Online storytelling about Albert, the snowplough driver from Valais. For his wife he moved to Basel and now misses the snow. His solution: Tuning his snowplough and speeding down to Valais each morning on the motorway.
Market research shows that the most important things winter tourists want is snow, sun and fun. And this is exactly where Valais outperforms any other holiday region in the Alps. The campaign promotes one strong benefit at a time and uses the internet in a fresh way to connect with holiday seekers. Those in northern Switzerland may learn one more exciting fact: Valais is just two hours away.