With a sense of your needs and not the ones of engineers.
With more innovative usability and less innovative abbreviations.
With ideas for car drivers and not for car shows.
With assistance systems that answer questions and do not ask new ones. Posters.
Radio commercial. People talk about living their rich life. But each statement is followed by a coyly whispered explanation of the real, not so glamorous reason behind it. Pay-off: “Luxury everyone can afford. Selected new Volvos with up to 20% off.”
“Safety everyone wants.” Special ad that ran before Easter, featuring Volvo’s pedestrian detection system.
Works shown created at Leo Burnett Switzerland in collaboration with:
Bastian Otter, Pascal Herzog