Walder as a traditional quality shoe retailer needs fashion credibility to remain meaningful to a changing audience. “Joy that stays” is the lever.

In order to charge the brand emotionally, short moments of happiness were juxtaposed with something that is enjoyable for a longer time: Walder shoes. And the feeling to always receive good advice. There is a treacherous risk that talking about fashion destroys its visual magic, but done in the right way quality, expertise and style will become the same desirable thing.