If you think art should be true and science should be beautiful this campaign will be your thing.

“Du” is an arts and culture magazine with intelligent articles and high class photography, all tied together into neat looking design. Every single page of a “Du” issue is so compelling that it is an eye-catcher. In the true sense of the word, an eye-tracking device has recorded how a reader looks at a page. The original lines generated during that recording were printed as an ad.