaigns and execution test processes, the single biggest factor is simple to diagnose, but hard to fix — great ads come from a really strong, tight creative brief. Brilliant ideas, duds or boringly average campaigns — there is a high correlation between these outcomes and how strong the brief was.

Poor creative is too often the function of a vague or broad brief that leaves the agency up to its own imagination about what the customer is thinking and where the brand fits into consumers’ lives. As Chuck Cooper, the former CEO of Helene Curtis who pushed the brand past P&G for the No. 1 position in hair care, always preached, “Well begun is halfway done,” and this is especially true when it comes to developing a creative brief.

Many product and service categories feel like this year’s crop of Republican candidates — too many brand choices with only a few standing out either from past reputation, the ability to shout louder or making a noticeable faux pas. It is increasingly hard for brand marketers to break through in a motivating way, even with what should be a winning brand proposition.

In analyzing thousands of ad campaigns and execution test processes, the single biggest factor is simple to diagnose, but hard to fix — great ads come from a really strong, tight creative brief. Brilliant ideas, duds or boringly average …read more

Source: AdAge

Foxconn zieht es nach Indien

Foxconn will bis zu zwölf neue Fabriken in Indien bauen. Die Investitionen belaufen sich auf 5 Milliarden US-Dollar. Das Unternehmen reagiert damit auf einen Arbeitermangel und steigende Löhne. …read more

Source: Netzwoche

So bekämpft Frankreich Intransparenz im Mediageschäft

Nicht nur in Deutschland stehen Mediaagenturen wegen ihrer Geschäftspraktiken in der Kritik. Auch andere Länder ringen um mehr Transparenz im Mediageschäft. Frankreich verschärft nun sein Antikorruptionsgesetz und weitet es auf die digitale Medienwelt aus.

…read more

Source: WUV

Y&R Group Switzerland: Lifestyle-Magazin wirbt für Zürcher Hochhaus

Der Mobimo Tower wird auf 28 Hochglanz-Seiten beworben. …read more

Source: Persoenlich

VLCC: Fit in, 2

…read more

Source: Ads Of The World

Globale Ungerechtigkeit in Bildern: Das reichste Prozent der Menschheit

Der Kurator Myles Little hat eine beeindruckende Fotografie-Ausstellung konzipiert, die in ganz unterschiedlichen Bildern das Thema der ungleichen Verteilung von Wohlstand aufgreift. …read more

Source: MM Konstkompass

Iranian president says he's always supported social media

Iranian President Hassan Rouhani praised young Iranians for using social media to support the Iran Deal during a televised speech on Sunday

His speech extolled the benefits of the deal, which will lift international sanctions against Iran in exchange for curbing the nation’s ability to develop nuclear weapons. Rouhani said he was grateful for the online support

#Iran prez Rouhani: I thank Iranian youth for what they did in social media, nice graphics, …

— Abas Aslani (@abasinfo) August …read more

Source: Mashable

Share/Comment

APG: Schweizer Markt bleibt im Fokus

Die Aussenwerbegruppe hat aus Verlustgeschäft im Ausland gelernt. …read more

Source: Persoenlich

Wieden + Kennedy: Spülmittelwerbung kann auch Spaß machen

Geschirrspülmittelwerbung. Genauso unsexy wie das Wort an sich ist normalerweise auch die dazugehörige Werbung. Jetzt kommt endlich mal einer, der sich traut, alles ganz anders zu machen. Film ab!

…read more

Source: WUV

MasterCard: Priceless surprise - Michael Ballack

…read more

Source: Ads Of The World

Yahoo Is Buying Social Shopping Site Polyvore

It’s easier to sell ads if you can prove they push product. That’s why Google and Facebook have gotten into the e-commerce business, why Amazon has gotten into the advertising business, and it now appears to be why Yahoo is buying a social shopping site.

Yahoo has agreed to acquire Polyvore, which is like a fashion-centric version of Pinterest. People and brands can use Polyvore to post fashion products like articles of clothing or accessories, create outfits from these items and share them with others. And people perusing outfits on Polyvore can click on individual garments and then click to buy them on one of 350 participating retailers’ sites.

Yahoo did not disclose how much it is paying for Polyvore.

It’s easier to sell ads if you can prove they push product. That’s why Google and Facebook have gotten into the e-commerce business, why Amazon has gotten into the advertising business, and it now appears to be why Yahoo is buying a social shopping site.

Yahoo has agreed to acquire Polyvore, which is like a fashion-centric version of Pinterest. People and brands can use Polyvore to post fashion products like articles of clothing or accessories, create outfits from these items and share them with others. And people perusing outfits on Polyvore can click on individual garments and then click to buy …read more

Source: AdAge

35 women, who say Bill Cosby raped them, sit together on NY Mag cover

It is a show of solidarity and strength.

The New York Magazine photographed 35 women who say they have been raped or assaulted by Bill Cosby and placed them on its front cover. It is 35 women out of the 46 women that have come forward to publicly accuse the television star of sexual assault during the last five decades. It is believed there are more remaining silent.

35 women tell their stories of being assaulted by Bill …read more

Source: Mashable

Share/Comment

KSP: Schweizer Qualität auch auf dem Mars

Die Zürcher Agentur kreiert für ihren ältesten Kunden eine europaweite Printkampagne. …read more

Source: Persoenlich

Ola: Eliminating stains, 3

…read more

Source: Ads Of The World

Dmax, Schwäbisch Hall, Zalando: Die Etats der Woche

Dmax, Schwäbisch Hall, Zalando, Otto Group, Ryanair, Tirendo und noch viele mehr: W&V Online präsentiert die Etatgewinne der Woche.

…read more

Source: WUV

9-year-old eats world's hottest chili pepper, immediately regrets life

What does regret look like? This kid’s face

A 9-year-old Scottish boy decided to set his intestinal tract on fire by eating a Carolina Reaper pepper for the amusement of YouTube. Within seconds of ingesting the world’s hottest chili pepper — known to be 1,569,300 on the Scoville scale — he starts tearing up and chugging milk, while the kid’s grandfather questions his intelligence

Looks like he learned his lesson, though:

Badass woman gives birth in a car; chill dad films the …read more

Source: Mashable

Share/Comment

Scholz & Friends: Opel macht Ernst

Category : General · No Comments Jul 17th, 2015

Hersteller verschenkt Auto an Probefahrer. …read more

Source: Persoenlich

Share/Comment

Die Etats der Woche: BMW, Rewe, O2 und mehr

Category : General · No Comments Jul 17th, 2015

Diese Woche gab es Etatgewinne für Jung von Matt, Serviceplan, Ogilvy One, TAS, Weitclick, Straub & Linardatos, Wunder Media und die Hirschen Group.

…read more

Source: WUV

Share/Comment

Hands-on: Acer Liquid M220 Plus

Category : General · No Comments Jul 17th, 2015

Mit dem Liquid M220 Plus hat Acer sein erstes Windows Phone präsentiert. Grund genug für die Redaktion, einen genaueren Blick auf das Gerät zu werfen. Im Praxistest überzeugte besonders die Bedienung des Einsteigergeräts. …read more

Source: Netzwoche

Share/Comment

RNLI: The breath test

Category : General · No Comments Jul 17th, 2015

Advertising Agency: Leo Burnett Change, London, UK
Executive Creative Director: Beri Cheetham
Creatives: Ben Newman, Blake Waters, Milo Williams
Agency Producer: Jennifer Fewster
Production Company: Blink
Director: Tomas Mankovsky
Producer: Sam Levene
Executive Producer: <a target=_blank …read more

Source: Ads Of The World

Share/Comment

David Letterman comes out of retirement to roast Donald Trump

Category : General · No Comments Jul 13th, 2015

It’s only been two months since David Letterman said goodbye to late night television, but he’s already back at some of his old tricks, briefly coming out of retirement this weekend to roast Donald Trump.

On Friday night, a bearded Letterman made an appearance at the San Antonio stop of Steve Martin and Martin Short’s “A Very Stupid Conversation” tour, dusting off his “Top 10” gimmick to send-up the billionaire GOP presidential candidate with “Top Ten Interesting Facts About Donald Trump.”

See also: David Letterman takes ‘The Late Show’ stage …read more

Source: Mashable

Share/Comment

Hoje em Dia: Stomach

Category : General · No Comments Jul 13th, 2015

Cancer spreads quickly.
Prevention can make the difference. April 8th, World Cancer Day.

Advertising Agency: Filadélfia Comunicação, Brazil
Creative Director: Dan Zecchinelli
Art Director: Sandro Martini
Copywriter: Saul Gervásio

…read more

Source: Ads Of The World

Share/Comment

Evian: Stan Wawrinka und Marc Sway im erfolgreichen Doppel

Category : General · No Comments Jul 12th, 2015

Brand freut sich über Publikumserfolg von Werbeclip. …read more

Source: Persoenlich

Share/Comment

MDR, Etihad, Heidelberger Druck: Die Etats der Woche

Category : General · No Comments Jul 10th, 2015

Neugeschäfte gehen diese Woche an: Wensauer & Partner, Scholz & Friends, Starcom, Elbdudler, Explido iProspect, Schoesslers, Burson-Marsteller, Dotsource, Die Jäger, Straub & Linardatos, Wilde & Partner, Serviceplan, Zeichen & Wunder, Supermonaco, Gluecklich, Agentur05.

…read more

Source: WUV

Share/Comment

Hydrogen-powered Toyota Mirai beats Tesla with 312-mile range

Category : General · No Comments Jul 7th, 2015

Toyota’s hydrogen-powered Mirai can go 312 miles without needing a fuel refill, nabbing the previous title away from Tesla Model S’s 270-mile range.

At the 2015 Aspen Ideas Festival last week, Toyota announced its hydrogen-powered Mirai can achieve a range of 312 miles, marking the the most a zero-emissions car can reach to date.

See also: Chevrolet thinks it can one-up Tesla with a $30,000, 200-mile Bolt

The Mirai, named after the Japanese word for “future,” uses a fuel cell to convert hydrogen into electricity, which is used to power an …read more

Source: Mashable

Share/Comment

"Ein brillanter Abend" (mit Party-Video)

Category : General · No Comments Jul 6th, 2015

“In lockerer Atmosphäre netzwerken.” Darum ging es bei der Sommer-Channel-Party von CEtoday und IT-Markt. Und um 5 Jahre IT-Markt. …read more

Source: Netzwoche

Share/Comment

Shining Pictures/Seed/Absolutturnus: Ein Abend geprägt von Wiedersehen

Category : General · No Comments Jul 6th, 2015

Am Donnerstag trafen sich rund 500 Gäste beim Sommerfest des Film-Netzwerks. …read more

Source: Persoenlich

Share/Comment

Studie: Berater, Ältere und Männer machen am meisten Überstunden

Category : General · No Comments Jul 6th, 2015

Offenbar sitzen nicht nur in Agenturen die Mehrarbeiter. 63 Prozent der Deutschen machen Überstunden. Nur knapp die Hälfte darf aber auf einen Ausgleich im Gehalt oder an Freizeit hoffen.

…read more

Source: WUV

Share/Comment

Ubisoft / Tom Clancy's Ghost Recon Widlands:

Category : General · No Comments Jul 6th, 2015

Advertising Agency: Havas 360, France
Co-CEO: Vincent Mayet

Executive Creative Director: Thomas Derouault
Deputy General Manager: David Mingeon
Associate Director: Nicolas Pierron

Art Director: Rémi Arnaud

Copywriter: Edouard Dorbais
Creative Manager & Direction: Jean Marc Geoffroy / Ubisoft
Creative Director & Music: Eric Couzian
Senior …read more

Source: Ads Of The World

Share/Comment

← Back Next →

This blog is about communication in the widest sense. It shows a mix of personal and feed grabbbed posts.

Archives

• April 2018 (9)
• March 2018 (26)
• February 2018 (24)
• January 2018 (24)
• December 2017 (28)
• November 2017 (24)
• October 2017 (26)
• September 2017 (28)
• August 2017 (24)
• July 2017 (29)
• June 2017 (23)
• May 2017 (24)
• April 2017 (10)
• March 2017 (8)
• February 2017 (7)
• January 2017 (9)
• December 2016 (4)
• November 2016 (4)
• October 2016 (8)
• September 2016 (5)
• August 2016 (5)
• July 2016 (4)
• June 2016 (4)
• May 2016 (4)
• April 2016 (5)
• March 2016 (6)
• February 2016 (7)
• January 2016 (27)
• December 2015 (25)
• November 2015 (27)
• October 2015 (23)
• September 2015 (23)
• August 2015 (26)
• July 2015 (20)
• June 2015 (34)
• May 2015 (27)
• April 2015 (33)
• March 2015 (33)
• February 2015 (24)
• January 2015 (27)
• December 2014 (26)
• November 2014 (32)
• October 2014 (32)
• September 2014 (30)
• August 2014 (32)
• July 2014 (33)
• June 2014 (36)
• May 2014 (39)
• April 2014 (33)
• March 2014 (38)
• February 2014 (28)
• January 2014 (33)
• December 2013 (32)
• November 2013 (36)
• October 2013 (33)
• September 2013 (28)
• August 2013 (46)
• July 2013 (50)
• June 2013 (20)
• July 2012 (1)

Recent Comments

• Works
• Awards
• Clients
• CV
• About
• Contact
• Credits
• Blog