Online storytelling about Albert, the snowplough driver from Valais. For his wife he moved to Basel and now misses the snow. His solution: Tuning his snowplough and speeding down to Valais each morning on the motorway.

Making use of the region’s strong online presence: meet Albert on Facebook.

Works shown created at Havas Worldwide Zurich in collaboration with: Marietta Albinus, Florian Birkner