The world’s first e-shop live test. Leading e-commerce executives were invited to put their portals to the acid test and see for themselves what genuine online shoppers really think about the buying process and shipping options.
Compressing the main job of Swiss Post Logistics into a single word by combining Swiss towns with shippable objects. And writing it on containers rolling across the country. Pay-off: “Everything fast to everywhere.”
The unique, emotional added value of being a parcel deliverer: bringing joy. An online video, a radicaly simple application tool and a social media contest brought 400 applications in five days instead of the usual 100 in 12 months.
Radio commercial. Someone receives a Christmas parcel from a friend and reads the attached letter aloud. Apparently the gift is unwanted and the reader switches into backward speaking. Pay-off: “Back, as easy as it came.”
Works shown created at Leo Burnett Switzerland in collaboration with:
Christian Bircher, Bastian Otter, Ilija Gautschi, Patrick Suter, Alexandru Popescu, Cla Campell, Dominik Zekar