A social campaign to generate leads for the youth saving accounts. Sparking a conversation on things you need or don’t need to save.

“When a synchronised swimmer drowns, what happens to the others?”

“Why do you need an appointment when going to the clairvoyant?” Pay-off: “We love tough questions. And on financial ones we even have answers.” Ads.

Works shown created at Havas Worldwide Zurich in collaboration with: Ivan Madeo, Philipp Lengyel, Sandro Nicotera, Regine Cavicchioli, Lars Haensell, Alice Hoffmann